Ahhh… summer. A time to hang out at the lake, fire up the barbecue and gaze at the stars. And, if you’re a PPC pro, it’s also a great time to catch up on some of the smaller, sometimes overlooked elements of your PPC campaigns. Naturally, this only applies if your business tends to slow down in the summer. If not, you’ll have to find another slow (read: less crazy) time of year to perform these tasks. When things are moving ahead full steam, we usually can’t afford to take our gaze off big-picture account items, such as leads, sales, campaigns, ad groups and keyword performance. And that’s understandable. But when you do have time to polish up some hidden gems of campaign settings and features, you may find that they can add up to significant performance differences. To get you started, here are three hidden gems worth examining: 1. Automated extensions As part of its move toward increased account automation, Google recommends that Search Engine Land Source
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