YouTube Video SEO – Search Engine Optimization

YouTube Video SEO – Search Engine Optimization YouTube Video SEO – Video Search Engine Optimization How to rank YouTube videos by leveraging video search engine optimization (video seo). In this detailed 30 minute, step-by-step seo tutorial I share the four critical elements of video seo. This detailed video tutorial is based on experiance and results. By leveraging my “Tube Ritual” video seo I was able to launch a brand new YouTube channel with: – No Videos – No Subscribers – No Authority – No Nothin And yet, I was able to publish videos that rank in both YouTube and Google, drive views daily and converted viewers into subscribers. Today, as I write this. My channel is gaining on average twenty new subscribers daily and that number is growthing. YouTube channel growth is possible for anyone will to do the work. POOF! Pixie Dust! 1. YouTube Ranking Factors 2. YouTube Keyword Research 3. Uploading Videos to YouTube (Meta Data) 4. Video Promotion Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 Share this video: Don’t just share your message. #StakeYourClaim #AmplifyYourMessage #InspireAction NEW VIDEOS: Weekly! I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.

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Excited about Google’s new map ads? You should be!

As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to get suggestions for options like the closest coffee shop or lunch spot while I’m driving from Point A to Point B? Sure, I could pull over, open up Google and search for these things separately, but who wouldn’t welcome a truly responsive and local experience within Google Maps? If you’re like me, then Google’s recent announcements for local businesses are good reason to celebrate. These revamped Maps ads are primarily focused on helping local businesses drive more traffic to their physical locations. According to Google, its new Maps ads will help businesses increase their visibility at times when consumers are specifically searching for somewhere to shop or eat. As a consumer, marketing professional or business owner, why should you be excited about these new Google Maps ads? Because they’re valuable Search Engine Land Source

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Merkle’s early data on expanded text ad CTRs: Results are mixed

AmsStudio / Shutterstock.com Merkle has released early results on click-through rates of expanded text ads relative to standard text ads in its Q2 Digital Marketing Report. The agency began participating in the expanded text ads beta in April and analyzed the longer ad format’s impact on click-through rate (CTR) across thousands of ad groups. When Google first announced that expanded text ads (ETAs) were coming, the company touted as much as a 20-percent lift in click-through rates on expanded text ads. Merkle looked at ad performance for non-brand traffic and brand traffic. For non-brand queries, early results showed expanded text ads drove a 16-percent lift for the median site and ad group on desktop. Mobile phones, however, saw just a four-percent bump in CTR and tablets an eight-percent increase overall. Merkle added that individual results did vary widely, with several advertisers seeing lower CTRs from expanded texts on non-brand traffic from some devices. Source: Merkle   On brand traffic, expanded text ad click-through rates were nearly in line with, or slightly Search Engine Land Source

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SearchCap: AdWords reports, CTR data & Google Maps ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Merkle’s early data on expanded text ad CTRs: Results are mixedJul 29, 2016 by Ginny Marvin The agency looked at expanded text ad performance from both brand and non-brand traffic. Excited about Google’s new map ads? You should be!Jul 29, 2016 by Will Scott Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about. 9 things most people don’t understand about SEOJul 29, 2016 by John E Lincoln New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline. Search in Pics: NBA players at Google, Pokemon Go gamers & Google koolaidJul 29, 2016 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what Search Engine Land Source

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Search Engine Optimization (SEO) in Mobirise

Search Engine Optimization (SEO) in Mobirise Learn how to optimize your site for search engines using Mobirise. There are some predefined fields in Mobirise for you to input meta information but the power of Mobirise lies in the fact that you can add that information after you have published the website. Here are the links to the websites I mentioned in this video: XML Sitemap Generator: http://ift.tt/ZitRY8 Open Graph Protocol: http://ogp.me/ Subscribe to my channel to receive notifications when new videos are posted! New to Mobirise? Watch my basic tutorial on how to create a website using the free Mobirise software: Looking for more advanced Mobirise tutorials? Go to my Advanced Mobirise Techniques playlist: Follow me on Twitter: @brianhaferkamp If you have any questions or comments, please leave a comment on this video or in the discussion tab on my channel. Thanks for watching!

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O que um Web Designer faz? Quanto ganha um Web Designer? Qual faculdade de Web Design?

O que um Web Designer faz? Quanto ganha um Web Designer? Qual faculdade de Web Design? O que um Web Designer faz? ➡ https://youtu.be/qFzj-ytYH7M Como é trabalhar com design web? O que estudar? Quanto ganha um Web Designer? Qual faculdade fazer? Tem vagas para Web Designer? Neste vídeo o David Arty do Chief of Design fala um pouco da profissão Web Designer e responde a essas questões! Assista, se inscreva no canal e deixe o seu comentário 😀 ⤵ ✔ E-books do Chief of Design: http://ift.tt/2a3JflA; _____________________________________ Chief of Design Clique em se inscrever e fique por dentro das novidades do canal! Site: http://ift.tt/2aOot6g Facebook: http://ift.tt/2a3IQQ8 Twitter: https://twitter.com/ChiefofDesign Google+: http://ift.tt/2aOo1F9 _____________________________________

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Yes, Links Still Have a Huge Effect on Ranking!

Stone Temple Consulting released a study concluding that links still are a major ranking factor. If you’ve listened/read/watched any of my previous content you would see that this aligns well with what I’ve been saying in the past and what I expect into the future.  In other words, “duh!” There are still some huge flaws […] Dallas SEO Geek source article

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SearchCap: Google iOS app, Google Search Console export & AdWords characters

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How your old content can help with SEOJul 28, 2016 by Tamar Weinberg Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets. Google reiterates suggested 33-character limit in ETA headlines to avoid truncationJul 28, 2016 by Ginny Marvin For those writing headlines for the new expanded text ad, the most coveted letter in the alphabet will be “i.” How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!Jul 28, 2016 by Glenn Gabe Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge. Google iOS app Search Engine Land Source

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Don’t lose track of leads once they pick up the phone

The internet, combined with the rise of mobile devices, has created a telephonic boom. But while measuring online conversions has become standard practice for most businesses, many companies have a conversion blind spot surrounding their inbound phone calls. The solution to this blind spot lies in the application of call intelligence. This white paper from CallTrackingMetrics describes what call intelligence is, why your business needs it and how CallTrackingMetrics takes it even further. Visit Digital Marketing Depot to download your copy. The post Don’t lose track of leads once they pick up the phone appeared first on Search Engine Land. Search Engine Land Source

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AdWords gains 3 new cross-device attribution reports

Google is introducing three new reports on cross-device activity along with a reorganization of the Attribution section under the Tools menu in AdWords. With 6 out of 10 online conversions in the US starting on one device and ending on another, according to a Google/Ipsos study, the new reports are designed to help marketers track cross-device conversion paths, including those that include search ad clicks from more than one device in a conversion path. The new cross-device activity reports: Devices: an overview of the cross-device activity in your account. Assisting Devices: shows assist levels  and values by each device type — mobile, tablet, desktop. Device Paths: the top conversion paths for visitors that used more than one device before converting. You’ll notice in the screenshot example above that the existing conversion, path and click analysis reports are now rolled up under their own sections within the Attribution reporting menu. The new reports and layout will be rolling out over the next several weeks. With this announcement, Google also released Search Engine Land Source

