Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-friendly algorithm boost has rolled outMay 12, 2016 by Barry Schwartz The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile search results. Google’s ban on payday loans estimated to cost millions in lost ad revenueMay 12, 2016 by Ginny Marvin Still, the estimated losses account for just .05 percent of Google’s annual ad revenue last year. SEM ad copy tips that you may find scaryMay 12, 2016 by Brett Middleton Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic. Google Search Console metrics now deeply integrated into Google AnalyticsMay 12, 2016 by Barry Schwartz Google Analytics is replacing the Search Engine Optimization report with the Search Console report Search Engine Land Source
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