Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz launches comprehensive keyword research tool ‘Keyword Explorer’May 3, 2016 by Greg Finn A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists. Content and SEO: Optimization from creation to conversionMay 3, 2016 by Jim Yu How can you ensure that your content creation efforts don’t go to waste? Columnist Jim Yu discusses how to align content creation with SEO goals and user needs for maximum impact. With “Trips” app, will Google finally deliver a better travel experience?May 3, 2016 by Greg Sterling New Google travel effort promises to bring together a range of tools and capabilities. 60% of local SEOs are outsourcing more tasks in 2016 vs. 2015May 3, 2016 by Myles Anderson What is the current state of outsourcing in the local search world? Columnist Myles Anderson takes a look at Search Engine Land Source
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