Stop! Think twice before using nofollow attributes on your website

Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their outbound links. This trend puzzles me. If you can’t trust the people adding links to their articles, they shouldn’t be writing for you in the first place. Even more disturbing is the fact that search engine optimization specialists (SEOs) seem to misunderstand how to use nofollow attributes and tend to overuse them. Here’s how they work: There’s a big difference between using nofollow for an entire page through the head section or the HTTP Header and using the nofollow attribute on specific links. I can’t think of a single case where I would want to use nofollow at a page level and kill the flow of all signals to other pages, even mine. And yet, I understand nofollow is being used at page level on many websites. You may consider using nofollow attributes on some user-generated content or paid links to avoid an outbound penalty, but nofollowing an Search Engine Land Source

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