Search Engine Optimization Test 2016 – Top 10% !! (Upwork Test Answers)

Search Engine Optimization Test 2016 – Top 10% !! (Upwork Test Answers) Till 28 April 2016 133,092 freelancers attended for this Upwork Search Engine Optimization Test and total 62,222 freelancers qualified it. Please Try to review each questions and answers properly. Take your time. Maybe you can have top 1o% position in Upwork Search Engine Optimization Test. search engine optimization test answers 2016 for beginners search engine optimization test answers 2016 tutorial for beginners in hindi, search engine optimization test answers 2016 tutorial, search engine optimization test answers 2016 example, search engine optimization test answers 2016 in hindi, search engine optimization test answers 2016 tips, search engine optimization test answers 2016 bangla, search engine optimization test answers 2016 bangla tutorial, search engine optimization test answers 2016 basics, search engine optimization test answers 2016 for beginners, best search engine optimization test answers 2016, search engine optimization seo test answers 2016, search engine optimization 2016, search engine optimization 2015 log into http://tiffinperiod.com

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SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch

As always, SMX was chock full of new ideas and actionable content. One of the struggles that many media teams face is the disconnect between the digital strategies that one team owns versus the strategies being implemented by teams that are responsible for other digital media types. This particular session brought together leaders in paid search and paid social to provide insight into: Proven ways to bridge the knowledge gap between teams. Building a cohesive strategy. Working in tandem to deliver results. Maggie Malek, Head of PR & Social at MMI Agency Malek kicked off the session noting that ad blockers are on the rise and that the key to getting around ad blockers is to put people before efficiency. In other words, putting in the time to create useful content pays off. In order to do that, Malek emphasized that search and social teams need to work together. To truly maximize combined efforts, it’s important to understand the role of search and Search Engine Land Source

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What the heck is going on with Google Keyword Planner?

First there were the error notices that users have to have an active campaign, not just an AdWords account to access Keyword Planner. Then came combined search volumes for close variants. A Google spokesperson has confirmed with Search Engine Land that users do not have to have an active campaign to use Keyword Planner. On social media, Google told users that the error was the result of a technical issue that was being fixed. When Keyword Planner launched inside AdWords in 2013, replacing the open Keyword Tool, it got a cool reception. So there was alarm when some users got the error message telling them they’d also have to have an active AdWords campaign to use it. The error didn’t affect all accounts; still it got people speculating whether it just a glitch or Google backtracking. Either way, for now at least we can move on. So, to close variants and the resulting combined search volume results. Google isn’t commenting the move; we asked. Close variants grouping is not necessarily Search Engine Land Source

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Learn how to drive more conversions with “The Digital Marketer’s Guide to Call Attribution”

Thanks to smartphones and click-to-call, consumers are responding to digital marketing by calling businesses by the billions. This guide from DialogTech will explain why call conversions have become so important to the success of digital marketing and introduce you to call attribution software – what it is, how it works, and its benefits for digital marketers. It also provides a self-assessment and tips on how to select the right call attribution platform for your business. Visit Digital Marketing Depot to download “The Digital Marketer’s Guide to Call Attribution.” The post Learn how to drive more conversions with “The Digital Marketer’s Guide to Call Attribution” appeared first on Search Engine Land. Search Engine Land Source

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Design a Creative Portfolio Web Design Layout In Photoshop

Design a Creative Portfolio Web Design Layout In Photoshop Just sharing. In this tutorial I’ll be using Photoshop CS6 to design portfolio page creative and interesting. Enjoy and thanks for watching! Follow At : Facebook : http://on.fb.me/1XLybYV Twitter : http://bit.ly/1RlY5Qn Web : http://bit.ly/1OxA0Uf Photo Credits : Empire State building by Alexandre André Coworkers by Alper Çuğun Music Credit : How it Begins oleh Kevin MacLeod berlisensi Creative Commons Attribution (http://ift.tt/1bFo3O7) Sumber: http://ift.tt/1fXxjyy? isrc=USUAN1100200 Artis: http://incompetech.com/ Photoshop Tutorial Web Design : http://bit.ly/1kW3N0p

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5 more super-common SEO mistakes content marketers make

When you aren’t marrying your SEO efforts with your content marketing, you aren’t going to get the best results. As an optimization geek, I’m all about getting the most bang for my buck (and effort). Because of this, it pains me to see other content marketers making these simple and easy-to-fix mistakes in their campaigns. Last month, I looked at five common SEO mistakes that content marketers make. Today, in part two, I explore five more costly SEO mistakes to avoid so that you can take your content marketing farther than ever before. 1. No systematic outreach In a perfect world, great content would spontaneously yield loads of great backlinks. In the real world, however, you need to promote your content to the right audience. The best way for people to see great content is to generate buzz about it. In part one, we discussed utilizing a power user to start the viral spread to get your content noticed by the linkerati. Another Search Engine Land Source

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The definitive SEO audit part 2 of 3: Content and on-site

Disclaimer: Every situation is unique. This outline of the elements of a content and onsite SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or other serious issues, this list is not exhaustive and will not cover all the areas you will need to research or methods to employ. Last month, I started my three-part series on conducting an SEO audit on your website. The purpose of auditing your site regularly is to ensure that you’re not only protecting yourself against penalties or technical oversights, but that you’re taking full advantage of the content you’re providing (from an organic SEO standpoint in this context) and that you’re “forcing” yourself to keep updated on shifts in users and terms as well as changes in the overall algorithms. As mentioned, this audit is divided into three parts of which this is part two. Part three will be available in four Search Engine Land Source

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Shopping campaigns: Play like every day is a holiday

Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play Like Every Day Is A Holiday” panel at SMX Advanced featured tips and advice from three PPC veterans: Ann Stanley, Todd Bowman, and Mona Elesseily. Ann Stanley: Shopping ads, buy buttons, social commerce & remarketing Shopping ads and buy buttons are everywhere. Stanley explored those areas where ads are driven by product feeds, and clicks either lead to retailer websites or convert on host platforms. Her talk was full of data insights and provided a neat map divided into three conversion areas: Area #1: The search giants: David Bing vs. Goliath Google Thanks to Windows 10, Bing Shopping ads share is growing (21% US, 9% UK). With Google Shopping winning by volume, Bing nearly always shows lower CPCs. In terms of conversion and ROAS efficiency, results vary heavily by vertical. Bottom line: if you target the US or UK, give Bing Search Engine Land Source

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Content Curation and SEO (Search Engine Optimization)

Content Curation and SEO (Search Engine Optimization) Does content curation help in SEO? check out theme mentioned: http://ift.tt/1essRk1 Will curation send the right signals to the search engines? Will curation help fill the gaps in your content marketing? We can say beyond a doubt that curating content helps in your SEO efforts. The key reasons for this is it helps you build more authority. It shows that your site is more relevant to your market, it also creates a living and breathing site. The key with getting curation to work for you though is consistency. Being consistent is the key.

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7 types of keywords to boost your SEO strategy

Keywords are essential to every aspect of your SEO campaign, from on-site placement and usage to link prospecting and acquisition. Knowing which terms to target and how to target them can either produce great results or end in a huge flop. Defining and categorizing your keywords will help in your link outreach and community building online, both of which are essential in order to drive relevant traffic to your site. While there are a number of schools of thought when it comes to the types of keywords we should use, I want to walk you through the seven types we use at my company and how we use them in all areas of our SEO strategy. 1. Market-defining keywords Market-defining keywords are terms and phrases your target audience uses when talking about your business or industry. These phrases are usually very broad and generic, so they are often much harder to rank for than others; nonetheless, they are still extremely important. These terms are critical in your on-page optimization. Following SEO Search Engine Land Source

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How “Do It With Me” marketing services can help SMBs access the latest marketing practices

Small and medium-sized businesses (SMBs) are the new frontier for digital services. The enterprise is armed with excellent digital marketing tools that need to be right-sized to SMB needs and budgets before a small business will enjoy the same digital advantages. This BIA/Kelsey report, sponsored by Vendasta, introduces an emerging online services category which will eventually serve SMBs the same type of information technology large enterprises use. Visit Digital Marketing Depot to download Optimizing Local Marketing: SMB Marketing Needs “Do It With Me” Models.” The post How “Do It With Me” marketing services can help SMBs access the latest marketing practices appeared first on Search Engine Land. Search Engine Land Source

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SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation

Automation doesn’t devalue the work of marketers; it allows them to focus their time and efforts on more strategic aspects of paid search. In this SMX Advanced session, three industry experts — Steve Hammer, Amy Bishop and Caitlin Halpert — tackled SEM analytics and automation solutions that will help save time and improve account performance. Amy Bishop, director at Clix Marketing Bishop presented on looking at PPC through a marketing automation lens, based on understanding marketing funnels and evaluating the conversion path so you can spend your time and money more effectively. No one likes to be pushed — so it’s important to learn how to lead customers down the right path. Use lead scoring to identify your most valuable customer and the most impactful paths. Determine which criteria (actions and behaviors) are most important to your conversion path and assign them a value. Then, layer both actions and behaviors into your model to understand your higher-value customers and to build out your funnel Search Engine Land Source

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What’s the best attribution model For PPC?