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Magento SEO Tutorial

Magento SEO Tutorial This five minute tutorial covers the basic configuration options for SEO in Magento CE 1.7. Later tutorials will cover additional Magento SEO techniques. To get free Magento Help and other tips & tricks, visit us on the web at http://ift.tt/1scZKcx Magento questions can also be posted to our Facebook at http://ift.tt/1scZH0s

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YP brings search and location data together in “audience cartography”

Local search provider YP has introduced a new location data offering it calls “Audience Cartography.” While designed for mobile display (mostly in-app) advertising, the company incorporates local search intent data into the mix of signals it uses for audience targeting. Here’s how YP describes the new offering: [A] proprietary methodology powering our Enhanced Mobile Targeting display solution for national brands, using first party search intent and mobile location data to develop unique insights on both target audiences and their actions. These insights make it possible for marketers to refine their targeting efforts across multiple media channels in real-time, leading to more effective mobile marketing campaigns and greater online-to-offline conversions. Location history (and search) data are combined for audience identification and segmentation. It also enables offline attribution based on a control and exposed methodology. At a high level, it resembles other solutions in the market, some of which I previously identified in a post yesterday about a partnership between Cuebiq and Search Engine Land Source

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SearchCap: Google political bug, Google PageRank redirects & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google returns special presidential candidates box that previously omitted Donald TrumpJul 27, 2016 by Barry Schwartz Google blames “technical bug.” Sanders continues to show as having Google: There is no PageRank dilution when using 301, 302, or 30x redirects anymoreJul 27, 2016 by Barry Schwartz Google’s Gary Illyes confirms that any 301, 302, 3xx redirect does not lose any PageRank value. YP brings search and location data together in “audience cartography”Jul 27, 2016 by Greg Sterling The dominant use of location data in mobile display advertising has ironically become more about “who” over “where.” AdWords Editor updated to support expanded text adsJul 27, 2016 by Ginny Marvin A new section for expanded text ads is among several updates in AdWords Editor 11.5 The definitive SEO audit part 3 of 3: Off-siteJul 27, 2016 by Dave Davies In the final installment of his three-part Search Engine Land Source

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Google iOS app gets better listening skills for voice searches & newly added features

AmsStudio / Shutterstock.com Google rolled out a number of new updates to its iOS app today, including the ability to better hear voice searches conducted in noisy environments. In addition to being a better listener, Google’s iOS app will also save recently visited pages. According to the update notice, tapping on the ‘recents’ icon (found on the top right corner of the homepage, or to the right of the ‘G’ button) will return pages visited during the previous seven days. Local search results for hotels and gas stations have also been updated. Hotel searches will now include information about amenities like wifi, gym, pool and laundry services, while gas station search results may include gas prices, as shown here: There’s also a newly added ‘Forward’ button to move back and forth between pages for better navigation. The post Google iOS app gets better listening skills for voice searches & newly added features appeared first on Search Engine Land. Search Engine Land Source

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How to use device bid adjustments, straight from Google

It’s been an exciting year for AdWords. New attribution models, longer ads, responsive ads and a long-awaited announcement that got lots of applause back at May’s Google Performance Summit Keynote: device bid adjustments. Truthfully, it was hard for me not to applaud when we made the decision to add device bid adjustments. The online world has evolved so much since 2013 that these adjustments have become a necessity. People are still moving seamlessly among multiple devices, but for many, mobile has undoubtedly become the top priority. Translating excitement about a new feature into execution can be tricky business though. I’m sure you all are thinking about how to take advantage of bids specific to mobile, tablet and desktop. But what is Google’s take on what device bid adjustments will mean for you and your account? (Quick aside: This is a great opportunity to bid smarter, but this isn’t the type of change that you have to react to. If you sit Search Engine Land Source

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Deliver content your employees want to share

Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering them to be the voice of their brand. In this e-book, Dynamic Signal explores the connection between content and employees. They provide tactical takeaways that will help you determine exactly how to distribute content to your employees so they will love sharing it with their personal audiences on social media. Visit Digital Marketing Depot to download your copy. The post Deliver content your employees want to share appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: AdWords expanded ads, Google Maps UI changes & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expanded text ads are live, and device bidding & responsive ads for native roll outJul 26, 2016 by Ginny Marvin Standard text ads will no longer be accepted as of October 26. Google Maps updates map design, highlights areas of interest and adds business photo carouselJul 26, 2016 by Barry Schwartz Check out the new look for the Google Maps imagery and features. It is subtle, but Google said it helps users navigate. The art of link building: Why creating connections is the key to successJul 26, 2016 by Ryan Shelley Columnist Ryan Shelley explains how good, sustainable link building is not just about getting a backlink, but about creating lasting connections that provide value to users. How to use device bid adjustments, straight from GoogleJul 26, 2016 by Matt Lawson AdWords will soon have the ability to set bids specific Search Engine Land Source

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The COMPLETE ** 2016 ** SEO Guide – Basic to Advanced Course FREE

The COMPLETE ** 2016 ** SEO Guide – Basic to Advanced Course FREE CAN’T MISS THIS VIDEO! Get ALL the detailed changes in SEO in 2016 for FREE – joshbachynski@gmail.com – Real-Time Panda, Real-Time Penguin, RankBrain, links, social, and more!

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Google sunsetting AdWords Converted Clicks in September

So long, “converted clicks.” Google is getting rid of its original metric for tracking conversion events that debuted in AdWords in 2001 and is fully replacing it with “Conversions.” Conversions and converted clicks have coexisted in AdWords for several years now, but Google has long been urging advertisers to use the more advanced Conversions measurement. Conversions supports multiple attribution models beyond last click, cross-device conversions and store visits. Google announced on Monday that support for Converted clicks will end after September 2016. Advertisers using Target CPA or Enhanced CPC with Converted clicks should switch to using Conversions by September 21. Google says it will email affected advertisers a migration tool for making the switch, but it’s easy to make the switch manually as well. In AdWords, select Conversion under Tools, and switch to Conversions under the Settings section. For reporting, select the Conversions columns instead of the Converted clicks columns. Also starting in September, cross-device conversions will automatically be grouped in the Conversions Search Engine Land Source

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Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords

On Monday, Google introduced Smart Bidding, a new umbrella name for automated bidding strategies including Target CPA, Target ROAS and Enhanced CPC in AdWords and DoubleClick Search. Coming soon is the ability to set different Target CPA goals by device in search and display campaigns. This will roll out to all advertisers in the next few weeks. Powered by machine learning, Smart Bidding “can factor in millions of signals to determine the optimal bid, and it continually refines models of your conversion performance at different bid levels,” said Anthony Chavez, product management director of search ads at Google, in the announcement. Smart Bidding can be set to optimize for conversions or conversion value programmatically in real time. It takes into account signals in AdWords such as browser and language, in addition to manual bid adjustments for location and device. Other signals include location intent and similar product attributes. Google will be adding more signals, such as seasonality and price competitiveness over time. Alerts around bidding are Search Engine Land Source

