Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches their new mobile-friendly testing tool May 17, 2016 by Barry Schwartz Google revamped the mobile-friendly testing tool after its launch back in November 2014. Bing Ads Editor 11.0 debuts with multiple account management, better search, easier login May 17, 2016 by Ginny Marvin The new version takes its cues from AdWords Editor, but it has a few notable differences. Here’s an AdWords script to check for empty ad groups May 17, 2016 by Daniel Gilbert See if you’ve left any ad groups empty with a new script from columnist Daniel Gilbert of Brainlabs. Search intent signals: aligning organic & paid search strategy May 17, 2016 by Jim Yu Columnist Jim Yu explains how understanding searcher intent in regard to the buyer journey can help paid and online search marketers work together more effectively. 9 reasons you should attend SocialPro in Seattle this June May 17, 2016 Search Engine Land Source
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