Last-click attribution has been the default for digital marketers since the beginning of time. It’s easy, it’s tangible, it’s close to the finish line, and in general, it makes us PPC managers look great. And that’s the problem. Let’s face it — the last-click metrics we’ve been operating on for years have been greatly over-assigning credit to the last interaction. Think about it from a sporting perspective. We all love watching Usain Bolt close out a relay race by sprinting 30 miles per hour, but could he win the race if his team drops the baton? I personally love watching Jordan Speith drop putt after putt in every golf tournament that he plays in (maybe I’m the only one…), but does that matter if he hit his first two drives out of bounds? (In my golf world, that works just fine — but that’s a story for another day.) You get the point: Last-click is wrong. Unfortunately, first-click attribution is wrong as well. So Search Engine Land Source

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The right way to get dynamic with Google AdWords

To be honest, AdWords hasn’t changed much since its launch in 2000. And that’s coming from someone who spends all their time either advertising, testing, reading, or writing about all things PPC and SEM. Sure, AdWords has added a ton of capabilities over the years — from Gmail Ads late last year to extended display networks, ad extensions and reporting — but they hadn’t made all these options easier to use or more efficient to set up. It all just took more time, more manual work and more stress — that is, until Google began launching its line of dynamic feature sets to AdWords in 2013. At first, like some of the other PPC pros here at Search Engine Land, I hated the initial versions of Google’s attempt to automate campaign creation. (For some, figuring out ways to avoid the new features may even have created more work!) Google’s line of dynamic features and ad sets is its way of helping with all the manual processes Search Engine Land Source

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Google clarifies Keyword Planner doesn’t require an active campaign

There has been a lot of confusion about an error some users have received when trying to access Google AdWords’ Keyword Planner — a popular keyword research tool used by search marketers working on either advertising and organic optimization.  The issue dates back at least a couple of weeks when Greg Gifford got a notice that “To use Keyword Planner, you need to have at least one active campaign.” really, @adwords and @google?? REALLY??? Do you have any idea how many organic SEO people you just screwed over? http://pic.twitter.com/w0qQ6aujvh — Greg Gifford (@GregGifford) June 16, 2016 Google had already made it harder for SEOs to access Keyword Planner a few years ago by requiring an AdWords account, but essentially saying only advertisers could have access caused an obvious stir. Google responded in the thread later that day that this was not true. @JoeBuzzard Not true, Joe! Setting up a campaign or ad group is not mandatory to use the keyword planner. -Jarett — Google AdWords (@adwords) Search Engine Land Source

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Music Marketing – Search Engine Optimization – SEO

Music Marketing – Search Engine Optimization – SEO http://ift.tt/16GD5kQ Music Marketing – Search Engine Optimization – SEO This is the single most importnat part of your online release of your music.

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SearchCap: Google My Business API, challenges faced by agencies & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bridging the gaps in the Google My Business API Jun 24, 2016 by Brian Smith Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed. Search in Pics: Google Father’s Day gift, Gary Illyes’s iPhone & Google Jedi Jun 24, 2016 by Barry Schwartz Here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Overcome 14 common challenges agencies and media companies face Jun 23, 2016 by Digital Marketing Depot Every agency and media company today faces a growing list of challenges that keep them from entering or sustaining success in the local digital space. Recent Search Engine Land Source

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Complete SEO Tutorials – Part 1 Introduction

Complete SEO Tutorials – Part 1 Introduction Learn Complete Search Engine Optimization (SEO) to drive organic traffic from Google, get this 90+ videos course for a few bucks: https://www.udemy.com/complete-seo-training-drive-traffic/?couponCode=2016 Also You can visit my website: http://ift.tt/1g5p5Wo for all of my tutorials related to SEO & web development.

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Curso Completo Web Design – Parte 01

Curso Completo Web Design – Parte 01 Adquira o Curso Completo Link da Loja Virtual: http://ift.tt/29556W0 Um excelente Curso de Web Design para você aprender a criar seus próprios sites e se tornar um Web Designer. º Módulo 01 – Conceitos de Web Design º Módulo 02 – Começando do Zero º Módulo 03 – Apertem o cinto º Módulo 04 – Layaoutando º Módulo 05 – Programando o Site º Módulo 06 – Conteúdo Complementar º Módulo 07 – Construindo Layouts º Módulo 08 – Web Design Responsivo Parte 01 º Módulo 09 – Web Design Responsivo Parte 02 º Módulo 10 – HTML,CSS,PHP,JQUERY. º O curso acompanha: º Softwares º Templates º Exercícios º Entre Outros

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Overcome 14 common challenges agencies and media companies face

Every agency and media company today faces a growing list of challenges that keep them from entering or sustaining success in the local digital space. Do any of these sound familiar? Client churn is high. Multiple tools and vendors are hard to manage. Marketing ROI is hard to measure. Clients have varying needs. Get this e-book to learn how to address these issues and more. Discover real solutions to help you overcome and achieve real ROI selling digital solutions. Visit Digital Marketing Depot to download your copy. The post Overcome 14 common challenges agencies and media companies face appeared first on Search Engine Land. Search Engine Land Source

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Search in Pics: Google Father’s Day gift, Gary Illyes’s iPhone & Google Jedi

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Gary Illyes iPhone: Source: SER Google dog: Source: Google+ Google Jedi Selfie: Source: Google+ Google Father’s Day gift to some employees: Source: Google+ A crane at the new spot for the Google Boulder office: Source: Twitter The post Search in Pics: Google Father’s Day gift, Gary Illyes’s iPhone & Google Jedi appeared first on Search Engine Land. Search Engine Land Source

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Bridging the gaps in the Google My Business API

Last month, Google released version 3.0 of its Google My Business API, which for those of us managing locations at scale felt like Christmas came early. Included in the update were a variety of new features, the most important of which were the addition of attributes for locations, the ability to indicate a preferred photo and the ability to match locations between Google Maps and Google My Business listings. While all of the changes are exceptionally useful (and although one shouldn’t complain about a gift), the fact remains that significant gaps still exist in the API for the needs of enterprise brands, especially when it comes to geocoding and the ability to pull traffic information from a given location. It’s likely Google will address these issues in future versions of the API, but until that day comes, here’s everything you need to know about the gaps that still exist, how to bridge them and what you should do to optimize your Search Engine Land Source

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Why retailers shouldn’t overreact to the voice search revolution

Alexander Supertramp / Shutterstock.com If recent accounts on the rise of voice search are anything to go by, the volume of long-tailed queries with more natural language and searches with a question is heading nowhere but up and to the right. This, the argument goes, should in turn impact our digital strategy as we strive to account for the inherent differences in typed search vs. voice search. Taking a look at the search queries triggering paid and organic results for retail brands using Google’s paid and organic reporting in AdWords, however, there hasn’t been much movement over the past couple of years for a few key query attributes that would indicate a major shift in search behavior. This makes the excitement surrounding voice search sound a lot more like those way-too-early “year of mobile” declarations than anything that needs to be rapidly addressed by all sites and brands. And while the research presented here is far from the be-all, end-all in Search Engine Land Source

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Fishing for B2B success: How to use AdWords to “land a big one”

I love to fish. Over the years, I’ve enjoyed many excellent fights and satisfying catches, but I’ve also spent days staring at my line without so much as a nibble in reward. On those days, it can be pretty tempting to give up and assume, “There are no fish in this river!” Of course, it’s harder to make that accusation stick when the guy 100 yards downstream seems to have fish after fish on the line. As much as I hate to admit it, the problem usually isn’t the fish — I’m usually fishing the wrong way. My experience with AdWords campaigns has been very similar. B2B companies I work with often insist that “there’s no money in AdWords.” I can’t really blame them for feeling this way. I mean, I recently audited a B2B company that had spent $150,000 on AdWords without a single sale to show for it. But the question is this: Is the problem AdWords, or are you simply using it the wrong way? If your experience with AdWords has been Search Engine Land Source

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Google uses RankBrain for every search, impacts rankings of “lots” of them