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SearchCap: Verizon buys Yahoo, Google Maps wifi mode, Google AdWords features

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After buying Yahoo for nearly $5 billion, Verizon is now in the search businessJul 25, 2016 by Greg Sterling With the acquisition, Verizon now has advertising deals with both Google and Microsoft. Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWordsJul 25, 2016 by Ginny Marvin Smart Bidding reporting is getting more robust, and the bid automation tool will continue to take more conversion signals into account, says Google. Google sunsetting AdWords Converted Clicks in SeptemberJul 25, 2016 by Ginny Marvin The Conversions metric finally takes over for AdWords’ original conversion tracking method. 5 annoying AdWords bugs only the pros knowJul 25, 2016 by Todd Saunders AdWords is a great tool, but it’s not perfect! Columnist Todd Saunders documents some common issues, bugs and complaints with the AdWords interface that he’d love to see addressed. Color Search Engine Land Source

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Black Hat Spam SEO

Black Hat Spam SEO Google Tech Talk September 2, 2010 ABSTRACT Presented by Julien Sobrier. For some time, attackers have leveraged Search Engine Optimization (SEO) techniques in order to promote malicious web content targeting end users. Google has researched this phenomenon and recently announced that fake antivirus pages now represent 60% of the malware associated with popular search terms and these attacks continue to grow in prevalence. The Zscaler Research Team has also shown that some popular search terms from Google Trends, have malicious links to fake antivirus pages in up to 90% of all links within the first 100 results returned. Attackers have even managed to display malicious links as the first result for popular searches. Moreover, we have found that more than 50% of popular searches contain at least one malicious spam SEO link in the first 10 pages. Is Google doing enough to protect its users? In this talk, we’ll debate that question. Julien Sobrier, from Zscaler, will talk about Blackhat spam SEO on Thursday 09/02 and address the following: • What is Blackhat spam SEO? • How do attackers leverage spam SEO? • How prevalent are spam SEO attacks? • What different types of attacks are involved? • What can search engines do to better protect end users? • How can end users protect themselves?

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The Truth About Freelance Web Design

The Truth About Freelance Web Design Struggling to make good money with freelance? Here’s the mistake you’re making and how I earned 0 – 0 per hour as a freelancer. Get Lightning Responsive on Patreon: http://ift.tt/1WGDPgf Enroll in PHP 101 here: http://ift.tt/1S6XHlY Show notes page for this episode: http://ift.tt/2aiNbzv Join the Top 3% of Developers On TopTal: http://ift.tt/28HhjJx Subscribe on YouTube: http://youtube.com/johnmorrisonline Subscribe on Google Play Music: http://ift.tt/1S6XSxN Subscribe on iTunes: http://goo.gl/RggnXW -~-~~-~~~-~~-~- Please watch: “The Thing About PHP 7’s Spaceship Operator” -~-~~-~~~-~~-~-

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Data exploration from: An experiment in trying to predict Google rankings

Introduction Over the last few months, we have been working with a company named Statec (a data science company from Brazil) to engineer features for predictive algorithms. One of the initial considerations in working with predictive algorithms is picking relevant data to train them on. We set out quite naively to put together a list of webpage features that we thought may offer some value. Our goal was simply to see if from available features, we could get close to predicting the rank of a webpage in Google. We learned soon into this process that we had to put blinders on to data that was unreachable and hope for the best with what we had. The following is an analysis of the data we collected, how we collected it and useful correlations derived from the data. The data One initial problem was that we needed to gain access to ranking data for enough search engine results page (SERP) results to provide a Search Engine Land Source

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Is your HTTPS setup causing SEO issues?

Google has been making the push for sites to move to HTTPS, and many folks have already started to include this in their SEO strategy. Recently at SMX Advanced, Gary Illyes from Google said that 34 percent of the Google search results are HTTPS. That’s more than I personally expected, but it’s a good sign, as more sites are becoming secured. However, more and more, I’m noticing a lot of sites have migrated to HTTPS but have not done it correctly and may be losing out on the HTTPS ranking boost. Some have also created more problems on their sites by not migrating correctly. HTTPS post-migration issues One of the common issues I noticed after a site has migrated to HTTPS is that they do not set the HTTPS site version as the preferred one and still have the HTTP version floating around. Google back in December 2015 said in scenarios like this, they would index the HTTPS by default. However, the Search Engine Land Source

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SearchCap: Pokemon Go, HTTPS & data experiments

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is your HTTPS setup causing SEO issues?Jul 22, 2016 by Tony Edward Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced losses due to improper implementation. Columnist Tony Edward discusses common issues and how to fix them. Data exploration from: An experiment in trying to predict Google rankingsJul 22, 2016 by JR Oakes Contributor JR Oakes shares a deep dive into 500,000 search results for transactional service industry queries from 200 of the largest cities in America. Pokémon Go, augmented reality and the future of local marketingJul 22, 2016 by Brian Smith What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores. Search in Pics: Google ring toss, real Google fiber & framed Google search boxJul 22, 2016 by Barry Schwartz In this week’s Search In Pictures, Search Engine Land Source

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Web Seo PPC NY Vs Organic Search Engine Optimization

Web Seo PPC NY Vs Organic Search Engine Optimization Web Seo PPC NY Vs Organic Search. The pros and cons of PPC. Learn Search engine marketing, seo tips, and website marketing at seomarketing7.blogspot.com

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Three of the most important data segmentations for any Google paid search analysis

Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant analyzing performance didn’t require too much slicing and dicing to get meaningful takeaways from paid search data, and often a simple brand vs. non-brand look would do the trick. With the rise of additional ad formats and devices, however, understanding search performance requires that PPC managers and analysts dissect their data in several specific ways before coming to any conclusions. Here, we delve into the most important of those segmentations and why each is critical in paid search performance analysis. Device segmentation is critical According to Merkle’s Q1 Digital Marketing Report (registration required), the share of paid search traffic coming from desktop computers is now just 47 percent, with 39 percent coming from phones and 14 percent from tablets. For most advertisers, these devices perform very differently from one another. For example, on average, phones produce revenue per click that’s Search Engine Land Source

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3 signs your landing page copy is leaving your visitors high and dry

There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it. In this post, I’ll show you three copywriting mistakes you are probably making on your landing pages — and how to correct them. 1. Your copy focuses on features, not benefits Features tell your audience what your product is about. Benefits tell them what your product can do for them. Although features are important — they educate customers about your product’s specifications — they are purely informational. They don’t really persuade users or tell them how their lives will change by buying your product. To understand why this works, you need to understand how your customers make purchase decisions. While we’d like to assume that we make rational decisions after Search Engine Land Source

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SearchCap: Google payday loans, Google Maps edits & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ban on payday & high-interest loan ads going into effect nowJul 20, 2016 by Ginny Marvin After a week’s delay, the ban on predatory lending ads for AdWords advertisers is beginning to roll out. Google Maps adds more ways to add or edit locationsJul 21, 2016 by Barry Schwartz Google Maps now lets users add, change, supplement and check the details for venues listed on Google Maps in a new way. 3 signs your landing page copy is leaving your visitors high and dryJul 21, 2016 by Khalid Saleh Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it. Three of the most important data segmentations for any Google paid search analysisJul 21, 2016 by Andy Taylor Wondering Search Engine Land Source

