SearchCap: Apple Siri Echo, paid search ROI & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Refine your content marketing tactics to benefit from enhanced search engine displayMay 25, 2016 by Thomas Stern Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered. Journey to better paid search ROI with this travel ad copy dataMay 25, 2016 by John Cosley School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector. Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report]May 25, 2016 by Greg Sterling The virtual assistant revolution is ushering in the next era of search. 6 reasons to boost SEO & content investments with influencer marketingMay 25, 2016 by Sponsored Content: gShift   Practically every digital marketing budget in 2016 includes line items for both SEO Search Engine Land Source

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