Google is now using its RankBrain machine learning system to process every query that the search engine handles, and the system is changing the rankings of lots of queries. The news emerged this week as part of Steven Levy’s Backchannel story about machine learning efforts at Google. From the story, in regards to RankBrain: Google is characteristically fuzzy on exactly how it improves search (something to do with the long tail? Better interpretation of ambiguous requests?) but Dean says that RankBrain is “involved in every query,” and affects the actual rankings “probably not in every query but in a lot of queries.” What’s more, it’s hugely effective. Of the hundreds of “signals” Google search uses when it calculates its rankings (a signal might be the user’s geographical location, or whether the headline on a page matches the text in the query), RankBrain is now rated as the third most useful. We’ve already heard before that RankBrain is considered the most useful search Search Engine Land Source

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What is Search Engine Optimization SEO (Tagalog Tutorial)

What is Search Engine Optimization SEO (Tagalog Tutorial) How To Improve Your Blog Or website Visit My Blog To learn More.. http://ift.tt/28Pv0fs P.S. Gusto mo bang kumita Online? Naghahanap ka ba ng magtuturo sa’yo kong paano Gamitin ang INternet ng Tama sa Online business. Click The Link Below! http://ift.tt/28OYxd7

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The Election: More searchers, more opportunities

In December 2015, Bing rolled out an Election 2016 experience, with data powered by Bing Predicts. You’ll know Bing Predicts as the crew that’s responsible for tearing it up at the Oscars, the NBA playoffs and the Scottish independence referendum (among others) with strikingly accurate predictions. While the Predicts experiences have never been intended as an opportunity for advertisers, the reality is that on average they result in a 50-percent increase in search traffic year over year for those related terms and a 20-percent lift in “likelihood to use” Bing against Google in perception surveys. As a marketer, I look at this as an opportunity. So I decided to dig into the Bing Elections 2016 experience to see what makes sense for advertisers who are looking for more volume. Here’s what I found out: 1. The Elections 2016 experience on Bing is incredibly engaging This means searchers are apt to spend more time on the search engine results page (SERP). Not just Search Engine Land Source

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Back to basics: Why you need to stop stressing over backlinks

Backlinks are important — there’s no argument on that fact. The emphasis that has been placed on backlinks in the past decade, however, has caused SEOs to hyper-focus on something that was never meant to be a marketing strategy. I cannot count the number of times I have had conversations with clients, trying to impress upon them how they hurt their digital marketing efforts by prioritizing followed backlinks over relevancy, value and innovation in their marketing strategies. In my experienced opinion (5+ years in the link business, 50+ clean-up efforts, 100-percent penalty removal success rate), the downward spiral of ineffectiveness begins the moment you start a marketing strategy conversation with, “What can we do to get followed backlinks?” When backlinks become the primary KPI of your campaign, you’ve effectively shifted focus away from your customer and to your bottom line. Your readers will notice this lack of sincerity, as will the influencers you try to engage with. The harder you work toward gaining followed links, Search Engine Land Source

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Google confirms ads coming to Local Pack

Yesterday, at the SMX Advanced Local Workshop, Google confirmed that ads are coming to the Local Pack. The timing and precise appearance/placement are to be determined. During the pre-conference Workshop, Google’s Global Product Lead for Local Ads, Ali Turhan, discussed some of the new AdWords features as they pertain to local. Among them, he showed a screen shot (below), which Joy Hawkins tweeted, but which is not officially authorized for distribution at this point. Here’s the crappy photo I took of the presentation showing the 3-pack with one ad. #SMX#http://SMXLocalpic.twitter.com/LwCnc2WHPl — Joy Hawkins (@JoyanneHawkins) June 21, 2016 The image (above) showed a smartphone featuring a local 3-pack. The top listing was an ad, followed by two organic listings. Turhan said that this had been shown at Google’s Performance Summit in San Francisco several weeks ago. However, the announcement had not been part of any of the keynotes. Turhan, who did an extensive Q&A with the audience, explained that Google was still testing, Search Engine Land Source

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YouTube SEO – How To Rank YouTube Videos [Top 3 Factors]

YouTube SEO – How To Rank YouTube Videos [Top 3 Factors] Learn how to Rank Videos and Use YouTube to Grow Your Business: http://ift.tt/1O0quJh One of the best ways to get more views on YouTube and grow your channel is to optimize your video. This is called Video SEO or YouTube SEO. Basically, you are getting your video to come up higher in the search results for popular keywords and topics. When this happens you start getting a lot more views because you are getting found by people looking for videos on certain topics. The best part is that this happens on a daily basis meaning you will be getting your videos seen every single day by new viewers over and over. The best place to start is to use the Google Keyword Planner Tool to get some research on popular topics. Once you do that, you will have a big list of videos to create. Then make sure you use it in the title of your video. You should also include it in your tags. You need to write a 200-400 word description using your keywords as well. But the most important 3 factors will be: 1) Using your keyword in your title which you can see here: 1:07 YouTube tells us they give more weight to what you use in your title and if you don’t use it it will be a pretty difficult to rank your videos. 2) Be sure you always build a channel of authority. This is the most important part of YouTube SEO! You can see it here: 2:14 YouTube and Google just want the best results coming up in their search engines and they know authority sites and channels give the best content. That is why they are authorities. So focus more time on building a channel of authority! 3) Creating the right video for the search term people are looking for, which you can see here: 5:48 This allows you to prove to Google and YouTube you are the best search result and they will give you more exposure. If you want to connect with us on social media you can do so here: http://ift.tt/22uXUaD http://ift.tt/1luBSgh https://twitter.com/SoldWithVideo http://ift.tt/VBIgxw Learn how to rank a video on YouTube: https://youtu.be/0b2JeUclcdQ

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Take this link and shove it

When I opened up my email this morning, the top five — yes, five — emails in my inbox were for sites wanting to sell me a guest post, a sponsored post or a text link. Now, everyone knows that I don’t have any problem with paid links, so why should I care? I care because these sites are a big risk, and I wouldn’t want a link on any of them. As link builders, there are definitely some days when we’re working hard but not getting any links. Clients get testy, wondering if we’re even working. Life would be so much easier if I’d just open these emails and make the deal right there, wouldn’t it? But then, you know what? I’d be answering for it later on. Getting good links isn’t easy. If it’s easy, it isn’t a good link! Of course, there are cases where that isn’t true — but for the most part, the more difficult it is to get a Search Engine Land Source

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Discover the link between SEO data and influencer marketing

Combining SEO with Influencer Marketing enables you to ensure you are identifying the right influencers, based on the keywords and content campaigns you are already optimizing for. This white paper from gShift includes: why influencer marketing should be in your mix the link between SEO data and influencers influencer analytics and reporting a getting started checklist Visit Digital Marketing Depot to download your copy. The post Discover the link between SEO data and influencer marketing appeared first on Search Engine Land. Search Engine Land Source

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Big changes to device bidding In AdWords: What could they mean for your accounts?

Anyone who runs PPC campaigns will be well aware that behavior varies across devices. Even if you don’t manage PPC accounts, you need only to think about yourself as a user (and what device you turn to for which actions) to appreciate the difference between mobile and desktop behavior. Acknowledging these differences and adjusting your strategy and bids for mobile devices is vital for campaign success, and Google has recently announced updates which could have a huge impact on your accounts if used effectively. Here we’ll look at exactly what those updates are and consider what they could mean long term. What’s changing? Before enhanced campaigns were released in 2013, it was possible to create separate campaigns for each device you wanted to target. However, multiple versions of each campaign complicated things, and as device usage proliferated, Google simplified the situation with enhanced campaigns. With just one campaign for all devices, you set your base bids for desktop and tablet together and then were able to apply Search Engine Land Source

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Father’s Day Google doodle follows in same footsteps as Mother’s Day doodle

This year’s Father’s Day Google doodle follows in the same artistic style used earlier this year for Google’s Mother’s Day doodle. There’s no commentary about artwork on Google’s Doodle blog, but it was most likely designed by doodler Olivia Huhn, the same person who created the Mother’s Day illustration. Google’s 2016 Mother’s Day Doodle Today’s doodle leads to a search for “Father’s Day” and includes a sharing icon to post on social pages or send via email. Search Engine Land wishes all dads a Happy Father’s Day! The post Father’s Day Google doodle follows in same footsteps as Mother’s Day doodle appeared first on Search Engine Land. Search Engine Land Source

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The voice search explosion and how it will change local search

