Apple Maps becomes a platform with new extensions for third-party apps

Apple is opening up Apple Maps to third-party developers with new “extensions.” This is parallel to announcements made during today’s WWDC keynote for Messages and Siri . In addition to a forthcoming “beautiful redesign,” developers can integrate their apps directly into Maps: Now open to developers with new extensions, apps like OpenTable can integrate bookings right into Maps, and services like Uber and Lyft can make it easier for users to book a ride, without ever leaving the Maps app. Maps is even smarter with new intelligence that proactively delivers directions to where you most likely want to go next, based on your routine or appointments on your calendar. Once a route is planned, Maps can search along the route for gas stations, restaurants, coffee shops and more and provides an estimate of how the stop impacts the length of your trip. Apple’s Eddy Cue suggested a scenario where a user can search for and book a restaurant, call a ride Search Engine Land Source

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