SearchCap: Google APIs, global SEO & public relations

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates the Google My Business API to version 3.0May 6, 2016 by Barry Schwartz The new Google My Business API brings additional functionality to help those who manage locations at scale. This is version 3.0, which comes 6 months after the last update. 5 reasons to keep doing mobile SEO even though ads are everywhereMay 6, 2016 by Bryson Meunier Sure, paid search on mobile has grown. But if you’re thinking of cutting your organic search budget for mobile, columnist Bryson Meunier urges you to reconsider and focus on increasing your overall traffic. 5 ways SEO and PR should be working togetherMay 6, 2016 by Erin Everhart When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams can combine forces to benefit each other and Search Engine Land Source

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