Alexander Supertramp / Shutterstock.com Since I noted Timothy Tuttle of Mindmeld’s LSA16 comments about the sudden increase in the volume of voice search queries, I’ve noticed an increasing number of articles on the subject. If the attention being given voice search is an indication of its anticipated impact on the marketplace, then it’s going to be a big deal. The potential for voice search to become a major search medium is well illustrated by the number of slides Mary Meeker devotes to the topic in her annual Internet Trends report that was just released this month. Out of 213 slides, Mary included 23 slides on voice search. And while the numbers on voice search growth vary quite widely, they all agree on one trend: explosive growth. 2016 Internet Trends Report from Kleiner Perkins Caufield & Byers Explosive growth and the reason behind it At LSA 16, Tuttle shared that within one year (last year), the use of voice search went from a Search Engine Land Source

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Pixel-perfect icons for web design – tutorial | CharliMarieTV

Pixel-perfect icons for web design – tutorial | CharliMarieTV A tutorial for making your icons pixel perfect for using online, and why that’s important! Please remember to subscribe http://bit.ly/1aE5UOT This is a walkthrough for an essential part of my web design process: making the icons I’ve created sit perfectly on the pixel grid so that they appear sharp and look great when they’re used in the build. Design is all about the details and it’s important to pay attention to things like this! I hope you like seeing my process. Give this video a thumbs up if you do // LINKS Sketch 101 tutorial: https://youtu.be/BoYNYIp_cfY Download Sketch: http://ift.tt/1Ls7nHW The Noun Project: http://ift.tt/1Cby93x Geometric Coasters: https://youtu.be/ByFFOYPTSXU ———————————————– // ENJOY MY VIDEOS? My videos no longer have pre-roll ads because I think ads are annoying. That means you don’t have to sit through ads, and it also means I don’t earn anything from the content I put on YouTube. If you want to support me and my channel the best thing you can do is order something from my online store! I make t-shirts and printed products and you’re bound to find something you like Check it out at: http://ift.tt/1T7i9F5 ———————————————– // ABOUT ME Hello there! I’m Charli and I’m a web and graphic designer from New Zealand currently living in London and posting videos every Saturday about design, fashion/beauty and DIYs and vlogs every Tuesday here on CharliMarieTV. Please subscribe and say hi in the comments so we can be friends ———————————————– // MORE Blog: http://ift.tt/1ykd6eg Online apparel store: http://ift.tt/1xBlaUN Design portfolio: http://ift.tt/1UUlpbD Podcast: http://designlife.fm // SOCIAL Twitter: https://twitter.com/charliprangley Instagram: http://ift.tt/1PoUqkV Facebook: http://ift.tt/1ykd6uy Snapchat: charlimarietv My sister SmayJay’s channel: http://www.youtube.com/frangisamme ———————————————– // MUSIC Hackbeat by Kevin MacLeod is licensed under a Creative Commons Attribution licence (http://ift.tt/1bFo3O7) Source: http://ift.tt/1ielxkx Artist: http://incompetech.com/

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Search Engine Optimization in Adobe Muse | Adobe Creative Cloud

Search Engine Optimization in Adobe Muse | Adobe Creative Cloud A look at the many ways you can optimize your Adobe Muse sites to improve your search engine ranking. Subscribe: https://www.youtube.com/user/adobecreativecloud?sub_confirmation=1 LET’S CONNECT Facebook: http://ift.tt/YJ9EFS Twitter: http://twitter.com/creativecloud Instagram: http://ift.tt/1VQMxrX Adobe Creative Cloud gives you the world’s best creative apps so you can turn your brightest ideas into your greatest work across your desktop and mobile devices.

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SearchCap: Google time filters, local search reporting & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is removing the custom date range search filter for mobile usersJun 17, 2016 by Barry Schwartz Mobile searchers on Google will no longer be able to use the custom date range search filter. To access that feature, they need to go to the desktop version of Google. 3 digital marketing opportunities for franchisesJun 17, 2016 by Jason Decker Columnist Jason Decker explores often-neglected tactics that can give you an edge in a local market. What your boss actually wants from your local search reportsJun 17, 2016 by Lydia Jorden Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how to develop a revenue-based report that will be sure to impress both your client and your boss. Search in Pics: SEO & Chromebook cookies, Beatmania IIDX & Search Engine Land Source

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Google AdWords testing click to SMS ad extension

Google AdWords is now testing a new ad extension, similar to call ad buttons, for sending SMS or text messages to the advertiser. Here is a screen shot showing the message icon in the AdWords ad unit: Clicking on the text messaging icon will allow you to text the company that is advertising on AdWords. When you click the icon, it opens your default messaging app. It prefills the text message with the advertiser’s information. In this specific case, the auto-populated message reads “[Zipwhip] I’m interested to learn more about Zipwhip.” Here is another screen shot of the ad unit, with a call and text button in the ad unit: We reached out to Google for more information and were given this statement: We’re always experimenting with new ways to connect our advertisers to customers but don’t have further details to share at this time. We received this information via an anonymous tip from a reader. The post Google AdWords testing click to SMS ad Search Engine Land Source

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Muse Jam: Search Engine Optimization

Muse Jam: Search Engine Optimization Join Principal Product Manager Dani Beaumont of the Adobe Muse team as she explores ways within the Muse application to build search engine optimized sites by way of metadata, keywords, H1 definitions, and sitemap generation. We’ll review “The Beginner’s Guide to SEO” from seomoz.com along with the Google Analytics dashboard. After the presentation we’ll open the floor to any questions you might with the application. Meeting Notes: http://ift.tt/1tuNs6A

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Search in Pics: SEO & Chromebook cookies, Beatmania IIDX & Google garden

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Chromebook birthday cookies: Source: Google+ I Love SEO cookie: Source: Twitter Google has a Beatmania IIDX: Source: Twitter Google’s artificial indoor garden: Source: Twitter The post Search in Pics: SEO & Chromebook cookies, Beatmania IIDX & Google garden appeared first on Search Engine Land. Search Engine Land Source

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What your boss actually wants from your local search reports

Local SEO is a critical part of an overall digital marketing strategy, but relaying its importance through weekly, monthly or bi-annual reports to your boss or clients is a challenge. People’s eyes tend to glaze over, especially if they’re looking at the same metrics every month. It’s easy to succumb to “Broken Record Syndrome” when local search reports cover the same territory month after month, and it can be difficult to find and integrate something new and valuable. But these reports are critical for justifying the budget to continue and strengthen local search campaigns. Optimizing local listings, updating photos, building links and employing other tactics to strengthen a brand’s position in the local landscape take time — and time takes money. Avoiding “Broken Record Syndrome” Instead of being a broken record and discussing local keyword position performance and reviewing fluctuations, find new metrics to track over time that support funding your local search campaigns. I’ll provide some examples below. Or, on the flip side, Search Engine Land Source

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3 digital marketing opportunities for franchises

Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content, well-optimized meta tags and a strong backlink profile are always important. For multi-location franchises, add the complications of Name, Address and Phone Number (NAP) accuracy, maintenance and distribution of local business listings, proactive management of Google My Business data and citation development, and you have a real challenge, especially for large franchises in competitive markets. This article addresses three significant opportunities that are often overlooked by digital franchise marketers. 1. Proactively manage local business listing data Possibly the biggest challenge in local search is keeping your local business data accurate and consistent across the web. With Google and various directories frequently making automatic updates, proactive review and management are a must. To do so, franchise marketers must start with an accurate list or database of NAP, hours of operation and other critical business data for every location. In the United States, there are four major data aggregators Search Engine Land Source

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Google search analytics report adds the ability to compare queries

Google has quietly added a new option within the Search Analytics report, within the Google Search Console, to compare one query against the next. This feature was first spotted by @Jonny_J_. The purpose of the “Compare queries” filter is to compare one query against another. You can currently only compare two queries. Here is what that report looks like when you do the comparison: You can access this feature by logging into your Google Search Console account and clicking on Search Analytics. Then click on the Queries section and select “Compare queries.” Then this pops up, and you can enter your search phrases: The post Google search analytics report adds the ability to compare queries appeared first on Search Engine Land. Search Engine Land Source

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The role of technical SEO is “makeup?” Really?

