UK webmasters prepare for #Brexit – the EU is coming for your .eu domains

The European Commission announced that UK based companies and residents that own .EU ccTLDs will have to surrender those domain names after Brexit. The notice reads: As of the withdrawal date, undertakings and organisations that are established in the United Kingdom but not in the EU, and natural persons who reside in the United Kingdom will no longer be eligible to register .eu domain names or, if they are .eu registrants, to renew .eu domain names registered before the withdrawal date. This obviously has serious implications for those who have branded their companies or brands around .EU TLDs. Not only will they not technically be able to own or use the domain name for their web site, UK citizens/companies also will not be able to redirect the domain name to a .co.uk or other TLD migrated to. In addition, this loss of domain ownership can have implications for reputation management and encourage domain squatting. Brexit is currently scheduled for March Search Engine Land Source

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Recruitment SEO: How to create a well-optimized career section on your site

When you are advertising and ready to hire top talent, it’s important to have a strong, consistent and well-optimized presence on job posting sites, high-traffic job boards and LinkedIn. If a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more information. You should expect job seekers to visit your company website to learn more about leadership, culture, and other available jobs in their field. For employers and site owners, you can improve the job seeking experience as well as your company’s recruitment pipeline by building out and optimizing a careers section on your site. Google for Jobs With Google for Jobs, Google prioritized helping both job seekers and employers by enhancing the search engine results page (SERP) user experience (UX) for job postings. Now, job postings will have more prominent placement in SERPs for job-related search queries. You will see SERP features like a company logo, reviews, ratings, job Search Engine Land Source

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SearchCap: EU domains at risk, mobile page speed & search pictures

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: UK webmasters prepare for #Brexit – the EU is coming for your .eu domainsMar 30, 2018 by Barry Schwartz You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in advance. Recruitment SEO: How to create a well-optimized career section on your siteMar 30, 2018 by Thomas Stern Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified candidates. Mobile speed case studies: Push for faster page loadsMar 30, 2018 by Anthony Muller If you are not feeling the need for speed, don’t be surprised if your site stalls. Contributor Anthony Muller shares three case studies showing why now is the time to make your web pages load like lightning. Search in Pics: Google baby shower Search Engine Land Source

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Compare 16 leading SEO platforms

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementing this software into your business. This 55-page report includes profiles of 16 leading SEO tools, vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to download “Enterprise SEO Platforms: A Marketer’s Guide.” The post Compare 16 leading SEO platforms appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Bing Ads CPC, SEO platforms & software & search volume

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No search volume? No problem! 3 ways to improve low-traffic AdWords campaignsMar 29, 2018 by Jacob Baadsgaard Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic “best practices.” Bing Ads brand CPC taking the elevator — upMar 29, 2018 by Andy Taylor Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases. Is your SEO/SEM software tool or agency worthy of a Search Engine Land Award?Mar 29, 2018 by Search Engine Land The 2018 Search Engine Land Awards include new categories for software tools and platforms, agencies or individuals to submit industry research findings and be recognized for sharing insights around the search community. Compare 16 leading SEO Search Engine Land Source

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Search in Pics: Google baby shower gifts, Google donut box & Gary Illyes food

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bella Thorne & Patrick Shriver Schwarzenegger at Google: Source: Twitter Google donut box holder: Source: Google+ Google baby shower gifts: Source: Instagram Taiwan Google art: Source: Instagram Google’s Gary Illyes eating a lot of Japanese food: Source: Twitter The post Search in Pics: Google baby shower gifts, Google donut box & Gary Illyes food appeared first on Search Engine Land. Search Engine Land Source

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To make every conversion count, count every conversion

Conversion measurement is complicated. More devices, channels and touch points mean that data is exploding, and yet cross-device behavior and the use of different identifiers, like cookies across browsers, can muddy measurement on the web. With all of that imprecision comes a thought that might keep you up at night: You might not see all of the conversions driven by your marketing. They’re still happening, but you just might not capture them in your reporting. As a performance marketer at heart, I’m frustrated any time my measurement is incomplete. Lost conversions are just about the saddest thing I can think of, but Google (my employer) has measurement tools designed to help you make the most of your conversion tracking. Tracking every possible conversion in AdWords Back in the desktop era, advertisers simply installed a conversion pixel on their checkout page, and the combination of redirects and third-party cookie reading at conversion-time accurately captured performance. To keep up with changes in browser technology Search Engine Land Source

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SearchCap: Bing Ads Editor update, Waze local ads & Google air quality

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To make every conversion count, count every conversionMar 28, 2018 by Matt Lawson Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count. You can now add your business description in Google My BusinessMar 28, 2018 by Barry Schwartz Add a business description to your local knowledge panel in Google My Business. Google adds air quality data in search resultsMar 28, 2018 by Barry Schwartz Traveling to a new city and want to know if you should breathe the air? Google can now tell you the main pollutant level. Waze launches ‘Local’ ads primarily aimed at SMBs and franchisesMar 28, 2018 by Greg Sterling Waze has 100 million active users who spend an average of 11 hours per month in the app. Google honors Hannah Glasse, first popular Search Engine Land Source

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Is your SEO/SEM software tool or agency worthy of a Search Engine Land Award?

For the first three years of the Search Engine Land Awards program, we made a conscious decision not to include awards categories such as “Best SEO Software” or “Best SEM Tool”. The logic behind this choice had many layers, but among the top reasons: Judging all tools individually would require access and significant time to evaluate tool features. Tools and platform choices are inherently challenging for customers – budget, user seats, implementation needs, and so forth vary greatly across a wide scope of users, and selecting a limited few does a disservice to the community at large. As an unbiased publication, we simply cannot endorse a “Top 10” or ultimate winner among the many useful tools available in the industry. However, there is no denying that most of the SEO tools and SEM platforms available in the industry provide inherent value to both users and the community at large, whether you are an existing customer or prospective one. That’s why for 2018, we Search Engine Land Source

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Bing Ads Editor getting support for account level ad extensions

Bing Ads rolled out account level ad extensions in September 2017, allowing advertisers to assign an extension across all the campaigns in an account. Now, there is finally starting to be support for them in Bing Ads Editor. Starting with callout extensions, advertisers will be able to associate account-level ad extensions in Editor as shown in the screen shot below. Bing Ads Editor will support account-level ad extensions. You’ll need to select the account level in the navigation in the upper right to access account-level extensions. And, as with shared library updates, account level ad extension associations are always posted, regardless of whether all campaigns or selected campaigns are being posted. Support for other extensions at the account level will be rolling out in the near future. The post Bing Ads Editor getting support for account level ad extensions appeared first on Search Engine Land. Search Engine Land Source

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Google honors Hannah Glasse, first popular cookbook writer, with a Google doodle

Hannah Glasse, the English cookbook writer of the 18th century, is being honored today on the Google home page with her own Google doodle. The doodle shows a woman loading food into an old-fashioned oven with a book below. Hannah Glasse was a pioneer who wrote the most popular cookbooks in her times. “The Art of Cookery Made Plain and Easy,” her cookbook, was published in 1747 and was printed in 40 editions, many of which were pirated. The book was written in plain English so it could be used by all types of people, no matter their education level. Hannah Glasse was born in London 310 years ago on March 28, 1708, and passed away at the age of 62 on September 1, 1770. She had a large family. Some say she had 10 children, some say she had 11. Google wrote: If the thought of Yorkshire pudding and gooseberry fool makes your mouth water, you have Hannah Glasse to thank Search Engine Land Source

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Waze launches ‘Local’ ads primarily aimed at SMBs and franchises

eskay / Shutterstock.com Previewed roughly a year ago, Waze is now introducing “Waze Local,” map-based ads aimed primarily (though not exclusively) at small businesses. Designed to be simple to buy and set up, it features three ad units: Branded Pin. Promoted Search. Zero-Speed Takeover. Below are screen mockups of each type of ad. The Branded Pin offers additional information when it’s clicked. Promoted Search gives priority rankings to advertisers in a search context (like AdWords), and the Zero-Speed Takeover is a banner that only appears during traffic stops. In an internal study with 1,400 US advertisers during the beta period, Waze said advertisers saw “20.4 percent more monthly navigations when they started advertising with Waze Local.” Beyond the ads themselves, there are two primary offerings that feature different pricing for different segments: “Starter” and “Plus.” Starter is for businesses with fewer than 10 locations. Plus is for businesses with up to 50 locations (e.g., franchises and regional chains). There’s also an enterprise offering for companies Search Engine Land Source

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Serious marketers attend SMX Advanced. Lock in best rates by next Saturday!

