Google clarifies Keyword Planner doesn’t require an active campaign

There has been a lot of confusion about an error some users have received when trying to access Google AdWords’ Keyword Planner — a popular keyword research tool used by search marketers working on either advertising and organic optimization.  The issue dates back at least a couple of weeks when Greg Gifford got a notice that “To use Keyword Planner, you need to have at least one active campaign.” really, @adwords and @google?? REALLY??? Do you have any idea how many organic SEO people you just screwed over? http://pic.twitter.com/w0qQ6aujvh — Greg Gifford (@GregGifford) June 16, 2016 Google had already made it harder for SEOs to access Keyword Planner a few years ago by requiring an AdWords account, but essentially saying only advertisers could have access caused an obvious stir. Google responded in the thread later that day that this was not true. @JoeBuzzard Not true, Joe! Setting up a campaign or ad group is not mandatory to use the keyword planner. -Jarett — Google AdWords (@adwords) Search Engine Land Source

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