I was appalled by the main message of Clayburn Griffin‘s column the other day, “The role technical SEO should play: It’s makeup,” and I made my feelings towards the post pretty clear on Twitter. Many others shared my sentiments. So when Search Engine Land’s Executive Features Editor, Pamela Parker, reached out to see if I wanted to write a reaction piece to express some of those views, I was happy to oblige. The purpose of this post is to provide a counterpoint, and I will attempt to (re)position technical SEO as I see it. This necessarily means I will need to point out what I perceive to be some misconceptions in the original post… Misconception #1: Technical SEO is superficial The main issue I took with Griffin’s piece is that the analogy he used — “technical SEO as makeup” — is totally off the mark. Technical SEO is a fundamental requirement for websites of any size to rank in organic search, so to describe it as superficial is simply inadequate. You can Search Engine Land Source

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Brief change suggests local SEO ranking factors are different for branded queries

I had a unique experience a couple months ago that confirmed that Google weights local ranking factors differently for branded search terms than they do for non-branded ones. Before I explain what happened, I need to first clarify that there are currently two different kinds of local 3-packs (branded vs. non-branded), and my conclusion is that the ranking factors for these are not the same. Branded vs. non-branded 3-pack The branded 3-pack is generally what you get when you search things like “sears dallas” or “starbucks seattle” or “state farm chicago.” (However, I frequently see Google showing branded 3-packs for non-branded queries. I’ve always concluded this means that Google somehow “thinks” the query is a branded search when it’s really not.) You’ll get a non-branded 3-pack when you search generic categories like “shopping mall chicago” or “auto insurance baltimore.” What’s different? There are some notable differences between the branded and non-branded 3-packs, which are as follows: The branded 3-pack has an ABC labeling on it; the non-branded Search Engine Land Source

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Color Psychology In Web Design

Color Psychology In Web Design Did you know that people make up their minds within 90 seconds of their initial interactions with websites or products? You probably never realized how vital your company’s color palette is. But how do you know which colors are the right ones for your company? Finding the right colors for your brand is not hard. Ask yourself what does your brand represent? What emotions or feelings do you associate with your brand? Now associate these feelings with their proper color. Read more at: http://ift.tt/1MUrGAk For further information on creating and implementing a plan for your small business website, please contact us at http://ift.tt/1UvWuZu. We have all the tools and knowledge you need to make your website a success!

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Yoast SEO Tutorial 2016 – How to Use Yoast SEO Plugin

Yoast SEO Tutorial 2016 – How to Use Yoast SEO Plugin Latest Premium WordPress SEO course by RankYa http://ift.tt/1OrDNrk SEO Yoast SEO Tutorial 2016 https://youtu.be/DalyAZ2L560 How to Use Yoast SEO Plugin video shows basics for using Yoast SEO Plugin for search engine optimization. To download the sample codes to insert into functions.php visit: http://ift.tt/1ZH16i5 and look for “Sample Codes for WordPress functions.php” (under WordPress Heading) You can download this plugin here: http://ift.tt/1Ki5qu2 WordPress plugin directory also has other SEO Plugins which you may like to check out: http://ift.tt/1nfsDJ3 To learn more about how to optimize your WordPress Site search RankYa videos on YouTube: https://www.youtube.com/user/rankyaseoservices/search?query=wordpress Thank you for learning with me

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Undying SEO Principles REVIEWED

In December of 2014, I shot a video about the Undying Principles of SEO.  The main idea was that, despite many statements to the contrary, the fundamentals of SEO have not really changed that much over the years and will continue to be the same for years to come. Were my predictions correct? Watch the […] Dallas SEO Geek source article

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SearchCap: Apple Maps, AdWords spend & SEO trends

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Maps becomes a platform with new extensions for third-party appsJun 13, 2016 by Greg Sterling The move parallels Apple’s decision to open up Siri and Messages to developers. Here’s my exclusive look into SMX Advanced, only 1 week awayJun 14, 2016 by Chris Sherman Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 22-23. Here’s a preview of what to expect – while All Access Passes are currently SOLD OUT, you can still add yourself to the wait list and get notified once a ticket becomes available. […] 7 e-commerce SEO trends we’re seeing in 2016Jun 14, 2016 by Jayson DeMers For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition. Here’s Search Engine Land Source

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How to quickly find and export all subdomains indexed by Google

An SEO audit is rarely limited to the www (or non-www) version of a website. When looking for potential duplicate content, it’s often important to know how many subdomains exist and, more importantly, how many of them are indexed by Google. The good old search operators An easy way to find indexed subdomains is to use search operators. Start with “site:” and the root domain. One by one, remove each subdomain (including: “www”) from the results with the “-inurl:” operator. When there are no more results for Google to return, your query with the search operators should include all subdomains indexed. However, this technique has its limits. It’s unlikely that the site you’re auditing has as many subdomains as wordpress.com, but you may come across a site with several dozen subdomains. This can potentially cause the following issues: The process can be long, especially if it needs to be done for several domains. You might get Google “captchas” along the way. The size of queries is limited (around 30 keywords). Search Engine Land Source

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Common misconceptions when measuring SEO content performance

Ranking signal studies and anecdotal feedback point toward the growing importance of user signals in search results. Historically, the link graph has been the primary mechanism for Google and other search engines to determine what content is best and most worthy of returning to users. However, the link graph does heavily favor desktop experiences, as a lot fewer people link to mobile sites. With more people browsing on mobile devices and quality mobile listings growing in importance, Google has to reduce its dependency on the link graph. If the mobile webpage is not as strong as the desktop version it is linked to, clearly, the link-based method of assessing quality is not strong enough. The application of machine learning to ranking signals will accelerate progress, so it is only logical that user signals will be weighted more heavily as time goes on. The message to marketers, therefore, is clear: Improve your user experience, and reap the rewards of improved positioning and Search Engine Land Source

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Using The Google Adwords Keyword Tool For Search Engine Optimization

Using The Google Adwords Keyword Tool For Search Engine Optimization With the Google Adwords Keyword Tool, people in the health and wellness niche – yoga studios, pilates, gyms, CrossFit boxes, martial arts instructors and more – can elevate their visibility on search engine return pages. Watch and learn how to identify the right keywords, how to assess their value, and get a strong idea of how they can add to strength of your site and its ability to attract readers.

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SearchCap: Apple news, successful PPC managers & technical SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple brings Siri to Mac, new exposure for non-Google search engines Jun 13, 2016 by Danny Sullivan Soon, you will finally be able to search the web from your Mac desktop — and Google won’t be a default provider. SocialPro is one week away — Register today! Jun 13, 2016 by Chris Sherman Marketing Land’s SocialPro, the only conference focused on sharing real, proven social media marketing tactics from working professionals. 12 things successful PPC managers do in the morning Jun 13, 2016 by Pauline Jakober How can you ensure success for your PPC campaigns? Columnist Pauline Jakober believes it’s all about learning good habits and describes her agency’s daily morning routine. The role technical SEO should play: It’s makeup Jun 13, 2016 by Clayburn Griffin Columnist Clayburn Griffin argues that while technical SEO can make your site more attractive to search engines, it can only Search Engine Land Source

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Apple Maps becomes a platform with new extensions for third-party apps

Apple is opening up Apple Maps to third-party developers with new “extensions.” This is parallel to announcements made during today’s WWDC keynote for Messages and Siri . In addition to a forthcoming “beautiful redesign,” developers can integrate their apps directly into Maps: Now open to developers with new extensions, apps like OpenTable can integrate bookings right into Maps, and services like Uber and Lyft can make it easier for users to book a ride, without ever leaving the Maps app. Maps is even smarter with new intelligence that proactively delivers directions to where you most likely want to go next, based on your routine or appointments on your calendar. Once a route is planned, Maps can search along the route for gas stations, restaurants, coffee shops and more and provides an estimate of how the stop impacts the length of your trip. Apple’s Eddy Cue suggested a scenario where a user can search for and book a restaurant, call a ride Search Engine Land Source

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The importance of micro-moments: The mobile customer journey

According to eMarketer, global mobile ad spend is expected to double from $100 billion in 2016 to nearly $200 billion in 2019 — accounting for over 70 percent of digital ad spend worldwide. This explosion in mobile ad spend mirrors the rapid growth of mobile, which has changed the game for advertisers and consumers alike. Mobile is now not just about the device; it’s a lifestyle. People are mobile, not just their devices. Customers are making decisions based on mobile content that serves the right purpose at the right moment. Content, therefore, needs to address user intent and be accessible everywhere — across multiple device types, multiple platforms and multiple channels. Mobile micro-moments More Google searches now take place on mobile devices than on desktop computers worldwide. Because of this massive shift in consumer behavior, marketers have had to recalibrate their mobile strategies. The key to mobile success lies in understanding this behavioral shift. Mobile has surpassed desktop in terms of searches performed, but it has not replaced desktop. As comScore’s “2015 U.S. Digital Future Search Engine Land Source

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2 strategic opportunities for local service area businesses

