SearchCap: Google bans payday loan ads, Alexa works with Kayak & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google bans ads for payday and high-interest loans May 11, 2016 by Ginny Marvin As of July 13, the ads will no longer be accepted in AdWords. A script for getting granular AdWords account anomaly alerts May 11, 2016 by Frederick Vallaeys Columnist Frederick Vallaeys shares a highly customizable script that can help detect anomalies within an AdWords account, improving upon Google’s Account Anomaly Detector. Soon, assign whatever attribution model you want for each conversion type in AdWords May 11, 2016 by Ginny Marvin Data-driven attribution will be among the models available for high-volume conversion types. With help from Alexa, Kayak debuts voice-enabled travel search on Amazon Echo May 11, 2016 by Greg Sterling Users can search for flight, hotel and rental car information — but not yet book. The SEO risks & rewards of buying multi-location companies May 11, 2016 by Andrew Shotland SEO value is rarely considered Search Engine Land Source

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