When I opened up my email this morning, the top five — yes, five — emails in my inbox were for sites wanting to sell me a guest post, a sponsored post or a text link. Now, everyone knows that I don’t have any problem with paid links, so why should I care? I care because these sites are a big risk, and I wouldn’t want a link on any of them. As link builders, there are definitely some days when we’re working hard but not getting any links. Clients get testy, wondering if we’re even working. Life would be so much easier if I’d just open these emails and make the deal right there, wouldn’t it? But then, you know what? I’d be answering for it later on. Getting good links isn’t easy. If it’s easy, it isn’t a good link! Of course, there are cases where that isn’t true — but for the most part, the more difficult it is to get a Search Engine Land Source
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