For more than a decade, search marketing professionals obsessed with their craft have purchased every available seat for Search Engine Land’s SMX® Advanced. This year will be no different. Don’t miss your opportunity to attend the only truly advanced search marketing conference in the nation. Join us June 11-13 in Seattle for an unrivaled professional experience. Agenda highlights — SEO & SEM SEO sessions will tackle crucial topics, including: SEO Ranking Factors In 2018: What’s Important, What’s Not. Mobile-First & AMP For The Advanced SEO. Advanced Technical SEO: Schema & Structured Date, Javascript. Solving Complex SEO Problems When Standard Fixes Don’t Apply. Optimizing For Voice Search & Virtual Assistants. See all SEO sessions. The SEM track gets going with keynotes from Bing and Google. Join for insights into future developments and opportunities you’ll have with your PPC campaigns. Sessions will dive deep into the areas that matter most, including: The Latest & Greatest In Online Ads. Machines & Humans: A SWOT Analysis. Turning Your Data Into Compelling Stories. Audience Targeting In Search Engine Land Source

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Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources

Bing has announced several upgrades to its AI-powered intelligent search capabilities. Bing first launched intelligent search in December, bringing artificial intelligence to deliver richer search answers, and enhance image and conversational search. Now, Bing is launching more intelligent search features with: Aggregated facts across multiple sources. Hover-over definitions for uncommon words. Multiple answers for how-to questions. Object detection for all common top fashion categories. Using Intel’s FPGA chips allows Bing to quickly read and analyze billions of documents across the entire web and provide the best answer to your question in less than a fraction of a second. When searching for facts, Bing may show information from multiple sources, all in one featured snippet. Here is a screen shot: Bing will offer facts pulled from multiple sources with an expansion of intelligent answers. Also, if Bing recognizes a word in a featured snippet that isn’t common knowledge, it will show its definition when the user hovers over it with the mouse cursor: Bing is providing definitions to uncommon Search Engine Land Source

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SearchCap: Google mobile first indexing, Bing side bar ads and intelligent search expands

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google begins rolling out mobile-first indexing to more sitesMar 26, 2018 by Barry Schwartz Sites that follow the best practices for mobile-first indexing will be migrating over now, and Google will send notifications via Search Console. Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sourcesMar 26, 2018 by Barry Schwartz Bing also shares more about the platform it built to power intelligent search. Serious marketers attend SMX Advanced. Lock in best rates by next Saturday!Mar 26, 2018 by Search Engine Land For more than a decade, search marketing professionals obsessed with their craft have purchased every available seat for Search Engine Land’s SMX® Advanced. This year will be no different. Don’t miss your opportunity to attend the only truly advanced search marketing conference in the nation. Join us June 11-13 in Seattle for an unrivaled professional […] SEO

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All About the GDPR

While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually all personal information will be considered private and protected under these new rules, serving up a much more comprehensive approach than the US’s piecemeal protections of medical and financial data. But what do these new rules mean — if anything — for US businesses? The short answer: Plenty. Maybe. It depends. The long answer requires some context and is worth taking the time to understand. And most providers are already making big strides to be ready for launch in May. Internet privacy: The early years The GDPR, set to go into effect on May 25, 2018, is the product of four years of debate and preparation — but

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Europeans again raise the specter of breaking up Google

In 2014, the European Parliament held a mostly symbolic, non-binding vote to break up Google. This weekend, European Commission competition chief Margrethe Vestager told the UK’s The Telegraph that “the threat to split the internet giant up into smaller companies must be kept open.” Vestager is being transparent when she says “the threat . . . must be kept open” — for leverage. As a practical matter, it’s extremely unlikely that the European Commission could unilaterally impose that sort of antitrust “remedy” on Google, especially if it were opposed in the US. If there were broad agreement on both sides of the Atlantic and Google itself agreed to be broken up, that would be a very different story. Much more likely are additional potential fines. In June of last year, the European Commission imposed a $2.7 billion fine on Google “abuse of its market power” in vertical (shopping) search. Google has appealed the fine. Two other antitrust cases are pending against Google Search Engine Land Source

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Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’

Any internet company or platform that collects user data will reportedly come under the jurisdiction of new European Commission consumer protection rules. This is part of a forthcoming “major overhaul of EU consumer rules.” One aim of the revision is to create more transparency for consumers around free internet services, which is parallel to what’s required under the new General Data Protection Regulation (GDPR). The new consumer rules will also require “online marketplaces to inform consumers about how they rank different search results” — in other words, why results are presented in a specific order. Here, “marketplace” would include Amazon, eBay and others that sell a range of products they don’t manufacture themselves. Marketplaces will also need to inform consumers whether the product being purchased is coming from the marketplace provider itself or a third-party seller on the platform — answering the question: What is the product’s source? There’s an analogous effort in Europe to get search engines and big platforms Search Engine Land Source

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The power of podcasting: How to boost your reputation and search engine rankings

If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast listener, podcasting is a medium all digital marketers should pay attention to. According to Edison Research, 58 percent of listeners spend one to five hours each week listening to podcasts. Surprised at the high number? You shouldn’t be. We live in a very busy and hectic world. People are using every minute they can to multitask and learn so they stay competitive. Listening to podcasts allows people to learn and catch up on things they’re interested in while sitting on the couch, working out, driving or on the go. Here are some other podcast statistics from Edison Research that deserve your attention. • An estimated 42 million Americans listen to podcasts weekly. • The average person listens to five podcasts a week: • 85 percent of listeners listen to all (or most of) a podcast: • Both men and women are listening to Search Engine Land Source

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SearchCap: Google GDPR notification, AdWords ad version history & podcasting SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EUMar 23, 2018 by Greg Sterling Publishers are being asked to manage the consent process on behalf of Google. AdWords now shows ad version historyMar 22, 2018 by Ginny Marvin Compare old ad variations in the new AdWords interface. The power of podcasting: How to boost your reputation and search engine rankingsMar 23, 2018 by Sherry Bonelli Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation. Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’Mar 23, 2018 by Greg Sterling Penalties will be stronger, and there will be an individual right of action. The new Google AdWords interface is coming Search Engine Land Source

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SearchCap: SEO factors, negative local reviews & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 8 types of negative reviews Google will removeMar 22, 2018 by Joy Hawkins Is someone getting back at your company by leaving negative reviews? Contributor Joy Hawkins shares types of reviews Google tends to remove and how to make them disappear. Katsuko Saruhashi Google doodle honors first woman elected to Science Council of JapanMar 22, 2018 by Amy Gesenhues Born on this day in 1920, Saruhashi was a renowned Japanese geochemist who spent her career advocating for female scientists. 5 easy but smart SEO wins to boost content and link-building effortsMar 22, 2018 by Jeremy Knauff Don’t ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests contributor Jeremy Knauff. Take care of the fundamentals and you’ll see better SEO results. SEO Ranking factors panel: SMX West session recapMar 22, 2018 by Eric Enge Contributor Eric Search Engine Land Source

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AdWords now shows ad version history

If you’re one to edit ads in AdWords rather than pause or remove old ads, then add new ones, now you can easily compare all those old ad variations. To get to the new version history screen, available only in the new AdWords interface, hover next to an ad, click on the pencil icon that appears and select “See version history.” Version history shows all the old versions with the dates they were edited, how long they were in place and what changed. To see performance metrics, you’ll need to click the Columns icon and select the metrics you want to see. The data can be exported to a spreadsheet. The post AdWords now shows ad version history appeared first on Search Engine Land.

