Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads to support Expanded Text Ads: Shows new ads creator UIJun 7, 2016 by Ginny Marvin Advertisers will be able to run AdWords’ new longer text ad format on Bing, too. Bing Ads now accepting signups for Shared Budgets pilotJun 7, 2016 by Ginny Marvin Automatically redistribute budget across multiple campaigns. Link building outreach: preparation meets persuasionJun 7, 2016 by Andrew Dennis Obtaining valuable, future-proof backlinks requires human interaction — and that means being prepared to offer something of value. Columnist Andrew Dennis shares his advice for putting together a successful link building outreach campaign. How to audit canonicalization and ensure it helps, rather than hinders, your rankingsJun 7, 2016 by Brian Harnish Columnist Brian Harnish discusses in detail canonicalization issues that may not normally be covered in an SEO audit — and how to effectively address them. Google tests gray background Search Engine Land Source
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