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Yoast SEO – Yoast Step-by-Step Tutorial P12

Yoast SEO – Yoast Step-by-Step Tutorial P12 Learn how to use Yoast SEO plugin, which is considered by most top experts one of the most complete search engine optimization plugins for WordPress. In this Yoast SEO tutorial, I explain step-by-step how you can setup this plugin and greatly improve your website results in Google and other search engines. Yoast SEO is loaded with amazing features! One of the most powerful aspects is the SEO box found in each page. This option allows you customize individually each page of your website. You can easily craft a keyword rich meta title and description, and see its preview, or how it will appear on the search engines. Another newer and very interesting feature is the possibility of optimizing your page for Facebook, Twitter and Google Plus. You can choose the title, description and even image that will display anytime someone shares your page on one of the most popular social media networks on earth! A great way for you to entice more people to click on your links and go right to your content. During this video I explain how you can use Yoast to integrate Twitter cards onto your website. If you are interested in knowing more about this feature then click here: – https://dev.twitter.com/cards/overview For further information about Yoast SEO check their official website over here: – https://yoast.com/ If you enjoyed watching this video please subscribe, share, like, or leave a comment below. Stay there, stay tune with Prositetutorials! Video Timeline 0:07 Introduction 0:40 Yoast SEO installation 1:44 General 2:44 Your Info 3:28 Webmaster Tools 4:50 Security 6:46 Titles & Metas General 7:33 Homepage 9:55 Post Types 11:34 Taxonomies 12:10 Archives 13:03 Other 14:39 Social Accounts 15:13 Facebook 18:17 Twitter Cards 19:06 Pinterest Verification 19:26 Google Plus 20:02 XML Sitemaps 22:06 Advanced Breadcrumbs 23:45 Permalinks 24:57 RSS 25:34 Tools Bulk Editor 25:51 File Editor 26:27 Import and Export 27:05 Search Console 27:37 Extensions 28:16 SEO box —————————————————————————————— Get Social with Me: Prositetutorials: http://ift.tt/1KhKZgF Twitter: https://twitter.com/PSTvideos G+: http://ift.tt/217VsK3; —————————————————————————————— Yoast SEO video: http://www.youtube.com/watch?v=DYIkpK…

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Soon, import call conversion data into AdWords for better attribution & optimization

AmsStudio / Shutterstock.com To help businesses track calls generated from AdWords ads for better attribution and campaign optimization, advertisers will soon be able to import call conversion data into Google AdWords. Currently, advertisers measure the success of click-to-call ads and website phone clicks by call length — advertisers set the call length minimum before a conversion is counted based on the time a typical successful inbound call lasts. With imported call conversions, advertisers will be able to attribute actual closed deals, sales or other conversion actions generated by ads down to the keyword level. Update: Initially I wrote that the limitation with imported call conversions is that advertisers can’t import the actual value of a deal generated by each call. In fact, advertisers can import actual revenue data along with other call data from a CRM — that’s big. Advertisers can also assign values to different conversion types, like a request for a quote, a new booking or other action in the customer journey. Being able to attribute actual conversion Search Engine Land Source

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SearchCap: Google AdWords call conversions, links study & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Soon, import call conversion data into AdWords for better attribution & optimizationJul 20, 2016 by Ginny Marvin Tracking call conversions will no longer be limited to measuring call length. New Google ranking study shows links are incredibly important to the ranking algorithmJul 20, 2016 by Barry Schwartz Many think links are a declining ranking signal in Google’s algorithm, but this new study shows links are more important than ever. An experiment in trying to predict Google rankingsJul 20, 2016 by JR Oakes In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community. New insights on the customer decision journeyJul 20, 2016 by John Cosley Columnist John Cosley shares research from Bing Ads on the Search Engine Land Source

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Google’s ban on payday & high-interest loan ads going into effect now

In May, Google announced that ads promoting payday loans that require repayment within 60 days and loans with interest rates above 35 percent would no longer be accepted or displayed starting July 13. Yet many people have noticed that payday loans are still showing up in Google search results, a week after the ban was supposed to start. Google’s execution of the ban was delayed, but it is now rolling out. The company posted an update to the ad policies in the AdWords help center covering personal loans, high-APR (annual percentage rate) and personal loans on Wednesday afternoon. Note, the policy on high-APR personal loans affects US advertisers only. The policy for short-term personal loans is global. The policy includes the following reasons for ad disapproval: Payday loans: “Personal loans which require repayment in full in 60 days or less from the date the loan is issued (we refer to these as ‘Short-term personal loans’). This policy applies to advertisers who offer loans directly, lead generators, and those who connect consumers with Search Engine Land Source

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Google reports more than 40K government requests for user data during 2nd half of 2015

Google has released its latest transparency report update, reporting 40,677 requests for user data from governments around the world. According to the latest numbers, there were over 5,000 more requests during the second half of 2015 compared to January through June of 2015, with 81,311 total users/accounts specified. Requests for user data by reporting period Of the more than 100 countries listed on the transparency report, the United States had the most government requests for user data and account information at 12,523, followed by Germany with 7,491 requests and France with 4,174 requests. Google gave itself a pat on the back on its latest Google Public Policy blog post, noting it had led the charge for global transparency around government surveillance laws. We helped create the Reform Government Surveillance coalition to encourage Congress and the executive branch to take steps to modernize US surveillance laws, further protect the privacy and data security rights of all users, including those outside the US and Search Engine Land Source

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Four steps to maximizing Customer Lifetime Value

In this white paper from Zaius, you’ll learn all about why customer lifetime value is critical, but underutilized. For most B2C marketers, customer lifetime value is used as an input to determine how much is reasonable to spend to acquire a new customer. But for the top-performing B2C companies in the world, customer lifetime value is the metric on which business decisions are made. What do they know that you don’t? Visit Digital Marketing Depot to download “4 Steps to Maximizing Customer Lifetime Value” and learn how you can capitalize on your existing customers and ultimately drive more value. The post Four steps to maximizing Customer Lifetime Value appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google AdWords notification, Bing & Google national convention results & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google reports more than 40K government requests for user data during 2nd half of 2015Jul 19, 2016 by Amy Gesenhues Google says it is proud its transparency reports have helped “shed light on government surveillance laws and practices” around the world. Expanded Text Ads: Are they living up to the hype?Jul 19, 2016 by Laura Collins Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients. Using spark files for content creationJul 19, 2016 by Julie Joyce Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links. AdWords managed accounts get a roll-up of individual account notificationsJul 19, 2016 by Ginny Marvin The notifications show opportunities and Search Engine Land Source

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What is SEO in Hindi (Search Engine Optimization) Video 1

What is SEO in Hindi (Search Engine Optimization) Video 1 Learn in this video Search Engine Optimization, Website Promotion in Hindi. http://www.klonetic.com Call Me:- 09956091289

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Lowest rates for SMX East go up Saturday. Lock in the best savings today!

