SearchCap: Google expands featured snippets, voice search ranking study & Rand Fishkin moves on

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Multifaceted featured snippets begin rolling out in Google search resultsFeb 28, 2018 by Michelle Robbins Google updates the search results features with an expanded featured snippet targeting broad, nuanced queries Study: 11 voice search ranking factors analyzedFeb 28, 2018 by Greg Sterling Some of the findings confirm and some upend conventional wisdom. Unit economics: The foundation of a good SEM campaignFeb 28, 2018 by Kevin Lee Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions. Rand Fishkin leaves Moz, announces a new start-upFeb 28, 2018 by Barry Schwartz After 17 years of working at the company he co-founded, Fishkin is starting a new company around influencer and audience intelligence. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: An easy way to see if Google thinks your webpages are keyword Search Engine Land Source

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