“There’s no way to request or pay for a better local ranking on Google. We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone.” The above is taken from a Google support page. However, as the following two techniques will highlight, a smart marketing strategy can improve local rankings and increase website leads. Strategy 1: Breakout brands Are you a taxidermist who is also a mortician? How about a real estate agent who also sells insurance? Whether you offer multiple services because you’re in a small town or because you can never say no to a customer, this online branding strategy might be for you. Unfortunately, since the Pigeon Update, Google has rewarded businesses with a niche focus and in close proximity to a city/neighborhood. As a result, spam appears to have increased, and exact match domains (EMDs) have become more visible. This has led to more Search Engine Land Source

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The role technical SEO should play: It’s makeup

Being attractive is a nice advantage. People are more inclined to like you if you’re attractive. And makeup can make anyone look better. It can touch up blemishes and smooth out your skin. It can outline your eyes and make them stand out. While using makeup right can make you more attractive, applying more makeup doesn’t always make you more attractive. At some point, you’re done. You’re made up. More makeup would be futile. Technical SEO is makeup. You can use it to make your site more attractive to search engines, but at some point there’s nothing more to be done. You have to move on to less superficial qualities to increase your website’s attractiveness. Yet for some reason, I’ve noticed an odd trend in our industry of assigning too much value to technical SEO. “Technical SEO is quite literally the least you can do.” That was one of the kinder statements I made in a recent LinkedIn Pulse article. My Search Engine Land Source

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12 things successful PPC managers do in the morning

There are lots of articles out there on what successful people do in the mornings (like this one), and you might have a specific set of things you like to do when you first clock in for the day in order to stay organized. For PPC agencies and high-level in-house PPC managers, brief morning check-ins with your team can be essential to your clients’ or company’s PPC success. In this post, I’ll outline why I do this and what we’re looking for every morning to make sure we’re on top of our game. Disclaimer: If you’re a PPC manager at an agency where multiple teams report to you, and each team has an unusually large client load, or you’re in-house managing a massive account, you may have to modify these steps. Further, this practice will only work if each PPC professional on the team has a manageable workload and is committed to the process. Why have morning PPC check-ins? As a high-level Search Engine Land Source

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The Complete Guide to Search Engine Optimization (SEO) for Starters and Beginners

The Complete Guide to Search Engine Optimization (SEO) for Starters and Beginners The Complete Guide to Search Engine Optimization (SEO) for Starters and Beginners

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SEO Basics & Fundamentals – Everything About Search Engine Optimization 1/2

SEO Basics & Fundamentals – Everything About Search Engine Optimization 1/2 SEO Fundamentals – Everything About Search Engine Optimization Part 1/2 Learn search engine optimization techniques to increase your website’s visibility on search engines like Google and Bing and attract the right kind of traffic to the right pages on your site. Learn how to read a search engine results page and find your ranking, and see how rankings affect businesses large and small. Then discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build inbound links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. You’ll also learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach. Topics include: What is SEO? Understanding how search engines index content Researching keywords Using SEO tools Optimizing pages for keywords Optimizing code and site structure Building links to your content Optimizing nontext components of a webpage Analyzing content quality Defining your audience, topics, angle, and style Promoting your content via social media Measuring SEO effectiveness Setting up Google+ Local Optimizing ecommerce sites for search Configuring sites for mobile

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Top 5 Tips for New Web Designers | Web Design

Top 5 Tips for New Web Designers | Web Design Top 5 Tips for New Web Designers in 2016 Becoming a Web Designer isn’t just learning Web Design principles or learning HTML Code. Getting hired as a web designer means understanding how users think and how to meet the needs of a real business. Web Designers often have a tendency to prioritize the technical parts of a web design without thinking about how their work impacts the business. Believe me when I tell you that when you are hired a web designer, the client or employer is more concerned with their cash flow than how you feel about the look or the coding… do not let romanticism kill your web design career. If website design work functions great but is unattractive and can’t convince people to buy, it’s function and coding doesn’t matter, it failed to what was needed for your employer or client. You also shouldn’t be rushing to design a website in the computer without a plan and an understanding of what the web design needs to accomplish to satisfy your employer. SUPPORT THE CHANNEL VIA AMAZON SHOPPING http://ift.tt/1C2q7ZA AUDIO MUSIC & SOUND FX http://ift.tt/1me73EC JOIN CREATE AWESOME COMMUNITY NEWSLETTER http://goo.gl/EywY3S LISTEN TO THE PODCAST https://goo.gl/SEQmn8 GET A CREATE AWESOME SHIRT! http://goo.gl/lsr8uY SUBSCRIBE FOR MORE AWESOME https://youtube.com/subscription_center?add_user=robertoblake2 Checkout More Graphic Design Videos: http://goo.gl/1yqkNK More Tech Videos & Reviews: https://goo.gl/cDfoZY More About DSLR Video & Photography https://goo.gl/zTlg6M More Photoshop CC Tutorials: https://goo.gl/VhQeFN More Videos About YouTube https://goo.gl/F8a0uf More Small Biz and Marketing Videos: https://goo.gl/Fz1hyd More Vlogs and Q&A Videos https://goo.gl/6J5BJd MY YOUTUBE SETUP Nikon D3300 http://amzn.to/1vUnnca Audio Technica ATR2100 http://amzn.to/1ECRn18 Zoom H1 Recorder: http://amzn.to/1Qumh32 TakStar Shotgun Mic http://amzn.to/1waIDjp Zeikos Tripods 2X http://amzn.to/1IXJGEJ SP Lighting Kit http://amzn.to/1GftjSU Lexar HR2 Workflow Hub http://amzn.to/1ED3Xln Lexar SR2 SD Card Reader 4X http://amzn.to/1Gvj0hi Lexar Memory Cards 32GB 5X http://amzn.to/1ED4x2o Transcend Memory Cards 32GB 8X http://amzn.to/1Gvj8NQ Seagate Desktop Backup http://amzn.to/1desv86 Editing Software Adobe Premiere Pro CC RECOMMENDED WEB HOSTING PROVIDER Blue Host http://goo.gl/or3zpx RECOMMENDED EMAIL MARKETING via MAILCHIMP http://ift.tt/1TDlAmU CONNECT WITH ME ONLINE http://robertoblake.com http://twitter.com/robertoblake http://ift.tt/16Dndju http://ift.tt/1W9ALHl http://ift.tt/1C2q7ZE Disclaimers: all opinions are my own, sponsors are acknowledge. Affiliates are: Amazon, BHPhotoVideo, MyFonts, 1and1, Bluehost and Lumoid.

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Infographic: The ultimate guide to SEO-friendly URLs

When it comes to URL structure and SEO, there can be a lot of confusion and debate. To help, Brian Dean, Founder of Backlinko and I, CEO of Ignite Visibility, compiled tips drawn from commonly shared wisdom and accepted advice. From URL length to keyword usage to canonical issues to folders to status codes, it’s all listed in this infographic. We hope you enjoy this resource. Get the infographic! Want the infographic for yourself? You can use this embed code: The ultimate guide to SEO-friendly URLs – An infographic by the team at Search Engine Land You can also copy the image from here for your own server. You’re free to repost, as long as you link back to the original here in some way. The post Infographic: The ultimate guide to SEO-friendly URLs appeared first on Search Engine Land. Search Engine Land Source

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Google: Autocomplete does not favor any candidate or cause

Google has denied claims surfacing today that the company manipulated its autocomplete search suggestions in favor of Democratic presidential candidate, Hillary Clinton. Google’s communications team issued this statement today: “Google Autocomplete does not favor any candidate or cause. Claims to the contrary simply misunderstand how Autocomplete works. Our Autocomplete algorithm will not show a predicted query that is offensive or disparaging when displayed in conjunction with a person’s name. More generally, our autocomplete predictions are produced based on a number of factors including the popularity of search terms.” The company later posted about the issue on its blog. This is in response to a video from SourceFed that claims Google has altered the autocomplete suggestions to make Hillary Clinton look better. The Google statement comes about an hour after Matt Cutts, the former head of search spam at Google who is currently still on leave from the company, posted a series of nine tweets calling the video’s claims false. Here are those tweets: 1/ Search Engine Land Source

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SearchCap: Google & Hillary Clinton, SEO URLs & AdWords explained

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Autocomplete does not favor any candidate or causeJun 10, 2016 by Barry Schwartz Google public relations and Matt Cutts come out to call the allegations that Google altered their search suggestions in favor of Hillary Clinton false. Infographic: The ultimate guide to SEO-friendly URLsJun 10, 2016 by John E Lincoln Having an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over the competition. To explain the basics, contributors John Lincoln and Brian Dean have put together this helpful infographic. The big picture guide to local SEO: ranking in 2016 & beyondJun 10, 2016 by Marcus Miller Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition. How to prepare for AdWords’ expanded text Search Engine Land Source