Searching for the best performing SEO and SEM tactics? Look no further than SMX East, the most highly anticipated search marketing conference on the East Coast. SMX East returns to New York City September 27–29 — secure your seat today and lock in the best conference rates available! The post Lowest rates for SMX East go up Saturday. Lock in the best savings today! appeared first on Search Engine Land. Search Engine Land Source

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Google rolling out price extensions for mobile text ads

Google is rolling out a whole new way for advertisers to showcase their services, products and prices, with a new extension for AdWords text ads. Price extensions show as a list below the main ad copy on mobile. In the example from Google below, you’ll quickly notice how much real estate price extensions take up on mobile. The new extension offers many advertisers the first opportunity to show pricing information for multiple products and services in their ads. It’s also the first extension that is likely to stir tough competition that will potentially drive up mobile CPCs in a meaningful way. How to set up price extensions Price extensions are rolling out over the next few days, so you may not see them in your account yet, buy you’ll find them included in the drop-down menu under the Ad extensions tab in AdWords. In the screen shot from an account below, you’ll see the setup window to add a new price extension. You’ll add a Search Engine Land Source

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SearchCap: Google Maps time visit, email verification & AdWords price extensions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps showing how long people typically spend at a store or venueJul 18, 2016 by Barry Schwartz New feature shows you time based on crowdsourced location data. Google rolling out Price extensions for mobile text adsJul 18, 2016 by Ginny Marvin The new text ad extension shows pricing information about products and services — and takes up significant real estate on mobile. Google My Business now offering some businesses email-based verificationJul 18, 2016 by Barry Schwartz Now, you don’t have to wait for the post card from Google or figure out how to get the phone verification through your phone tree. Some can verify their local listing via email. Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)Jul 18, 2016 by Wesley Young Non-locals make up a significant percentage of local search business. Search Engine Land Source

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How to Use Artboards in Photoshop (UX / UI / Web Design in Photoshop)

How to Use Artboards in Photoshop (UX / UI / Web Design in Photoshop) How to Use Artboards in Photoshop Artboards are a great tool for UX / UI / Web designing across multiple devices. If you want to see what a webpage would look like on a 27″ iMac, a 15″ MacBook PRO and an iPhone, you can use artboards to create design previews of each! Learn how to use artboards to design quickly and efficiently in today’s episode! How to Create Artboards Preview your design at different resolutions by going to ‘File – New’ and choosing Artboard from the dialogue box. Here, you can select the resolution you want to preview on (27″ iMac). With the Artboard tool selected, hold ‘Alt/Option’ and click on an edge icon to duplicate the artboard. Artboards are useful for allowing you to duplicate your designs across artboards as well, so you don’t have to reimport your elements. How to Use Linked Smart Objects in Artboards Smart Objects are the best way to adjust and resize your design without losing information. Right click on a layer and go to ‘Convert to a Smart Object’ to make one. To place them onto your artboard, simply duplicate your design layers. If you need to resize the artboard, click and drag the edges with the Artboard tool. After you’ve arranged the Smart Objects to your liking, you can repeat the process on more artboards. Duplicate the current artboard to make new ones, which you can set to be the sizes of a 15″ MacBook PRO and an iPhone. The Smart Objects will make sure you re-adjust all of your elements non-destructively.

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SEO – Search Engine Optimization (Espanol)

SEO – Search Engine Optimization (Espanol) SEO – Search Engine Optimization Call us at 855-4-webstudio http://ift.tt/2a0XgOM Facebook – VirtualWebProductions Twitter – @V_W_Productions Please Subscribe

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Directory Submission in Search Engine optimization (SEO) in Hindi – Part 16

Directory Submission in Search Engine optimization (SEO) in Hindi – Part 16 Directory Submission is the main source to increase backlinks for your website, watch this video and know how to do it.

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Google to launch new voter registration search tools & live-stream conventions on YouTube

Google announced today it would be launching new voter registration search tools this coming Monday, July 18. According to the post on Google’s official blog, searches for [register to vote] and similar queries will deliver a “detailed state-by-state guide” covering how to register, general requirements to vote, and registration deadlines. While the new voter registration search tools are not live yet, Google shared the following image demonstrating how they work: In addition to the new election-related search tools, Google says searches for the upcoming Republican and Democratic National Conventions on the Google App will surface event info along with speaker lineups and that both conventions will be broadcast via a live stream on YouTube. During the 2014 election season, Google released similar voter-related search tools, with search results tailored to answer questions like “What is my registration deadline?” and “How do I vote?” — all personalized by state. Since Google’s newest search tools do not roll out until next week, it’s Search Engine Land Source

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Mobile brand CPCs on Google are climbing, finds Merkle

The average mobile cost per click (CPC) for brand keywords started to shoot higher starting in the last week of June. In a blog post Friday, Merkle’s Senior Research Analyst, Andy Taylor, wrote that the median Merkle advertiser has seen mobile CPCs rise 25 to 30 percent above where they were in early May. Tablet and desktop costs, meanwhile, continued to fluctuate within normal ranges. Mobile traffic share has also remained steady through this period, on average, for Merkle advertisers. Last year, Merkle saw a jump in brand CPCs across all devices, beginning in the first quarter of 2015. By the end of the second quarter, brand CPCs for the median advertiser were 22 percent higher than the historical average of the previous four years. If you’re seeing similar increases in your own accounts, you may want to gradually lower mobile brand bids, as Merkle says many advertisers did last year in response to the CPC increases. The post Mobile brand CPCs on Google are climbing, finds Merkle Search Engine Land Source

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SearchCap: Google voters, CPC prices & sitelinks test

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile brand CPCs on Google are climbing, finds MerkleJul 15, 2016 by Ginny Marvin Increases started at the end of June and have only affected smartphone CPCs. Google to launch new voter registration search tools & live-stream conventions on YouTubeJul 15, 2016 by Amy Gesenhues Both the upcoming Republican and Democratic National Conventions will be broadcast via a live stream on YouTube. Google testing new format for Sitelinks, in carousel card formJul 15, 2016 by Barry Schwartz Google keeps on testing, this time with a new carousel look for Sitelinks. Search in Pics: Ghostbusters car at Google, premier partner cups & dog pizza for lunchJul 15, 2016 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they Search Engine Land Source

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Guaranteed Search Engine Optimization Plugin – Does SERPFuel Really Work?

Guaranteed Search Engine Optimization Plugin – Does SERPFuel Really Work? LINK: https://goo.gl/UOKxGW A guaranteed search engine optimization plugin – does serpfuel really work? Nothing can surely claim to be guaranteed in the world of SEO right? But what you’re about to find out is so important that it’s going to change the way you work with WordPress sites. It certainly did for me! What if I told you that your wordpress site is able to get 10x the Rankings, Traffic and Sales by making only a few simple changes? In the video you will learn the problems that every WordPress site faces, and how by using the SERP Fuel technique you will be able to turn your WordPress site into a Google Rank Magnet. This is for a WordPress plugin that can be installed on ANY wordpress site (New or Old)! By using it you will be able to: • Boost your search engine rankings • Get targeted traffic & visitors • Rank content for more keywords • And so much more And because this has just gone live, you can pick it up for an incredibly low price. So get yourself a guaranteed search engine optimization plugin for an instant ranking boost and enjoy more targeted traffic and sales today!