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Giants collide: Google’s impending showdown with Amazon

Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your advertising dollars. But for Google, the real competition is coming from elsewhere. Over the last few years, Google has pushed further and further into the retail space. Simultaneously, Amazon expanded its advertising platform. In the end, they both want the same thing: your purchase intent. As these two tech behemoths continue to get more and more similar, who will lead? And more importantly, what should you do about it? Google’s bid to become a retailer We’re used to thinking of Google as a search engine. For advertisers, Google’s search engine results page (SERP) is composed of text and product (Google Shopping) ads. The popularity of these product ads with digital marketers has grown in popularity. According to Adobe’s Digital Index, spend on Google Shopping has surpassed that of text ads in every market. This is especially true when it comes to Search Engine Land Source

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Brief History of Search Engine Optimization (SEO)

Brief History of Search Engine Optimization (SEO) A difficult problem with writing a history of search engine optimization (SEO) is the obscure etiology of its birth. By default, the term search engine optimization implies a relevant history must be considered after the development of search engines.Search engine optimization (SEO) can be described as a range of techniques that are used to boost the visibility of websites in search engine results. Searches related to history of SEO brief history of seo seo history timeline history of search engine marketing founder of seo evolution of seo seo definition sem seo wiki

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All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools as seen by industry leaders, vendors and their customers. Included in the report are profiles of 15 leading B2B marketing automation vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. If you are a marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. Visit Digital Marketing Depot to download your copy. The post All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018 appeared first on Search Engine Land. Search Engine Land Source

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Google: Using non-English URLs for non-English websites is fine

Google Senior Webmaster Trends Analyst John Mueller said in a recent SEO snippets video that using non-English URLs for non-English websites is fine and that Google is able to crawl, index and rank them. This includes non-Latin characters in your URLs. John Mueller said “as long as URLs are valid and unique, that’s fine.” He added, “So to sum it up, yes, non-English words and URLs are fine, [and] we recommend using them for non-English websites.” Here is the video followed by the transcript: Can URLs use local non-English words? For sites that target users outside of English-speaking regions, it’s sometimes unclear if they can really use their own language for URLs, and if so, what about non-English characters? Google search uses URLs primarily as a way to address a piece of content. We use URLs to crawl a page, which is when Googlebot goes to check the page and to use the pages content for our search results. As long as URLs are Search Engine Land Source

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SearchCap: Google zero results gone, Subscribe with Google for news & non-English URL SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google stops showing zero search results for time, calculations & conversionsMar 20, 2018 by Barry Schwartz After only a week of experimenting with showing only a single answer, Google is putting that test on hold. Google News Initiative kicks off with Subscribe With Google, other effortsMar 21, 2018 by Ginny Marvin Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices. Google: Using non-English URLs for non-English websites is fineMar 21, 2018 by Barry Schwartz In Google’s latest SEO snippets video series, Google’s John Mueller talked about non-English URLs and SEO. All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018Mar 21, 2018 by Digital Marketing Depot The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software Search Engine Land Source

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How to Rank Website on Google First Page || SEO (Search Engine Optimization) in Hindi

How to Rank Website on Google First Page || SEO (Search Engine Optimization) in Hindi How to Rank Your Website in Google || Google First Page Guaranteed || SEO Tips in Hindi/Urdu Video Tutorials 2018 Ye Post Padhe : -https://goo.gl/P7z1Gw Rank Your Website On Google First Page | SEO (Search Engine Optimization) in Hindi/Urdu Video Tutorials Quickly ranking your website post in google, New blog/website ko google ke first page me kaise show karaye is video main bataya hu, Apni site ko google 1 page par lane ke liye Search engine optimization (SEO) tips jise website rankings kara sakte hai, अपनी वेबसाइट को गूगल सर्च इंजन में पहले स्थान पर लाने के लिए क्या करें, अच्छे से समझाया हु ब्लॉग्गिंग करते है तो इस विडियो को अच्छे से देखिये, जिसे आपकी ब्लॉग पोस्ट गूगल फर्स्ट पेज पर शो करेगा, #निचे seo से सम्बंधित महत्वपूर्ण लिंक है पहले उसे अच्छे से पढ़े? 1, SEO Advance Setting Enable Kaise Kare https://goo.gl/P7z1Gw 2, SEO Kya Hai? https://goo.gl/bihCgo 3, Google Keyword Ranking Check Kaise Kare https://goo.gl/Wsr4mK 4, Website Par Quality Dofollow Backlinks Banaye https://goo.gl/x4hEpN 5, Latest Tricks Off-Page SEO Optimization Technique https://goo.gl/TkMxnv Top 5 Smartphone Hidden Features https://goo.gl/QbSv5z Top 10 Best Camera Apps For Android https://goo.gl/uZ99r2 Best 5 Apps For Android Online Payment or Recharge https://goo.gl/fjeHMy #YouTube facebook twitter tumbler se paise kaise kamaye https://goo.gl/DrGk7F #Top 5 Secret Whatsapp Tricks You Never Know in Hindi https://goo.gl/65wAUA #Bina Adsense Account Ke Paise Kaise Kamaye https://goo.gl/h7c5Lj #Facebook Page Ko Google Adsense se Link Kaise Kare https://goo.gl/kcnHix #Facebook Page Kaise Banaye | Simple Methods https://goo.gl/Srn7KS #Facebook Profile Ko Page Me Kaise Convert Kare https://goo.gl/rHkzeP #Online Internet Par Successful Business Kaise Kare OR Rupaya Kaise Kamaye https://goo.gl/dXSpvw My New Channels https://goo.gl/yAyPVf Official Android Install Now Apps : https://goo.gl/YLpKxX Please * Like * Comment* Share * SUBSCRIBE * https://goo.gl/exgyLL ______________________________________________ Youtube: https://goo.gl/tBPZqm Twitter: https://goo.gl/VaDEHj Facebook:https://goo.gl/9eLQQz FB Groups : https://goo.gl/2gXxJ8 Google Plus: https://goo.gl/w6Un3z Website: https://goo.gl/6A6jZB About : All Hindi Me Help is a YouTube Channel, Adsense,YouTube blogging, technologicals videos in Hindi, New Video is Posted Everyday

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Spring Equinox Google doodle introduces Quinn, an animated flower fairy & musician

Google has posted its Spring Equinox doodle, a lovely animated image of what appears to be a flower fairy playing music among the colorful first blooms of the season. “This year’s seasonal Doodle series protagonist, Quinn, is strumming a pleasant tune to coax a mysterious creature out of hiding. With a mild breeze and beautiful flowers, would it be, could it be, spring?” asks Google on the Google Doodle Blog. Leading to a search for “Spring Equinox,” the doodle was designed by doodler Sophie Diao. As Google reports, the term “equinox” comes from the Latin combination of equi, meaning equal, and nox, for night. The Spring Equinox marks a 24-hour period on Earth when day and night are almost exactly equal lengths of 12 hours because the earth’s axis is perpendicular to the sun’s rays. While the countries in the Northern Hemisphere are currently seeing Google’s Spring Equinox doodle, Google home pages in the Southern Hemisphere are seeing a Fall Equinox Search Engine Land Source

