Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers

WeWork announced today that it is buying Conductor. Conductor CEO Seth Besmertnik believes this is a “huge win for the entire industry.” I spoke to him to get a better sense of how the companies fit together and how WeWork might deploy Conductor’s services and capabilities for its customers, which it calls “members.” Besmertnik spoke expansively about the overlap and common values of the two companies. “WeWork thinks holistically about its members. It started out helping businesses of all sizes manage their presence and culture,” he explained. “We’re different but similar; we think marketing can be used as a force to do good. We want to educate our customers to make better decisions.” Besmertnik sees the deal as “huge validation” for the SEO community. The deal comes at a time of declining organic reach, though high-quality, trustworthy content is probably more valuable than ever. In the blog post announcing the deal, WeWork said that enterprise customers were the fastest-growing part of Search Engine Land Source

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