Walmart offering voice shopping via Google Assistant and Home

Google and Walmart have announced a partnership to bring Walmart voice shopping to the Google Assistant and Google Home. Free delivery will also be available through Google Express, which is changing its pricing structure. Though not discussed in either company’s blog post, the move is likely a response to Amazon voice shopping via Alexa devices. It’s also part of Walmart’s efforts to increase its e-commerce business and reach new audiences. The initial use case will be product reordering, but beyond that, Walmart intends to use its data to make personalized shopping recommendations based on purchase history. The company also has ambitious plans for voice shopping and offline fulfillment: One of the primary use cases for voice shopping will be the ability to build a basket of previously purchased everyday essentials. That’s why we decided to deeply integrate our Easy Reorder feature into Google Express. This will enable us to deliver highly personalized shopping recommendations based on customers’ previous purchases, including those Search Engine Land Source

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