Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces AMP speed and viewability enhancements for ads Aug 22, 2017 by Michelle Robbins Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates. Report: 57% of traffic now from smartphones and tablets Aug 22, 2017 by Greg Sterling BrightEdge also reported that mobile vs. desktop queries produce different rankings nearly 80% of the time. 10 tips for choosing the perfect domain Aug 22, 2017 by Ryan Shelley When it comes to choosing a domain name for your business, you’ve got more choices than ever. Columnist Ryan Shelley provides suggestions for narrowing it down. Load time, static site generators & SEO: How we lowered our own site’s load time by 74% Aug 22, 2017 by Chris Liversidge Google’s upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site Search Engine Land Source
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