4 effective local positioning strategies you’re overlooking

As SEOs, we know having the right content, in the right place, at the right time, can work to elevate search positioning and increase a local business’s conversions. After all, getting in front of your customers when, where and how they want to interact with your brand is a leading concept behind inbound marketing. Simply put, if you’re not getting in front of your audience when your audience is trying to find you, you are in trouble — especially on a local level, where multiple competitors compete within close proximity. The idea that content is key to increasing local search visibility is not new, but strategies to determine exactly what content your audience is seeking are constantly discovered. You can create great content all you want, but if your audience isn’t searching on those terms, or if they are uninterested in that content, time and energy spent on producing the material will not render increases in positioning. Great content that your audience is seeking, on Search Engine Land Source

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