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Mobile SEO, Learn Mobile Search Engine Optimization Now

Mobile SEO, Learn Mobile Search Engine Optimization Now Mobile SEO has come a long way. Today, it is surpassing desktop as the most important device category for online marketing and search engine optimization, in most cases. John Lincoln, CEO of Ignite Visibility, teaches you the 3 ways to optimize a mobile website, how to deal with mobile applications, shows the different types of content that can rank in mobile, discusses mobile tools and even goes over all of the latest mobile updates from Google I/O. Watch the video now to learn more about mobile search engine optimization. Quick Links for Mobile SEO Mobile SEO Checklist: http://ift.tt/28qvBxZ Mobile SEO Basics: http://ift.tt/22YPuIq

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Android launcher and search engine Evie “reimagines” the mobile homescreen

Evie CEO and former Amazon engineer David Zhao insists that his company isn’t trying to replace or compete directly with Google. What Zhao and his team say is that they want to re-imagine the Android homescreen. As a practical matter this means overcoming the current fragmentation in the mobile ecosystem between apps and the mobile web and among apps. The company wants to speed content discovery and task completion (i.e., reservations, tickets), whether on the mobile web or in apps. In some ways Evie tries to emulate Apple Spotlight Search as an app launching tool for Android. Zhao explains the company’s philosohy in a blog post: We believe the core solution to this app proliferation and fragmentation problem lies in understanding the relationships between apps, services, and content on mobile. We want to provide people with a direct path to what they want, when and where they want it — without toggling between multiple apps. In development for about 18 months, Evie indexes Search Engine Land Source

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Search in Pics: SEO robots, Google fish tank & a koala

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A Google fish tank: Source: Twitter YouTube Kids furniture: Source: Google+ Google sticky buns in a jar: Source: Twitter SEO robot wars: Source: Twitter Google’s Gary Illyes with a Koala: Source: Twitter The post Search in Pics: SEO robots, Google fish tank & a koala appeared first on Search Engine Land. Search Engine Land Source

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How to prepare for AdWords’ expanded text ads and device-based bidding

By now, you’ve heard about all of the latest Google AdWords and Google Analytics updates announced at Google’s Performance Summit. The two main changes coming to AdWords include expanded text ads and the ability to bid by device. Many articles have been written about what these updates mean for advertisers, but today I want to focus on how you can prepare for these changes. Before I begin, I want to emphasize that the strategies outlined are theory-based, rather than tried-and-true methods. Similar to when Enhanced Campaigns rolled out, advertisers face a certain unknown. Based on what we know of AdWords and our experience, these strategies are logical, but we won’t know the true impact until all updates are fully rolled out. Expanded text ads With the move to double headlines and longer descriptions, the way text ads will need to be written has changed. In fact, every text ad in all campaigns will eventually need to be written utilizing the new format. Search Engine Land Source

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SearchCap: Bing News PubHub, AdWords features & ranking tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing News launches PubHub, a portal for news publishers to submit their sitesJun 7, 2016 by Barry Schwartz Bing News has launched their Bing News PubHub, a place to submit your site to Bing News for inclusion. 5 contemporary strategies that help improve your rankingsJun 8, 2016 by Pratik Dholakiya The rules of the SEO game have changed over the years, but columnist Pratik Dholakiya has some solid strategies for increasing search visibility and authority that you can safely use in 2016. 10 ways to get ready for the new AdWordsJun 8, 2016 by Frederick Vallaeys Columnist Frederick Vallaeys explores the potential impact of some new AdWords features announced at the Google Performance Summit in May 2016 and discusses how to prepare for these changes. Two tried and true methods to make social media impact SEOJun 8, 2016 by Dan Bagby While Search Engine Land Source

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Apple gets into the SEM business with paid-search for app developers

Apple is getting into the paid-search business. At next week’s WWDC, according to a report in The Verge, the company will unveil paid-search ads for the App Store. It’s also going to introduce a new app-subscription revenue sharing model. The App Store SEM possibility was first raised in a Bloomberg report in April. The actual product launch will come in the fall, but developers are being invited to join the beta today. According to copy on the Apple site: Search Ads is an efficient and easy way for you to promote your app within the U.S. App Store search results, helping people discover or reengage with your app at the very moment they are searching for apps like yours. Designed to give users a safe search experience, Search Ads sets a new standard for delivering relevant ads while respecting user privacy. Paid search ads could certainly help solve the app-discovery problem for iOS developers. There’s no information so far on Search Engine Land Source

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Phoebe Snetsinger Google doodle marks 85th birthday of famous bird watcher

Today’s Google doodle honors the renown birder Phoebe Snetsinger. The colorful, animated image includes Snetsigner with her binoculars, and five of her most notable finds: the blackburnian warbler, red-shouldered vanga, village weaverbird, eastern bluebird, and red-capped manakin. According to the Google Doodle Blog, Snetsinger traveled around the world to witness a number of obscure birds. She saw a total of 8,393 bird species – the highest count of any other birder in the world at that time. Sometimes it takes dire circumstances to compel us toward action. Phoebe Snetsinger, who would have been 85 years old today, became the world’s most prolific bird-watcher — a feat she achieved by surmounting tremendous odds.Google Doodle Blog Designed by animator Juliana Chen, the doodle leads to a search for “Phoebe Snetsinger” and includes a sharing icon to share on social pages. Google says Snetsinger didn’t come to birding until 1981 after she had been diagnosed with cancer. The post Phoebe Snetsinger Google doodle Search Engine Land Source

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Organic Search Engine Optimization Tips

Organic Search Engine Optimization Tips ​LINK – http://ift.tt/1XFvmfs Hello once again and welcome to our latest video tutorial on organic search engine optimization tips. When I first started out online I had a real headache when it came to attracting visitors to my site. I thought my blog was decent enough ( although looking back…it probably wasn’t! ) but the few visitors I got there seemed to jump off the page as soon as they arrived! You notice I said ‘few visitors’ in that last statement – well this was the real problem. I had no real concept on search engine optimization…so I decided to go out and educate myself a bit on the subject. So I did – I managed to fill myself with an avalanche of misinformation and I ended up with nothing more than a headache. You see – SEO isn’t actually that difficult! There are thousands of marketers out there who would have you think there’s a mountain of techniques to get your head around…but there’s not! Search engines ( Google in particular ) don’t want to see your SEO efforts blatantly put in front of them – they only look for slight indicators! So in this relatively short video tutorial we will be showing you the SEO factors you should be concentrating on. Don’t worry, there’s only 5 of them and they are all newbie friendly. Don’t believe the hype guys – anyone can get to grips with search engine optimization and succeed.

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Bing Ads to support Expanded Text Ads: Shows new ads creator UI

Bing is embracing Expanded Text Ads, the longer text ad format that Google is currently testing and plans to roll out in the coming months. On its quarterly API call, Bing Ads program managers announced Tuesday that it will be supporting ETAs, which means advertisers that advertise on both Bing and Google won’t have to straddle the new and old world of text ads for long. Instead of a 25- to 71-character format on Bing, ads will expand to a 60- to 80-character format with two 30-character headlines and 80 characters for ad text. The Path (aka display URL) has options to include two descriptive words in a sub-directory-like format after the domain. Here’s a look at what the ad creation interface will look like with ETAs in Bing Ads. Bing Ads says it is working with tool providers and API partners to ensure they will be ready to fully support ETAs by the end of the summer. The Bing Ads web UI and Search Engine Land Source

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SearchCap: Bing Ads upgrades, Google & Yahoo testing & SEMPO board

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads to support Expanded Text Ads: Shows new ads creator UIJun 7, 2016 by Ginny Marvin Advertisers will be able to run AdWords’ new longer text ad format on Bing, too. Bing Ads now accepting signups for Shared Budgets pilotJun 7, 2016 by Ginny Marvin Automatically redistribute budget across multiple campaigns. Link building outreach: preparation meets persuasionJun 7, 2016 by Andrew Dennis Obtaining valuable, future-proof backlinks requires human interaction — and that means being prepared to offer something of value. Columnist Andrew Dennis shares his advice for putting together a successful link building outreach campaign. How to audit canonicalization and ensure it helps, rather than hinders, your rankingsJun 7, 2016 by Brian Harnish Columnist Brian Harnish discusses in detail canonicalization issues that may not normally be covered in an SEO audit — and how to effectively address them. Google tests gray background Search Engine Land Source

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Bing News PubHub, a portal for news publishers to submit their sites for consideration

