Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: True performance baselines & ROI for SEO without attribution modelingMay 31, 2016 by Chris Liversidge How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation. 3 Google AdWords hacks to drive high-quality leadsMay 31, 2016 by Todd Saunders You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques. 7 essential Google Analytics reports every marketer must knowMay 30, 2016 by Khalid Saleh You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar. Recent Headlines From Marketing Land, Search Engine Land Source
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