Are you ready for Google assistant? Well, it’s not a device you can buy or an app you can purchase. Rather, it’s a platform unveiled today by Google CEO Sundar Pichai, a name given to putting Google’s smarts into anything. As Google puts it, the “next evolution” of Google Search. And yes, it’s Google assistant — lower-case “assistant” — not Google Assistant. “It’s not enough to give them links. We really need to help them get things done in the real world. This is why we’re evolving search to be more assistive,” Pichai said when speaking about Google assistant during the opening keynote of Google I/O, Google’s big annual developers’ conference held today. For comparison, you can think of Google assistant the way Amazon has an Alexa assistant in the Echo, but the Echo itself isn’t Alexa. Similarly, Microsoft builds its Cortana assistant into Windows devices and will be bringing it to Xbox. No catchy name for “Google inside” The move still Search Engine Land Source
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