Bing announced a new portal named Bing News PubHub at pubhub.bing.com. At the Bing News PubHub, publishers can submit their news sites to Bing for consideration of inclusion in Bing News, which is syndicated in front of Windows 10 users through Cortana and in front of Outlook users through Outlook News Connector, in the Bing mobile apps on iOS and Android and other places. To get your site included, first you need to ensure your site follows and complies with the Bing Webmaster Guidelines. Then you need to verify your site in Bing Webmaster Tools. Bing says they will judge your news site based on the following criteria: Newsworthiness: Report on timely events and topics that are interesting to users. Content that doesn’t focus on reporting, such as how-to articles, job postings, advice columns or product promotions, is not considered newsworthy. Similarly, content that consists strictly of information without including original reporting or analysis, such as stock data and weather forecasts, Search Engine Land Source

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SearchCap: Google on Crooked Hillary, AdWords with Salesforce & Google mobile tests

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says it’s not deliberately filtering “Crooked Hillary” suggested search to favor ClintonJun 4, 2016 by Danny Sullivan Google offers an autocomplete suggestion of “Lying Ted” for “lying” but fails to do something similar for Clinton, raising questions. Google launches AdWords conversion data import solution for SalesforceJun 6, 2016 by Ginny Marvin Solution natively automates conversion data syncing between AdWords and Salesforce, a task currently handled by several Salesforce app partners. Google tests new look for “people also search for” featureJun 6, 2016 by Barry Schwartz Google has been caught testing a new interface again in the mobile search results. This one is around the “people also search for” search feature. Review improvement strategies for franchise and multi-location companiesJun 6, 2016 by Brian Patterson With local business reviews influencing click-throughs from search (and possibly even local rankings themselves), columnist Brian Patterson notes Search Engine Land Source

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SEMPO announces its newly elected Board of Directors & Officers

SEMPO has announced its newly elected Board of Directors and officers for 2016 through 2018. Mike Grehan, CMO at the digital marketing agency Acronym, was re-elected as Chairman, and Mike Gullaskin, who serves as iProspect’s COO, was named President. “Congratulations to the new SEMPO Directors,” said Grehan in the release announcing the search marketing association’s new board members. “Thanks to the outgoing Directors for their service and contributions, and to my fellow Board members for their expression of confidence in re-electing me Chairman.” According to SEMPO’s list of officers, Grehan will also serve as the organization’s VP of programming. Here is the full list of SEMPO’s Officers and its newly elected Board of Directors: SEMPO Officers: Chairman: Mike Grehan President: Mike Gullaksen Secretary/Treasurer: Mike Corak Sponsorship VP: Christie Reed Membership VP Mike Bonfils Programs VP: Mike Grehan Research VP: Mark Engelsman Education VP: Chris Boggs SEMPO Cities VP: Krista LaRivière SEMPO Board of Directors: Chris Boggs, CEO/Founder, Web Traffic Advisors, LLC Michael Bonfils, International Managing Director, SEM International Mike Corak, VP/GM, DAC Group Marc Engelsman, Director, Search Engine Land Source

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Is your SEO data steering you wrong?

With the rise of SEO platforms and enterprise-level technology, we are drowning in a sea of SEO data, with a lot of information right at our fingertips. But are we really getting a true and accurate picture of our SEO performance? As marketers, we pore over data all the time — but in order to glean meaningful insights, we need to make sure our data collection tools are set up properly and managed correctly for accuracy. Here is how to do it. Attribution Attribution has been one of online marketing’s biggest challenges. Who gets the credit for a conversion when there are so many different touch points along the path to purchase? Is last click the right way to look at things? How about first click? Some brands choose first click, while some agencies look at last click. Some even have complex attribution models which give partial credit to different touch points. We need to come to a mutual agreement with our clients on what attribution model we are Search Engine Land Source

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Graphic Design Tutorial: Web design, creative side

Graphic Design Tutorial: Web design, creative side This video talks about some creative choices you can make in keeping with web-design best practices. In this video I referenced http://www.thefwa.com Follow me on Twitter, https://twitter.com/ShawnCBarry Check out my other videos for more, at http://youtube.com/UltramanToronto http://ift.tt/1ogdhO7

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The Google Gamble – Google.com Search Engine Optimization SEO Book for Small Business

The Google Gamble – Google.com Search Engine Optimization SEO Book for Small Business The Google Gamble is a layman’s guidebook about Search Engine Optimization (SEO) for small business. It explains how Google.com search works, lays out Google secrets and helps you create a search engine optimization plan. This Google books explains SEO for beginners in 2014. It This Search Engine Optimization focuses on SEO for small business. FROM THE BACK COVER OF THE GOOGLE GAMBLE Does S.E.O. Scare you? Are you even sure what traffic is, or why it’s so important? You don’t need Computer Science degree to grow your business online and offline. What you need is smoking hot traffic. The Google Gamble shows you how. • Discover how Google works and what you need to do to constantly adapt • Find out multi-level strategies that bring new leads to your business • Learn how to find and hire legitimate SEO support while avoiding the charlatans With The Google Gamble you’re no longer gambling but making informed decisions. • What is traffic and how do I make it cold, warm, or smoking hot? • Does my website have awesome Google-ready content? • What are meta-tags and how can they help me? • What are backlinks and article marketing and how can they help or even hurt me? • Why is video is becoming more powerful than web copy? • What is Google Analytics, why is it important and how does it work? “I’ve seen CEOs hire so-called SEO experts who use bad technique then boom! Google finds out and you get slapped. Your traffic vanishes. Oops!” BOOKS ON AMAZON Tim has written a variety of books on clarity, strategy and mindset with a particular focus on technology and content. – The Google Gamble – http://ift.tt/1tiRlDN – The Entrepreneurial Handbook – http://ift.tt/1uDy3Qy – The Fast Book Handbook – http://ift.tt/1tiRlDR – Creativity and Innovation – http://ift.tt/1uDy1Z9 – The Awakener’s Handbook – http://ift.tt/1uDy3QA LET’S CONNECT – Free Monthly Newsletter – http://ift.tt/1tiRlU7 – Facebook – http://ift.tt/1tiRlU9 – Web – http://www.timlevy.net ABOUT TIM LEVY Tim Levy is an author, speaker, consultant and coach. He works with CEOs and entrepreneurs on clarity, strategy and mindset. He routinely speaks for peak organizations like Vistage International, CEOSpace International and Secret Knock. He has a particular focus on web technology and digital content including books, CDs, online training and broadcast television. Tim’s focus is to radically accelerate and enable highly purposeful CEOs and entrepreneurs in their business and personal lives. KEYWORDS Google.com Google Google Search Google Secrets Google Search Engine Google Search 2014 Search Engine Optimization Search Engine Optimization Plan Search Engine Optimization Facts SEO Experts SEO Explained SEO for beginners SEO for beginners 2014 SEO for business SEO book Search Engine Optimization Books Search Engine Optimization Book Google books Books about Google Books about Google Search Books about SEO Books about Search Engine Optimization SEO for small business SEO for CEOs Search for small business Search for CEOs Search for entrepreneurs SEO for entrepreneurs Search engine optimization […]

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Can moving to a new TLD boost search rankings?

    One of the big questions in SEO today is how new TLDs (top-level domains), like .LIVE, .NEWS or .ATTORNEY, are affecting search engine rankings. While some believe that .COM domains are the only safe option, Google has insisted that generic top-level domains aren’t at any disadvantage in their search rankings’ algorithm. Rather than accept either of these statements at face value, we wanted to know, what does the data say? That’s why we commissioned Globe Runner, a Dallas-based SEO firm, to investigate the effect of moving from a .COM to a new TLD. The subject of this study was Jacksonville.ATTORNEY, a domain registered by Eric Block, a personal injury attorney in Jacksonville, FL. Eric’s migration from EricBlockLaw.com in March of 2015 was a great opportunity to observe domain metrics before and after the switch. What Globe Runner discovered is that moving to a new TLD very likely contributed to Eric’s site appearing at the top of many search Search Engine Land Source

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Squarespace SEO Tips | Squarespace 7 | Squarespace Tutorial Video

Squarespace SEO Tips | Squarespace 7 | Squarespace Tutorial Video MyDigitalLandscape.com | Squarespace SEO Tips

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The Winning SEO Formula

Ranking your website well in the search engines requires different critical pieces of a formula to work.  Without 1 of these pieces you are not likely to rank no matter how good the other pieces are. If you’re making bread and leave out the yeast, then what comes out is edible yet disgusting. I’ve delved […] Dallas SEO Geek source article

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