How to prepare for AdWords’ expanded text ads and device-based bidding

By now, you’ve heard about all of the latest Google AdWords and Google Analytics updates announced at Google’s Performance Summit. The two main changes coming to AdWords include expanded text ads and the ability to bid by device. Many articles have been written about what these updates mean for advertisers, but today I want to focus on how you can prepare for these changes. Before I begin, I want to emphasize that the strategies outlined are theory-based, rather than tried-and-true methods. Similar to when Enhanced Campaigns rolled out, advertisers face a certain unknown. Based on what we know of AdWords and our experience, these strategies are logical, but we won’t know the true impact until all updates are fully rolled out. Expanded text ads With the move to double headlines and longer descriptions, the way text ads will need to be written has changed. In fact, every text ad in all campaigns will eventually need to be written utilizing the new format. Search Engine Land Source

The post How to prepare for AdWords’ expanded text ads and device-based bidding appeared first on ocston.org -- Great Info about SEO.