Moz launches comprehensive keyword research tool “Keyword Explorer”

Moz, a leader in search and digital marketing tools, has officially launched their foray into keyword research. Dubbed “Keyword Explorer” (or KWE), the goal of the tool is to take users through the entire research process while providing metrics and scoring to aid users in their keyword selection. This tool has a few unique traits that may make it stand out over other offerings on the market: Spans the full keyword process Keyword Explorer starts in the discovery of keywords ideas and helps users filter the queries and prioritize them. Keywords can be added to different lists and categorized for quick sorting. Accurate data Thanks to the use of anonymized clickstream data from nearly one million real searchers, Moz estimates that the search volume range of the data has roughly 95 percent accuracy. Features unique (and modifiable) metrics From Opportunity scores (how many positions are available in the SERP) to Potential scores (a look at volume, difficulty, opportunity and importance), Keyword Explorer gives users Search Engine Land Source

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