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SearchCap: Google My Business update, AdWords ad grants & voice search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Spring Equinox Google doodle introduces Quinn, an animated flower fairy & musicianMar 20, 2018 by Amy Gesenhues Designed by Google doodler Sophie Diao, the image leads to a search for Spring Equinox. Google Ad Grants changes and your PPC strategy: Where to go from hereMar 20, 2018 by Pauline Jakober Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds. Session recap from SMX West: Optimizing for voice search and virtual assistantsMar 20, 2018 by Eric Enge Contributor Eric Enge recaps an advanced-level SEO session on the role voice search and personal assistants can play in content discovery and conversions. Lock in special savings for SMX Advanced by coming as a teamMar 20, 2018 by Search Engine Land Attending a Search Engine Land Source

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Google stops showing zero search results for time, calculations & conversions

Google has stopped showing zero search results, i.e., only the answer, followed by a button to “show all results” for searches related to time, calculations and conversions. The blue search results links are now back. Google began this global experiment a week ago today and has now concluded that “the condensed view experiment should stop for now.” Danny Sullivan, Google’s search liaison, wrote on Twitter: We have enough data and feedback — which is appreciated — to conclude that the condensed view experiment should stop for now. The team will look at improving when and how it appears. Here is what this “condensed view” looked like: Google said originally this was only an experiment but one that was visible globally to all searchers. Google said it will look at the feedback and see if there are ways to improve how it appears. Here is Sullivan’s tweet about the test: Update! We have enough data and feedback — which is appreciated — to conclude that

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Search Engine Optimization Tutorial For Beginners

Search Engine Optimization Tutorial For Beginners SEO Information And Tutorial Do you want to drive more traffic to your website. Well, this series of videos is designed to help you improve your search engine optimization (SEO) for your website or blog. I encourage you to check out the entire series it is full of SEO strategy, secrets and concepts. Don’t Miss A Future Combination Upload — Subscribe: https://goo.gl/BcS26q Check Out My Latest Videos: https://goo.gl/htzaQw My goal is to make you a better marketer and business person. Rosh Sillars is a digital marketing consultant who shares information about business and marketing to grow your business: SEO, PPC, Social Media, digital marketing technology and strategy. Contact for collaboration roshmedia@rosh.com Graphics: www.freepik.com

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Omnichannel Personalization at Scale: How leading brands drive sales across channels

Americans now own an average of four devices, spending nearly 11 hours a day consuming media across platforms (Nielsen). When they read your email or visit your website, they expect personalized messaging — no matter which device they’re on. How do you reach these moving targets with a personalized message that resonates with their needs in the moment? What’s the secret to cultivating customer relationships when you have to do it across so many channels? Join our experts as we discuss the best practices and actionable tactics that many leading brands are using to achieve omnichannel marketing success. Register today for “Omnichannel Personalization at Scale: How leading brands drive sales across channels,” produced by Digital Marketing Depot and sponsored by Iterable. The post Omnichannel Personalization at Scale: How leading brands drive sales across channels appeared first on Search Engine Land. Search Engine Land Source

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Google Search Console updates visual reporting features

Google announced some updates to the new Google Search Console on Monday. Specifically, Google said it has made visual upgrades to the reports and user interface within Search Console. The update includes: Annotation cards with the charts. Difference column to show changes in data over time. Prepopulated values in filter/compare illustrations. Changes to the date picker and comparison view. Google regularly updates the new Google Search Console and is soliciting feedback via the “Send Feedback” button in the UI. Here is a GIF of the changes from Google: Check out some visual updates in the New Search Console: Annotation cardsDifference columnFilter/compare have a new look & pre-populated valuesImprovements to date picker & comparison view Tell us what you think about these updates by using “Send Feedback” button! pic.twitter.com/dErqMkbPSx — Google Webmasters (@googlewmc) March 19, 2018 The post Google Search Console updates visual reporting features appeared first on Search Engine Land.

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SearchCap: Google’s SEO AMA, AdWords Shopping Actions & Search Console updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & ExpressMar 19, 2018 by Ginny Marvin In its answer to Amazon, Google’s new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices. AMA with Google highlights: The core search algorithm update, mobile-first index status & moreMar 19, 2018 by Barry Schwartz From nofollow links to negative SEO, the core search algorithm and Google showing zero search results — catch up on what Google’s Nathan Johns had to say at SMX West. Google Search Console updates visual reporting featuresMar 19, 2018 by Barry Schwartz A look at what’s new in Google Search Console. AMP: Do or die? Session recap from SMX WestMar 19, 2018 by Christine Churchill Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the Search Engine Land Source

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5 Essential SEO Tips for Adobe Muse Sites | MuseThemes.com

5 Essential SEO Tips for Adobe Muse Sites | MuseThemes.com Boost your rankings! Here are 5 essential Search Engine Optimization (SEO) tips that you should implement into your Adobe Muse website right away. Brought to you by MuseThemes.com – gain unlimited access to 200+ professional widgets and themes for one low price. Do more with Muse!

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Уроки веб-дизайна | Анимация макета сайта в ProtoPie

Уроки веб-дизайна | Анимация макета сайта в ProtoPie Я на Dribbble: http://ift.tt/2G6ICXA Делаем интерактивный, анимированный прототип сайта в программе ProtoPie — Исходники и необходимые фаилы: http://ift.tt/2FSeXhw — Поддержать канал денежкой: http://ift.tt/2FJ8wkI — Заказать рекламу на канале или дизайн: alexandrolitus@gmail.com — Канал о дизайне: http://www.youtube.com/alexandrolitus Паблик ВКонтакте: http://ift.tt/2FVf3EM Подпишись: http://www.youtube.com/subscription_center?add_user=alexandrolitus — #protopie #animation #adobe #adobexd #ui #ux #xd #design #webdesign #вебдизайн #анимация #дизайн — Production Music courtesy of Epidemic Sound!

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St. Patrick’s Day Google doodle includes hidden word written in ancient Irish ogham alphabet

Today’s Google doodle celebrating St. Patrick’s Day includes a hidden word, but you have to know the ancient Irish ogham alphabet to decipher it. Created by the Irish artist Ross Stewart, the doodle leads to a search for “St. Patrick’s Day.” The image depicts a traditional Irish scene, with a stonemason arranging rocks that spell out the name Google. The secret message written in ogham alphabet letters is carved into the large stone. “Standing in for the Google ‘L’ is a tall stone that pays homage to Ireland’s earliest form of writing: ogham,” writes Google on the Google Doodle Blog, “The edge is marked with a series of ancient carvings, each group representing a letter of the ogham alphabet.” Google shared the following early sketches of Stewart’s work for the St. Patrick’s Day doodle: If you’re having trouble figuring out the what’s carved in the large stone, Google’s doodle team offered up a link to an image search Search Engine Land Source

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Search Engine Land’s Community Corner: Charity selected for 2018 Search Engine Land Awards

It’s hard to imagine the search community evolving as it has without the support and active participation of Matt Cutts. Those newer to search marketing may never have had the opportunity to meet Google’s Distinguished Engineer and get to know what a thoughtful, kind and open participant he was with the SEO community in particular. I’m honored to have been able to get to know and spend as much time with him as I did while he was still with Google. He suffered an unimaginable tragedy last week, and we as a community rallied around him to help in ways large and small and let him know he remains an important part our industry. Following the unexpected passing of Matt’s beloved wife Cindy, our community immediately offered heartfelt support for Matt in a tremendously difficult time, with search professionals around the globe letting Matt know just how much he has meant to our industry at large. Dixon Jones, Search Engine Land Source

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Stop! Think twice before using nofollow attributes on your website

Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their outbound links. This trend puzzles me. If you can’t trust the people adding links to their articles, they shouldn’t be writing for you in the first place. Even more disturbing is the fact that search engine optimization specialists (SEOs) seem to misunderstand how to use nofollow attributes and tend to overuse them. Here’s how they work: There’s a big difference between using nofollow for an entire page through the head section or the HTTP Header and using the nofollow attribute on specific links. I can’t think of a single case where I would want to use nofollow at a page level and kill the flow of all signals to other pages, even mine. And yet, I understand nofollow is being used at page level on many websites. You may consider using nofollow attributes on some user-generated content or paid links to avoid an outbound penalty, but nofollowing an Search Engine Land Source

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SearchCap: SMX Insights, Google Doodle & charity

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Stop! Think twice before using nofollow attributes on your websiteMar 16, 2018 by Patrick Stox Using page-level nofollow attributes? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all. Search Engine Land’s Community Corner: Charity selected for 2018 Search Engine Land AwardsMar 16, 2018 by Michelle Robbins Mental Health America selected as charity supported by the awards program, in honor of several search community members lost this past year. George Peabody Google doodle honors philanthropist often called ‘Father of Modern Philanthropy’Mar 16, 2018 by Amy Gesenhues Over the course of his life, Peabody is credited with giving away half of his $16 million fortune. Get your #SMXInsights here! Tastiest takeaways from SMX West 2018Mar 16, 2018 by Lauren Donovan Relive the magic of SMX West (and catch up if you couldn’t Search Engine Land Source

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What’s different about digital marketing in the cannabis industry?

The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill battle when it comes to search engine optimization (SEO), pay-per-click (PPC) and marketing. There are no AdWords or Facebook advertising programs available and no current opportunities to advertise a cannabis company among any of the larger advertising platforms. This seems unlikely to change until these products are legal at the federal level. You can understand how Facebook wouldn’t want the attention that may come from allowing dispensaries or cannabis brands to advertise, even on a limited basis, in states that legalized it. That probably would not go over well in today’s political climate. So, how are cannabis brands winning online, and what is different about digital marketing in the cannabis industry? Sorry, advertisers — cannabis isn’t ready yet I spoke with Public Relations Manager Jordon Rahmil and Director of Digital Marketing Kevin Keeland at Cura Cannabis Solutions about their experiences in Search Engine Land Source

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SearchCap: EU wants Google’s algorithm, Google My Business descriptions & new heatmap insights

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s different about digital marketing in the cannabis industry?Mar 15, 2018 by Brett Middleton Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. Understanding campaign performance: Answers to common conversion tracking questionsMar 15, 2018 by Frederick Vallaeys Contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar. Once a competitive advantage, Siri now seen as liability for AppleMar 15, 2018 by Greg Sterling Failure to improve Siri will eventually impact iPhone sales. Report: EU to ask Google, others to publicly reveal ranking factorsMar 15, 2018 by Greg Sterling Proposed rules are designed to redress the “superior bargaining power” of the large internet brands. Google My Business updates the directions heatmap in Insights reportingMar 15, 2018 Search Engine Land Source

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Search in Pics: Android totem poles, Google’s book tree & printed faces on lattes

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Print your face or photo on a latte at Google: Source: Instagram The book tree at Google: Source: Instagram Android totem poles? Source: Instagram A fake Google Tajikistan office: Source: Instagram Google balloon chair: Source: Instagram The post Search in Pics: Android totem poles, Google’s book tree & printed faces on lattes appeared first on Search Engine Land. Search Engine Land Source

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SEARCH ENGINE OPTIMIZATION 2018

SEARCH ENGINE OPTIMIZATION 2018 *Subscribe to My Channel http://www.youtube.com/channel/UCe2244teD44T25EXhCAWJng?sub_confirmation=1 A review of my 2018 Search Engine Optimization (SEO) predictions: 1. Voice Search – Will become even more important. 2. Chunky Content – The average Google first website page result contains 1,890 words. 3. Website Site Speed Matters – Use Google Speed Test here: http://ift.tt/143AF6Y 4. SSL Certificate – Purchase and Install Immediately !!! 5. The Accelerated Mobile Pages (AMP) Project is an open source initiative that makes it easy for publishers to create mobile-friendly content once and have it load instantly everywhere. 6. Video Content & Marketing – Create More Video, then Upload to YouTube, and Embed on your Website. 7. Name your Photographs Properly with Keywords and Always Fill in the ALT text. 8. “Near Me” Search has doubled in the last year and this trend will continue to Grow. Get Google Verified, Spend Time Collecting Client Google Reviews, and Include a Google Map on your Website. 9. Over 100 million hours of “How to” videos have been watched this year in America alone. Create video content based on “How to” and become an authority in your Industry. 10. Go Back and Fix your Page Titles and Descriptions. If your website is built with WordPress I would Recommend Yoast or All-in-One Free SEO Plugin’s to assist with this step. Good Luck in 2018!

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How using search opportunities can guide link-building content strategies

Content and links are still pillars of search engine optimization (SEO). In fact, Google has told us in the past these components are two of the top three factors in Google’s search algorithm. By now, we should all know this, but many people are still making a critical mistake when it comes to content and links and how they relate to each other in terms of search optimization. The majority of webmasters brainstorm, design and execute content initiatives, then pursue links. I feel this may not be the best strategy. Link building should be a consideration before content is published and should be used to guide content strategy. When search opportunity dictates content strategy rather than the other way around, the results can be tremendous. When you can consult on content strategy before linking begins, the results can be positive: As you can see, we had success securing links and expanding keyword rankings, and because the content was targeted and strategic, it only Search Engine Land Source

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SearchCap: Google with no results, ad removals & building links

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google search results page displays answer without any search resultsMar 13, 2018 by Barry Schwartz Who needs the ten blue links when you have the answer? Google is hiding the organic listings from some search results. Google says it removed more than 3.2 billion bad ads in 2017Mar 14, 2018 by Amy Gesenhues The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join the list of forbidden ad types. Creating landing pages that convertMar 14, 2018 by Digital Marketing Depot Landing pages can make or break your digital marketing. 4 concrete ways to use images to build linksMar 14, 2018 by Pratik Dholakiya Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links. Pi Day Search Engine Land Source

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Google adding business descriptions in Google My Business & local panel

Google looks to be adding a feature in Google My Business that allows business owners to add descriptions that appear in the local panel in search results. Both @deegs20 and @maulikpanchal posted screen shots of this in action. Google removed this feature back in 2016 when they dropped the Google+ support but it seems to be added back via the Google My Business console. Users of Google My Business can go into their accounts and click on the “info” section, where they may see this business description section that can be edited. Here is a screenshot from Dave DiGregorio: It then can show up in your local panel, towards the bottom: This information was also recently added to the official Google help documents, which now say: Enter a brief description of your business — what you offer, what sets you apart, your history, or anything else that’s helpful for customers to know. Descriptions must be no longer than 750 characters and can’t include URLs Search Engine Land Source

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Google Images update: Captions added to images, pulled from the page title tag

Google Images search results continue to evolve — from the rollout of badges last summer to the related searches box this past December and the removal of the “view image” and “search by image” buttons last month. Google has been rapidly expanding visual search features. Beginning today, Google Images results will now include captions for each image. The rollout is global and will be available for mobile browsers and the Google app (iOS and Android). The caption displayed with an image will be pulled from the title of the page that features the image. As shown in the image below, the caption will be shown below the image and above the page URL. Google Images: without captions / with captions From the announcement: This extra piece of information gives you more context so you can easily find out what the image is about and whether the website would contain more relevant content for your needs. When asked if these titles might be rewritten Search Engine Land Source