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Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others

An Austin, Texas-based startup is offering a new dashboard showing all the aggregate metrics from the APIs of selected search and web site analytical tools. Domain Level Metrics has released a beta of its tool for mining aggregated metrics. It currently provides all the API aggregate data, updated daily, from marketing analytics provider Moz, search analytics firms SpyFu and SEMrush, and web stats provider Alexa. By the end of the year, CEO and founder David Sheeley told me, the company will add search marketing tool providers Majestic and Ahrefs, and Alexa competitor Similar Web. [Read the full article on Marketing Land.] The post Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others appeared first on Search Engine Land. Search Engine Land Source

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Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2

In Q2 2016, Google paid search spend in the US dipped slightly year over year among IgnitionOne customers. Slower spend growth was driven largely by a greater click share coming from mobile, where CPCs are lower. Smartphone ad spend grew 55 percent year over year; smartphone CPCs remained half of desktop. The Q2 decline of one percent in spend was an improvement over the five-percent drop of Q1. Across the advertiser set, impressions increased 13 percent with more mobile inventory available, and clicks rose 10 percent year over year. Smartphone impressions rose 46 percent, and clicks jumped 69 percent compared to the previous year. Click-through rates rose 16 percent on smartphones and fell 23 percent on tablets. The spend drop last quarter was driven primarily by advertisers in the finance and travel sectors, with spend off seven percent and 12 percent respectively compared to the previous year. Education spend grew 42 percent, and it was also the only sector to see bumps in CPCs (up Search Engine Land Source

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SearchCap: Google search spend report, organic traffic & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2Jul 14, 2016 by Ginny Marvin Compared to a year ago, IgnitionOne customers spent substantially more on mobile where CPCs continued to be half as expensive as desktop. Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & othersJul 14, 2016 by Barry Levine The new product, free during its beta phase, displays everything from the tools’ APIs. 10 factors that may be impacting your organic trafficJul 14, 2016 by Stephanie LeVonne Experiencing fluctuations in organic traffic and rankings? Columnist Stephanie LeVonne has a list of factors to check and how to address them. Why you cannot ignore practitioner listings on Google My Business (case study)Jul 14, 2016 by Joy Hawkins You may have a strong Google My Business listing, but what happens when individual practitioners Search Engine Land Source

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Moz shows you the faster way to find duplicate local business listings

Detection of duplicate listings is a core task of any citation audit, and manual research can make it a time-consuming one. Automating the search for duplicates can significantly reduce staff workload, enabling both agency marketer and in-house Local SEOs to meet duplicate removal goals with greater efficiency. This white paper from Moz will show you how to find duplicate pages quickly without resorting to manual processes. Visit Digital Marketing Depot to download your copy. The post Moz shows you the faster way to find duplicate local business listings appeared first on Search Engine Land. Search Engine Land Source

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Google expansion of Local Inventory Ad product search now live in Maps and Knowledge Panels

In May, Google announced it would soon give retailers running Local Inventory Ads, another way for searchers to find out if a product is available in their local store. That functionality is now live, with retailers like Ikea, Macy’s and REI participating. The new “Search items at this store” feature is available both in the Knowledge Panel and Google Maps results for participating retailers. Here’s what a Macy’s store listing looks like in desktop search: Nicolai Helling spotted the feature on a search for Ikea Waldorf Germany. Here’s what that store’s listing looks like in Maps on mobile. The link text in Maps on both mobile and desktop is black for some reason, making it less obvious that it’s clickable. (This feature was not showing on mobile search for retailers when I looked.) Clicking on the link takes users to a Google-powered landing page that features all of the inventory slated as available in the advertiser’s Local Inventory product feed that powers Local Inventory Ad campaigns. Search Engine Land Source

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SearchCap: Google local ad inventory, PPC profits & rankings drop

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expansion of Local Inventory Ad product search now live in Maps and knowledge panelsJul 13, 2016 by Ginny Marvin The new feature, announced in May, allows users to search for product availability at specific stores from the search and Map listings of participating advertisers. Moz shows you the faster way to find duplicate local business listingsJul 13, 2016 by Digital Marketing Depot Detection of duplicate listings is a core task of any citation audit, and manual research can make it a time-consuming one. Automating the search for duplicates can significantly reduce staff workload, enabling both agency marketer and in-house Local SEOs to meet duplicate removal goals with greater efficiency. This white paper from Moz will show you […] How to conjure big PPC profits with a few hundred dollarsJul 13, 2016 by Larry Kim Search engine marketing for generic Search Engine Land Source

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Speed Web Design (Photoshop,HTML,CSS)

Speed Web Design (Photoshop,HTML,CSS) PHOTOSHOP : https://www.youtube.com/watch?v=t58z7dJzNWA HTML & CSS : https://www.youtube.com/watch?v=bTGh9RFJP2c

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Shreveport SEO | Berchman Media | Search Engine Optimization Experts

Shreveport SEO | Berchman Media | Search Engine Optimization Experts Shreveport SEO | Berchman Media | SEO Experts Shreveport SEO Shreveport SEO Experts New Orleans SEO New Orleans SEO Experts Dallas SEO Dallas SEO Experts Little Rock SEO Little Rock SEO Experts Atlanta SEO Atlanta SEO Experts Philadelphia SEO Philadelphia SEO Experts Search Engine Optimization Louisiana Top SEO Company Shreveport Best SEO Company Shreveport Bossier

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Mobile marketing AMPlification: Content, performance and measurement

The Accelerated Mobile Pages (AMP) Project was created  to improve the mobile web experience; pages built with AMP HTML load instantly on mobile devices, allowing publishers to quickly serve users in their moments of need. Though originally created with publishers in mind, AMP has begun to spread to other types of sites as well. At the end of June, eBay announced that they had enabled AMP on eight million of their pages (They were the first major non-news site to do so). It has been widely anticipated that AMP capabilities will spread beyond news publishers, and this was a major step in this direction. These developments mean that more brands need to pay attention. As AMP spreads, webmasters will need to optimize their content so that they can provide the desired high-speed responses to the micro-moments of their prospects. Keeping mobile strategy in line with customer expectations Customers expect pages to load quickly. Even as far back as 2009, Forrester found that around 40 percent of consumers would abandon a page that does not Search Engine Land Source

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Feed your search marketing obsession at SMX East

You can register for SMX East any time and get the latest, greatest SEO and SEM tactics. But why wait? Register now and save $300! This year, SMX celebrates 10 years as the most comprehensive search engine marketing conference on the planet. Attend for three days of tactics, growth hacks and strategies that will improve your search marketing performance immediately. SEO your obsession? SMX East is the conference to keep up with all of it by hearing from experts the latest in actionable advice and tips. We’ll cover AMP. App indexing. Voice search. Mobile search. Technical SEO. Secure site boosts. See the complete listing of SEO sessions. Search engine advertising your thing? Profound AdWord changes are imminent. Get the latest from search advertising experts and directly from Google. Check out the SEM lineup. Check out the agenda-at-a-glance for all of the details. Register today. Save $300. Our lowest Super Early Bird rates expire next week. Register for SMX East today and pay $1,695 Search Engine Land Source

