12 things successful PPC managers do in the morning

There are lots of articles out there on what successful people do in the mornings (like this one), and you might have a specific set of things you like to do when you first clock in for the day in order to stay organized. For PPC agencies and high-level in-house PPC managers, brief morning check-ins with your team can be essential to your clients’ or company’s PPC success. In this post, I’ll outline why I do this and what we’re looking for every morning to make sure we’re on top of our game. Disclaimer: If you’re a PPC manager at an agency where multiple teams report to you, and each team has an unusually large client load, or you’re in-house managing a massive account, you may have to modify these steps. Further, this practice will only work if each PPC professional on the team has a manageable workload and is committed to the process. Why have morning PPC check-ins? As a high-level Search Engine Land Source

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