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SearchCap: Google Images with captions, AdWords notes & AdWords message reports

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Images update: Captions added to images, pulled from the page title tagMar 13, 2018 by Michelle Robbins To add more context to image results, Google will now display a caption with images in mobile Images search results. Optimize for voice search by keeping it short and to the pointMar 13, 2018 by Dave Davies Contributor Dave Davies explains the many layers and aspects of Google Voice Search and how to optimize your content for it. Notes are coming to AdWords, plus Recommendations & an Account Performance ScoreMar 13, 2018 by Ginny Marvin Google has announced several productivity updates for the new AdWords interface, including the ability to note important changes right in the UI. Chat rate is the new CTR for AdWords message extensionsMar 12, 2018 by Greg Sterling Google is rolling out message reporting metrics in the next few weeks Search Engine Land Source

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Google search results page displays answer without any search results

Google is now showing answers without any additional search results for some queries. For example, if you search for [time in los angeles] or [time in new zealand] Google will show the answer, and then show a button below the answer to load the search results. Google said for the queries this shows up for, searchers “rarely use full search results” and if the searcher wants those results they can access it with the “Show all results” button.” Here is a screen shot: It also works for calculator types of queries: And conversions: I have tried to replicate this for other answer box related queries such as [how old is obama], [who is the president], [rangers game score], [when is sunset] and other queries but was unable to trigger this for anything outside of “what time is it…” related queries. As you can see, Google has added a button for “show all results” to load the results after. Danny Sullivan of Google Search Engine Land Source

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What is on page Search Engine Optimization (SEO) in Hindi Urdu

What is on page Search Engine Optimization (SEO) in Hindi Urdu What is on page Search Engine Optimization (SEO) in Hindi Urdu What is on page Search Engine Optimization (SEO) in Hindi Urdu what is the difference between on page and off page optimization? what is off page seo off page seo checklist off page seo factors off page seo tutorial Subscribe this channel for more stuff and appreciate us. Like Us on fb Page http://ift.tt/2p8VNNP Read Articles at urduschoolonline.blogspot.com

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Web Development in 2018 – A Practical Guide

Web Development in 2018 – A Practical Guide We are about to start a new year and I have put together a guide for current and aspiring web developers to follow to get an idea of what it takes to be a full stack developer. From basic tools to html/css, JavaScript, UI frameworks like Bootstrap, server side technologies like Node.js, Python and PHP, frameworks like Laravel, Django and Ruby on Rails. I tried to include the most used technologies and give you the options to choose from with some of my own opinion and input. A FEW THINGS I SHOULD HAVE MENTIONED: GraphQL Progressive Web Apps Docker & Vagrant NODE.JS, EXPRESS & MONGODB COURSE: http://ift.tt/2F6fpbd MODERN JAVASCRIPT FROM THE BEGINNING… http://ift.tt/2lq3kpR VISIT MY WEBISTE: Check Out All My Udemy Courses http://ift.tt/2gXqDoQ 💖 BECOME A PATRON: Show support & get perks! http://ift.tt/2mo2HQ9 WEB HOSTING: InMotion Web Hosting http://ift.tt/2BIevQh SLIDE DOWNLOAD: http://ift.tt/2jmH5zV FOLLOW TRAVERSY MEDIA: http://ift.tt/2pp3pdd http://www.twitter.com/traversymedia http://ift.tt/2u27JoJ http://ift.tt/2yEPd8c

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What are the keys to delivering a seamless omni-channel experience?

Consumers are bombarded by hundreds of competing messages every day, many of which lack any specific relevance to them. As they become more and more fatigued from this excess noise, consumers are becoming more adept and emboldened to tune all a brand’s marketing efforts out if they miss the mark. So, how can brands cut through this noise and build the consistent experience that consumers actually welcome? To do this, growth marketers must create “omni-channel relevance” by creating one-to-one personalization that is consistent across all channels and at scale. Inside the Growth Marketer’s Playbook, Iterable will walk through each of these channels and discuss best practices for captivating your audiences, activating your data and automating intelligent campaigns. Reference this guide often as you learn to unleash true omni-channel relevance at scale. Visit Digital Marketing Depot to download “The Growth Marketer’s Playbook to Achieving True Omni-Channel Relevance.” The post What are the keys to delivering a seamless omni-channel experience? appeared first on Search Engine Land Source

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SearchCap: Google algorithm update, AdWords custom columns & new mobile search design

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms core search ranking algorithm updateMar 12, 2018 by Barry Schwartz Google acknowledged the suspected update but says there is nothing webmasters can do to fix their sites if they dropped in rankings. AdWords custom columns now available at keyword and ad levelsMar 12, 2018 by Ginny Marvin Track and optimize to custom metrics tailored to your goals at all levels of your campaigns. Google tests rounded mobile search design without full Google logoMar 12, 2018 by Barry Schwartz Google is yet again testing an even more curved design for its search results pages. Getting results from your website means asking the right questionsMar 12, 2018 by Dianna Huff Contributor Dianna Huff explains that blending website data, smart online and proven offline marketing tricks of the trade will generate new leads and sales inquiries for small businesses. 1plusX adds search-like keyword

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Chat rate is the new CTR for AdWords message extensions

Google rolled out its click-to-message AdWords extension in October 2016. Similar to call extensions, message extensions allow users to message a business directly from the ad. Now the company is announcing formal reporting for messaging. It will be available in the next few weeks in the US, the UK, Canada, France, Brazil and Australia. Users of message extensions will need to turn on message reporting in account settings. Three primary metrics will be captured: Chat rate: This is analogous to CTR (impressions vs. actual messaging interactions). Start time: When users tend to interact with you via messaging. Google says this metric will help with dayparting. Number of messages exchanged within a single chat session: Google says to use this metric to evaluate which ad creatives are driving the most engagement. Each session will be charged as a click. The number displayed in the ad will be a Google call-forwarding number, which is how the company is able to track the above metrics. “Whenever possible, Google Search Engine Land Source

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search engine optimization – link popularity – SEO – FREE

search engine optimization – link popularity – SEO – FREE http://ift.tt/NqlwLO – FREE Software to report on link popularity for any website. This is a free software program that provides very useful detailed information. In the video we use our San Jose attorneys – http://ift.tt/2FAWJkh Any lawyers in California, Las Vegas, Texas or New Jersey should get info on our special 4mo. photo trial listings at: http://ift.tt/2FKyDGZ Keywords: link popularity, website links, San Jose lawyers, San Jose attorneys, search engine optimization, search engine standings, search engine rankings, search engine placement, website optimization

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What is Search Engine Optimization/SEO?