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SearchCap: Google PLA changes, hotel search & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google offers new hotel search filters, deal labels and airline price trackingJul 12, 2016 by Greg Sterling New tools are intended to respond to increase in mobile travel traffic and bookings. Google rolling out major change to PLAs for broad product queries, among other Shopping updatesJul 12, 2016 by Ginny Marvin Instead of showing individual products, new Showcase Shopping ads let users peruse product collections from both local and online merchants. Feed your search marketing obsession at SMX EastJul 12, 2016 by Search Engine Land You can register for SMX East any time and get the latest, greatest SEO and SEM tactics. But why wait? Register now and save $300! This year, SMX celebrates 10 years as the most comprehensive search engine marketing conference on the planet. Attend for three days of tactics, growth hacks and strategies that Search Engine Land Source

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3 common mistakes made in do-it-yourself PPC

People have the best of intentions when they take on PPC without the help of a professional. And why wouldn’t they have high hopes when Google makes it look so easy in its myriad of fanciful videos? Now, I’m sure there are a lot of smart, self-taught business owners and in-house marketers who have found some success with PPC. But they also have their day jobs, and that’s where it gets tricky to stay on top of all the newest paid search features, trends and strategies that are essential for staying ahead, not to mention trying to monitor and optimize the account daily in between everything else. Not surprisingly, many do-it-yourselfers end up seeking professional help at some point, and at my agency, we’ve inherited a few of those types of clients. From those, we typically see three common mistakes that DIYers make. Let’s look at those now, and if you’re a DIYer, you can ensure you’re not succumbing to Search Engine Land Source

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Google testing ratings percentage instead of yellow ratings stars in text ads

Google has long featured star ratings in search ads and organic listings. In a new test, the eye-catching yellow stars and rating number are replaced by a percentage of positive ratings. The desktop search results were sent to Search Engine Land by Peter Lavelle, digital marketer for Pure Fx in the UK. Notice the stars are replaced with “94% positive rating.” Testing positive ratings percentage. I’ve been unable to replicate it on desktop or mobile. Here’s how the ad for that same website appears with the ratings stars in a desktop search. Current formatting with average ratings number and stars in yellow It’s an interesting test to move away from the bright ratings stars to a subtle all-gray, all-text extension. It gives the eye more opportunity to absorb the ad text and other extensions, however, and could be a test to see how this treatment performs ahead of the rollout of Expanded Text Ads, which put a greater emphasis on ad copy with substantially Search Engine Land Source

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SearchCap: Google percentage ratings, PPC & Asia

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing ratings percentage instead of yellow ratings stars in text adsJul 11, 2016 by Ginny Marvin Attention-grabbing yellow is replaced with a light gray font. 3 common mistakes made in do-it-yourself PPCJul 11, 2016 by Pauline Jakober Trying to manage your business’s paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid. 7 lessons to jump-start your digital marketing in AsiaJul 11, 2016 by Eli Schwartz Looking to expand your business to Asia and not sure what to expect? Contributor Eli Schwartz shares insights gleaned from living and working overseas. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Google adds cloud-based tools for online video programs with purchase of Anvato Amazon Prime Day competitors: Walmart, eBay & more aim to win over online shoppers Twitter, CBS discuss ad sales tied to Democratic, Republican convention Search Engine Land Source

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Search Engine Optimization

Search Engine Optimization Click here: http://ift.tt/2a1hHtK to join the Social Media Lab. In this video, I wanted to run through the basics of search engine optimization (SEO) especially in light of the massive changes that Google has made over the last couple of years in which they have named Panda and Penguin. If you’re new to search engine optimization and are looking for a SEO tutorial for beginners, then this video will be of help. In another video, I’ll cover more advanced topics in SEO for people that know these basics quite well such as how to get some awesome high PR backlinks, how to get your links indexed, what social media links work etc etc. So back to what this video covers. I’ll cover the three important phases of search engine optimization which includes keyword research (this is the most important phase), on page SEO and off page SEO.

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Free Search Engine Optimization Course Outro Video

Free Search Engine Optimization Course Outro Video Free Search Engine Optimization Course Outro Video for the updated version of this SEO course visit: http://ift.tt/1RBnByr Here’s an SEO PDF by Google http://ift.tt/1fpL6Jt To share this SEO Course link use: Steps for Creating Google Friendly Sites visit: http://ift.tt/1QR7Wdq Thank you for learning with RankYa SEO

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Report: EU responding to Google antitrust search-quality defense with new objections

According to a report in The Wall Street Journal, regulators at the European Commission (EC) are preparing a “supplementary statement of objections” in the existing shopping search antitrust matter. The EC filed the original “statement of objections” (formal antitrust charges) regarding Google’s alleged abuse of market power in early 2015. While the EC focused exclusively on shopping search in the original charges, it is widely expected that shopping is a kind of template for other potential “search bias” cases against Google. If the EC succeeds, nearly identical charges will likely follow in other vertical search areas such as local, maps and potentially travel. The supplementary statement reportedly allows the EC to address arguments and claims made in Google’s formal response to the EC’s original statement of objections. In a blog post reflecting the arguments made to the EC, Google vigorously asserts that the evolution of its search results pages has been about improving quality and the user experience and is Search Engine Land Source

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What’s new with markup & structured data

Structured data makes certain types of web content highly accessible and understandable by search engines and other third-party programs. Because the data on the page is tagged with standardized identifying code, it’s far easier to process and interpret than a regular webpage. For that reason, people refer to this type of data as “Linked Data” (similar to the way that the World Wide Web links billions of documents together). At June’s SMX Advanced, Aaron Bradley did an awesome job in his presentation, “What’s New With Structured Data Markup?,” providing a detailed update of what’s going on in this area. If you’re interested in a really detailed timeline of all the major happenings in the world of structured data markup, you can get access to that here. The overview In the SEO world, the most common form of structured data we speak about is Schema.org. This is because it’s a standard that was developed by and for search engines. It’s stable, reliable and extensible. For Search Engine Land Source

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SearchCap: Google Search Console emails, EU antitrust expanded & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console bug sends re-verification notifications to usersJul 8, 2016 by Barry Schwartz Don’t panic, says Google — That verification email from Google Search Console was an accident, but it may be a good time to check to see who is a verified user on your account now. What’s New With Markup & Structured DataJul 8, 2016 by Eric Enge Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms. Report: EU responding to Google antitrust search-quality defense with new objectionsJul 8, 2016 by Greg Sterling Supplementary statement reportedly being filed to enable European Commission to address Google’s defense against claims of abuse of market position. The perfect local SEO landing pageJul 8, 2016 by Marcus Miller Columnist Marcus Miller shares tips, advice and an infographic on creating highly optimized, high-converting landing pages for Search Engine Land Source

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What I use for Web Design (Software & Hardware)

What I use for Web Design (Software & Hardware) Here’s a look at the hardware and software that I use on a daily basis web design and development. ——————– LINKS Twitter: https://twitter.com/codethew Facebook: http://ift.tt/29AHppj Instagram: http://ift.tt/29HhU8M Colors: http://ift.tt/29AHqtr

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Lake Elsinore SEO Search Engine Optimization

