“There’s no way to request or pay for a better local ranking on Google. We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone.” The above is taken from a Google support page. However, as the following two techniques will highlight, a smart marketing strategy can improve local rankings and increase website leads. Strategy 1: Breakout brands Are you a taxidermist who is also a mortician? How about a real estate agent who also sells insurance? Whether you offer multiple services because you’re in a small town or because you can never say no to a customer, this online branding strategy might be for you. Unfortunately, since the Pigeon Update, Google has rewarded businesses with a niche focus and in close proximity to a city/neighborhood. As a result, spam appears to have increased, and exact match domains (EMDs) have become more visible. This has led to more Search Engine Land Source
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