What is Search Engine Optimization/SEO? Are you confused about, What is Search Engine Optimization/SEO? In simple terms, Search Engine Optimization/SEO refers to all the strategies, techniques applied to get more traffic on a website or blog. Every bloggers/webmaster wants to have more visitors on their blog because that is the ultimate way for a blog to grow. Search Engine Optimization/SEO is usually performed in two ways: 1. On-Page SEO: It is the process of optimizing a live website to improve its ranking on Search Engine Ranking pages like Google. 2. Off-Page SEO: It is the process of getting traffic on a blog/website by applying all the techniques other than On-Page SEO. Search Engine Optimization/SEO is usually categorized in 3 ways: 1. White Hat SEO- It is a process of getting traffic on a website by following search engine guidelines. 2. Grey Hat SEO- It is the process of getting traffic on a website illegally or through ways which are not suggested by search engines. 3. Black Hat SEO- It is the mixture of White Hat SEO and Black hat SEO techniques. For more details Visit: https://goo.gl/o51sJQ

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Search Engine Land’s Community Corner: Celebrating #IWD and SMX speakers

Continuing yesterday’s celebration of International Women’s Day, and as March is Women’s History Month, in this week’s Community Corner, we’re featuring the incredible female search and digital marketing experts who will be sharing their knowledge with our Search Marketing Expo (SMX) audience next week in San Jose. I asked each speaker for some details about how she began her marketing career, as well as any advice she would like to pass on to industry colleagues. The advice from the speakers who participated was so inspiring that I decided to focus specifically on those responses from the group. You can see them all below. All of these women, with fascinating backgrounds and histories, are incredibly talented, and combined, they have a diverse wealth of knowledge. I highly recommend you check out their bios (linked to their names) and get to know more about them. If you’ll be joining us at SMX West, be sure to connect with these experts and Search Engine Land Source

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7 marketing and promotion tactics to get your content discovered

It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers pad their budgets with more money to invest in content marketing this year, one strategy that often gets overlooked is content promotion. According to a survey by the Content Marketing Institute, 55 percent of B2B marketers were not even sure what a successful content marketing campaign looked like! Content without promotion is like link building without links or creating a landing page without a call to action. That’s why promotion should take equal focus with creation. Let’s look at seven tried-and-true content promotion strategies that will drive traffic to your content and website. 1. Paid social promotion Paid social promotion can be one of the most precise strategies available to market your content to people who are interested in and most likely to engage with your Search Engine Land Source

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SearchCap: Google Maps women-led icons, more Google answers & SEO redirects

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 marketing and promotion tactics to get your content discoveredMar 9, 2018 by Kristopher Jones Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website. Search Engine Land’s Community Corner: Celebrating #IWD and SMX speakersMar 9, 2018 by Michelle Robbins This week, as we celebrate International Women’s Day, we feature the lineup of female experts presenting next week at SMX West. Is a 301 or 302 redirect best for SEO?Mar 9, 2018 by Bryson Meunier Confused on which redirect to use? Contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google and Bing view each when moving webpages. Paralympics 2018 Google doodle marks the start of the winter games in PyeongChangMar 9, 2018 by Amy Gesenhues The animated image celebrating the Paralympic games honors the 670 athletes Search Engine Land Source

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14 Best Free SEO (Search Engine Optimization) Tools for businesses and web professionals

14 Best Free SEO (Search Engine Optimization) Tools for businesses and web professionals 14 Best Free SEO (Search Engine Optimization) Tools A 20 odd minute video of best free SEO Tools for search engine optimization for business owners and web professionals with a quick overview how I use each one. Here are the quick links to each tool 02:00 – Ahrefs.com toolbar. 04:08 – Screaming Frog 06:32 – Integrity 08:42 – Test Page Title and Meta Description 09:38 – Yoast 11:03 – Solid Meta Tags 12:08 – Google Analytics 14:14 – Seo-Hero 16:44 – Site Score Checker 18:28 – Moz Local 19:58 – Whitespark Review Link Generator 21:37 – Page Speed Insights 23:18 – Drop My Link 24:14 – Serps Redux 1. Ahrefs.com toolbar. http://ift.tt/2krn5gr Look at your domain rating and look at your organic traffic. You should also be able to do a quick competitive analysis by comparing the domain rating and backlinks. http://ift.tt/2kTt4vZ If you register, for free, you get a couple of searches a day plus you can install their toolbar on Chrome or Firefox 2. Screaming Frog I use Screaming Frog to find out the number of pages a website has, the page word count, page title and meta descriptions. 3. Integrity I use Integrity to check broken links on a website and fix them. 4. Test Page Title and Meta Description http://ift.tt/29t2iET I have started to use this tool to how a before and after page title and description in my presentations. If you have WordPress, you have Yoast. 5. On Page Optimisation For WordPress – Yoast. Page Title Description Word Count Even helps with my grammar 6. On Page Optimisation for Business Catalyst – Solid Meta Tags For those who use Muse and Business Catalyst, this is the closest free app to the Yoast Plugin. 7. Google Analytics – pages between position 1 and 20 with no clicks This is a nice little tactic I use with Google Analytics to identify pages that are ranked in the top 20 and not getting any traffic. 8. For semantic content http://ift.tt/2gcsdSv When I have identified a page that’s ranking and not getting traffic, I need to do 1 of 2 times. A. Improve the page content B. Get backlinks I’ve started using SEO Hero; this helps me learn the words and content that are appearing on the first 100 pages. 9. Site scoring http://ift.tt/2dWn7ZN This free tools give a site score of all key metrics 10. Check Local Citations https://moz.com/local Nice free tool to help local businesses to check local listings. You’ll see what citations you have and what ones you need to add or improve. 11. Boost Google Reviews http://ift.tt/2djCTxu Reviews are a ranking factor. So let’s say people use your business and you’re not in the top local results. Send a email out to those customers with your local review page link and ask them to review you. Do not overdo this one and I recommend you only send to those with a gmail […]

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How to evolve your marketing in a voice-first world

In her 2017 Internet Trends Report, KPMG’s Mary Meeker named voice as one of the top trends of the year, noting the rise in mobile voice queries and improved voice recognition. AI-enabled voice recognition is becoming a normal part of how we interact with technology. What humans say is becoming valuable data that businesses can use to sell products and create personalized consumer experiences. It’s critical to think broadly about how voice will impact the entire customer experience, from discovery through to purchase. In this report from Invoca, you’ll find: Real examples from innovative businesses meshing digital interactions with an increasingly voice-first world. Insights from a survey of over 1,000 US consumers using voice assistants. New data from an analysis of over 50 million customer phone calls passed through Invoca’s platform in the past year. Visit Digital Marketing Depot to download “The Rise of Voice: What the Increase in Conversation, Voice Assistants and AI Means for Business.” The post How to evolve your marketing Search Engine Land Source

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Google working to integrate AMP benefits into future open web standards

Google continues to make major investments in improving the performance of and user experience on the web. This has been primarily through the Accelerated Mobile Pages (AMP) framework, which was first launched in 2015 and has been aggressively developed, promoted, and integrated into publishing platforms ever since. Initially viewed as another proprietary format (even though it is open source), in addition to only providing a limited feature set at launch, the AMP framework has struggled with widespread adoption. Support for AMP across the entire web currently stands at less than .1%. However, sites that have adopted AMP have seen encouraging gains in site performance and conversions (which presumes a correlating better site user experience). These and other noted benefits have led Google to begin working toward taking the technologies utilized by AMP and folding them into open web standards. From the announcement today: “The standardization work motivated by AMP is well under way through various WICG projects. Google’s goal is to

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SearchCap: Google bringing AMP benefits to web standards, musicians on Google Posts & Google Lens rollout

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google working to integrate AMP benefits into future open web standardsMar 8, 2018 by Michelle Robbins Standardization will allow sites to implement, and benefit from, AMP features without adopting the framework. How to evolve your marketing in a voice-first worldMar 8, 2018 by Digital Marketing Depot In her 2017 Internet Trends Report, KPMG’s Mary Meeker named voice as one of the top trends of the year, noting the rise in mobile voice queries and improved voice recognition. AI-enabled voice recognition is becoming a normal part of how we interact with technology. What humans say is becoming valuable data that businesses can […] Google amplifies musicians in Google search through the Google Posts platformMar 8, 2018 by Barry Schwartz Google officially launches Google Posts to all musicians who have Knowledge Panel details in search. How to effectively report competitor spamMar 8, 2018 Search Engine Land Source

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Graphic Design Books #1: Freelancing tips, beginners web design & minimal illustration

