Yesterday, at the SMX Advanced Local Workshop, Google confirmed that ads are coming to the Local Pack. The timing and precise appearance/placement are to be determined. During the pre-conference Workshop, Google’s Global Product Lead for Local Ads, Ali Turhan, discussed some of the new AdWords features as they pertain to local. Among them, he showed a screen shot (below), which Joy Hawkins tweeted, but which is not officially authorized for distribution at this point. Here’s the crappy photo I took of the presentation showing the 3-pack with one ad. #SMX#http://SMXLocalpic.twitter.com/LwCnc2WHPl — Joy Hawkins (@JoyanneHawkins) June 21, 2016 The image (above) showed a smartphone featuring a local 3-pack. The top listing was an ad, followed by two organic listings. Turhan said that this had been shown at Google’s Performance Summit in San Francisco several weeks ago. However, the announcement had not been part of any of the keynotes. Turhan, who did an extensive Q&A with the audience, explained that Google was still testing, Search Engine Land Source
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