Saturday, 3 March 2018

SearchCap: Bing Entity Search API, Yelp’s new ad customization & Google’s Holi doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Community Corner: Spotlight on Search Engine Land Award Winners Brainlabs & Trimark Digital Mar 2, 2018 by Amy Gesenhues An interview series highlighting 2017’s Award winners: A look at the work they accomplished and the results they achieved. Bing Entity Search API is now available Mar 2, 2018 by Barry Schwartz The API enables you to pull Bing Knowledge Graph information about people, places, things, and local businesses directly into your sites and apps. 10 ways to increase calls from paid search Mar 2, 2018 by Digital Marketing Depot The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click to call from mobile search, it’s time to reimagine stale best practices. What is GS1

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