7 essential Google Analytics reports every marketer must know

For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities. After all, this is the tool that tells you whether your efforts are actually translating into results. Unfortunately, mastering Google Analytics can be challenging, even for experienced marketers. There is far too much data and too few easy-to-follow dashboards to sort it out. To help you out, I’ve put together a list of seven custom and standard reports you can use right away to get better insight into your marketing performance. 1. Mobile Performance Report You know this already: ours is a mobile-first world. The total number of mobile users now exceeds the total number of desktop users… …and mobile e-commerce is nearly 30% of all e-commerce in the US. In fact, mobile is so important now that Google even penalizes the websites that are not mobile-friendly. For marketers, knowing how their sites perform on smaller screens is vital to staying alive in the SERPs Search Engine Land Source

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