Graphic Design Books #1: Freelancing tips, beginners web design & minimal illustration You can learn Graphic Design through books. I did. I’m a self-taught designer so the main resource I had when learning was graphic design books. In this video I recommend books that talk about tips for freelancing, beginners web design, and some minimal contemporary illustration. I’m a strong believer that you can become a graphic designer without going to school to get a degree for it, you can teach yourself graphic design. So with this series I want to focus on the best creative books I’ve found along the way that are gonna help you become a self-taught designer. There are always 3 books, they’re categorised as Head, Heart and Hands… Head: books for the creative mindset Heart: books about my favourite illustrators, photographers, designers, filmmakers etc Hands: technical graphic design knowledge, how to learn the rules and how to break them Hope you enjoy this series and find some of these books useful! – Books I mention (in order)… Head – ‘Don’t Get A Job… Make A Job’ USA http://amzn.to/2FU89kh UK http://amzn.to/2I3Xtjt Heart – ‘Charley Harper’ USA http://amzn.to/2oIZedW UK http://amzn.to/2CYkAbD Hands – ‘Know Your Onions: Web Design’ USA http://amzn.to/2oIMDri UK http://amzn.to/2FeYtUt (These are affiliate links. So I get maybe something like 32 cents if you buy a book through here. Appreciate ya.) – See some stuff I made on Instagram http://ift.tt/2FDvtVG Chat to me on Twitter https://twitter.com/ceklewis – Music is ‘Come Back’ by The Halfway Kid – My website http://ift.tt/16yVAHT

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Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle

Google’s AMP (Accelerated Mobile Pages) team has launched a new feature called Render on Idle that is designed to increase ad impressions per page by speeding up ad load when a user isn’t taking any action in a browser. Render on Idle is available to publishers using the DoubleClick AMP ad tag or any ad network that implements Fast Fetch, an AMP-specific mechanism that lowers the likelihood users will see empty ad slots by allowing ad requests to happen as page content is rendering. Ads render just before the ad slot is in view. From the announcement: With Render on Idle, ads load 12 viewports from the user’s scroll position (as opposed to 3) when the browser is idle, no other page content is being retrieved or rendered. This delivers better ad performance by loading ads earlier in the page lifecycle. More from the Github page: [Ad] Slots not marked with data-loading-strategy attribute that are more than 3 viewports but less Search Engine Land Source

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International Women’s Day Google doodle honoring females around the world arrives a day early

Google is sharing its International Women’s Day doodle a day early, giving the world more time to view the 12 female-focused stories it has collected to honor women. Leading to a search for International Women’s Day, the doodle includes 12 separate visual stories created by female artists from around the world. Each story involves a series of images to retell a meaningful moment from the artist’s life. The contributing artists included: Anna Haifisch, Chihiro Takeuchi, Estelí Meza, Francesca Sanna, Isuri, Karabo Poppy Moletsane, Kaveri Gopalakrishnan, Laerte, Philippa Rice, Saffa Khan, Tillie Walden and Tunalaya Dunn. “This project has been an incredible journey for us, and we’ve been moved by the candor, intimacy, and bravery of our contributors’ stories,” said the doodle’s project leaders, Lydia Nichols and Alyssa Winans. “Translating these works across 80+ languages and sharing them across a global audience means so much to us, and we hope that readers will go about their day feeling as inspired as Search Engine Land Source

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SearchCap: Google AMP render on idle, spidering & Google doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: International Women’s Day Google doodle honoring females around the world arrives a day earlyMar 7, 2018 by Amy Gesenhues The doodle is a collective of 12 stories from female artists, each using her art to share an experience that has impacted her life as a woman. Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idleMar 7, 2018 by Ginny Marvin The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch. The ultimate guide to bot herding and spider wranglingMar 7, 2018 by Stephan Spencer In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Quora’s ad pixel now supports multi-event Search Engine Land Source

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Optimize your search, Facebook and display targeting with call analytics

Digital advertising is ruthlessly competitive. Your AdWords, Facebook and display ROI depends on your ability to show the right ad to the right audience for the right cost. But, while targeting audiences based on who they are is critical, marketers are leaving qualified leads and revenue on the table if they aren’t also targeting people based on how they want to convert. If your business values inbound calls, you can use data on those callers to target audiences that want to call you across search, Facebook and display. Download this new e-book from DialogTech to learn how to increase conversions, acquire more customers and eliminate wasted ad spend by showing audiences relevant ad campaigns tailored to generate a qualified inbound call. Visit Digital Marketing Depot to download “Optimize Your Search, Facebook, and Display Targeting with Call Analytics.” The post Optimize your search, Facebook and display targeting with call analytics appeared first on Search Engine Land. Search Engine Land Source

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Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers

WeWork announced today that it is buying Conductor. Conductor CEO Seth Besmertnik believes this is a “huge win for the entire industry.” I spoke to him to get a better sense of how the companies fit together and how WeWork might deploy Conductor’s services and capabilities for its customers, which it calls “members.” Besmertnik spoke expansively about the overlap and common values of the two companies. “WeWork thinks holistically about its members. It started out helping businesses of all sizes manage their presence and culture,” he explained. “We’re different but similar; we think marketing can be used as a force to do good. We want to educate our customers to make better decisions.” Besmertnik sees the deal as “huge validation” for the SEO community. The deal comes at a time of declining organic reach, though high-quality, trustworthy content is probably more valuable than ever. In the blog post announcing the deal, WeWork said that enterprise customers were the fastest-growing part of Search Engine Land Source

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SearchCap: Bing JSON-LD, Google Search app & Gboard update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers Mar 6, 2018 by Greg Sterling It will now be able to manage customers’ physical and digital presence. Optimize your search, Facebook and display targeting with call analytics Mar 6, 2018 by Digital Marketing Depot Digital advertising is ruthlessly competitive. Your AdWords, Facebook and display ROI depends on your ability to show the right ad to the right audience for the right cost. But, while targeting audiences based on who they are is critical, marketers are leaving qualified leads and revenue on the table. Disney theme parks now on Google Street View Mar 6, 2018 by Greg Sterling Users can now virtually tour almost every inch of Disney’s many theme parks. 30 questions to ask that so-called PPC ‘expert’ before hiring him/her Mar 6, 2018 by John E Lincoln Just say no to the expert if Search Engine Land Source

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SearchCap: Mastering mobile SEO, Google sells Zagat to The Infatuation & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Last chance: SMX West kicks off next week. Be there! Mar 5, 2018 by Search Engine Land SMX West is coming to sunny San Jose in just a few days, and we really hope to see you there! Join your SEO and SEM colleagues March 13-15 for in-depth learning and exceptional networking. You’ll leave stocked with fresh inspiration and the actionable tactics you need to get the job done. Get inside your customer’s head: A guide to writing irresistible calls to action Mar 5, 2018 by Jacob Baadsgaard Contributor Jacob Baadsgaard looks at common search motivations and different types of calls to action you can use to motivate people so they can’t help but click. Mastering mobile SEO Mar 5, 2018 by Chris Sherman Google says that more than half of its traffic comes from mobile devices – are you fully taking advantage Search Engine Land Source

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Bing has confirmed support for JSON-LD formatted Schema.org markup

Bing has confirmed that it is actively building out verification tools within its Webmaster Tools set to enable verification of schema.org structured data markup that is in JSON-LD format. Existing support includes validation for schema.org markup in Microdata or RDFa format only. After seeing this tweet from CBSi’s Jon Henshaw, we reached out to Bing for comment, and Bing’s Head of Evangelism Christi Olson confirmed: “Yes, Bing does support JSON-LD.” Olson further added: “Bing has been using JSON-LD as a signal, but we are still building out the verification tools as part of the Webmaster Tools offering.” Olson was unable to provide a time frame for when this will be available to webmasters. We’ll follow up when the new tool’s availability is live and formally announced. The post Bing has confirmed support for JSON-LD formatted Schema.org markup appeared first on Search Engine Land. Search Engine Land Source

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