Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers Mar 6, 2018 by Greg Sterling It will now be able to manage customers’ physical and digital presence. Optimize your search, Facebook and display targeting with call analytics Mar 6, 2018 by Digital Marketing Depot Digital advertising is ruthlessly competitive. Your AdWords, Facebook and display ROI depends on your ability to show the right ad to the right audience for the right cost. But, while targeting audiences based on who they are is critical, marketers are leaving qualified leads and revenue on the table. Disney theme parks now on Google Street View Mar 6, 2018 by Greg Sterling Users can now virtually tour almost every inch of Disney’s many theme parks. 30 questions to ask that so-called PPC ‘expert’ before hiring him/her Mar 6, 2018 by John E Lincoln Just say no to the expert if Search Engine Land Source
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