Lake Elsinore SEO Search Engine Optimization http://ift.tt/29rINvx We are an SEO, search engine optimization and internet marketing expert service provider. Contact Us Today! Video Transcript: What is SEO? SEO stands for Search Engine Optimization, and it is a technique used to get your website recognized on search engines and maximize traffic to your site. Search engines use several complicated algorithms to figure out which pages they will display in the results of a search. These algorithms recognize different “ranking factors” when they deliver results to someone searching for something on the web. If you want your business to show up in the search results when someone is searching for the things that you offer, there are many things that your website needs to contain. Some of the factors that search engines look into when ranking a page for a certain key word are the quality of a page’s content, relevant HTML tags, and if the words on the page are relevant to what one is searching for. There are many other factors, some much more complicated, that search engines use to determine whether or not a certain web page will appear in the top results for a search. The thing is, if you have a website, search results matter. When you have higher rankings in a search engine, more people find your website which means more people find your business. This means you are reaching a bigger audience and gaining more customers. It is very important to have your website properly optimized so that search engines know how to direct people to your site. Optimizing a website properly can be a very challenging process if you are not well versed in how search engines work. It takes time, and an in depth knowledge of Search Engine Optimization to set up your site properly so that people will find your business. Hiring a professional for SEO ensures that your site will be properly optimized, saving you valuable time and money. We offer Search Engine Optimization services to get your website at its full potential, and help you bring in more business! Contact us today for more information.

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SMX Advanced recap: Lies, Damn Lies, and Search Marketing Statistics

At SMX Advanced 2016 in Seattle, Adria Kyne, SEO Manager (North America, Australia, and New Zealand) for Vistaprint, gave a presentation on doing search marketing testing — or any kind of marketing testing — that provides valid results. Kyne made the point that by not understanding the importance of validity of sample size, we often end up unintentionally lying to ourselves, and we may actually “prove” the opposite of what we think our tests are showing. Adria Kyne, Vistaprint Common problems with marketing testing We need to start with understanding the point of our testing: We want to know what is really happening when people visit our site. We want to be sure we can use the results to predict likely future behavior. We also need to understand the basics of hypothesis testing: We want to know if the variation we are testing is better, worse or the same as the original. We don’t want to see a positive outcome that isn’t really there (a false positive, or Type I error). We don’t want Search Engine Land Source

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Bing ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia

Many paid search marketers will be pleasantly surprised the next time they go to perform keyword research in Bing Ads. Firstly, those in the United Kingdom, Canada & Australia will now have access to Keyword Planner. Secondly, Keyword Planner will have an additional targeting feature to help users find keyword suggestions based off of product categories. Keyword Planner was launched last year and was only available for folks within the United States. Now those in the United Kingdom, Canada & Australia will find Keyword Planner under the ‘Tools’ navigation element in their accounts. Users will also have the ability to show targeting options such as cities, states/provinces and will pull historical search statistics across all of these locations. Stats include average monthly searches, competition, suggested bids, ad impression share and traffic estimates. With this new change the Campaign Planner tool will be removed from the Tools tab as it is being replaced by Keyword Planner. The enhancement to suggesting keywords within Keyword Planner Search Engine Land Source

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SearchCap: Bing ads Keyword Planner, SEO dirt & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & AustraliaJul 7, 2016 by Greg Finn Keyword Planner begins expansion outside of the US and gives users some new ways to discover keywords in the process. SMX Advanced recap: Lies, Damn Lies, and Search Marketing StatisticsJul 7, 2016 by Mark Traphagen Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from a presentation by Vistaprint’s Adria Kyne at SMX Advanced. SEO is as dirty as everJul 7, 2016 by Patrick Stox Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Columnist Patrick Stox shares his SEO horror stories. Making your content perform beyond just SEOJul 7, 2016 by Janet Driscoll Miller Content that generates traffic is great; content that generates leads and Search Engine Land Source

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Google test removes the estimated number of search results

Google seems to be testing removing the estimated number of results found for a specific search query from the top of the search results. Typically, when you do a search on Google, Google will show you the “about” number of results Google found that matched that query. Google is testing removing that on some of their user interface tests. Derek Edmond shared screen shots with me on Twitter showing how it was removed from his view. Here is how it should look, with the estimate count: Here is how it looks without it: Google is constantly testing new interfaces, so it is unclear if Google will decide to remove this in the future. Google has told us that these estimates are just estimates and should not be used for accurate reporting. The post Google test removes the estimated number of search results appeared first on Search Engine Land. Search Engine Land Source

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Google expands Now on Tap to translate app screens, discover button & barcode scanning

Google has announced they’ve added a few new features to the Now on Tap service. Google Now on Tap lets Android users bring Google search features to any screen they are looking at with the tap of a button. The new features include the ability to translate text on any page/screen, a new discover button to learn more about what is on your screen and a search by scanning QR codes and bar codes in Search by Image. Translate with Now on Tap Google Now on Tap now lets you translate text on any screen you are viewing. It can be within any app or webpage. Long-press the home button, tap the “Translate this screen” button, and it will translate it instantly for you. This works for phones with their language set to English, French, Italian, German, Spanish, Portuguese and Russian. Here is a screen shot: Discover button with Now on Tap You can now tap the “Discover” icon with Google Now and Search Engine Land Source

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SearchCap: Google Now on Tap, estimated numbers & bids

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expands Now on Tap to translate app screens, discover button & barcode scanningJul 6, 2016 by Barry Schwartz Google Now on Tap has added three new features for Android devices. Google test removes the estimated number of search resultsJul 6, 2016 by Barry Schwartz Google is now testing dropping the estimated number of results from the top of the search results. What Advanced SEOs Should Know From The Google Raters Guidelines (SMX Advanced Recap)Jul 6, 2016 by Joy Hawkins During this SMX Advanced session, panelists discussed what SEOs need to know about Google’s Search Quality Rating Guidelines, created for the human beings who double-check that the Google algorithm is performing as designed. Columnist Joy Hawkins recaps. Do you really know how much you’re bidding?Jul 6, 2016 by Frederick Vallaeys Columnist Frederick Vallaeys shares a handy AdWords script that generates a Search Engine Land Source

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SEO Dasar: Pengertian Search Engine Optimization dan Gunanya

SEO Dasar: Pengertian Search Engine Optimization dan Gunanya http://ift.tt/1v2cK8y SEO Dasar: Apa itu SEO? Apa guna dan manfaat SEO? Bagaimana cara mendapatkan trafik dengan search engine optimization? Dapatkan jawabannya di video ini. ———————– Tempat Belajar Bisnis Online Gratis: http://ift.tt/Wa8WoG Facebook Page kami: http://ift.tt/1wqLYbH Sekarang Anda bisa ikuti kami: http://twitter.com/syamsulalamnet

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Angie’s List is now free: What this change means for your business

In a move that hasn’t attracted a lot of attention online, Angie’s List followed through on their March announcement and removed their paywall last week. Anyone can now become a member without paying the previous ~$40/year fee, and reviews are now accessible by anyone. This change, which did fly under the radar, does have strong implications for the online reputations of many businesses. Angie’s List has always done well in the home services market: think plumbing, landscaping, HVAC, roofing, concrete and the like. And while Angie’s List did have an impact on their reputations, less than one percent of the US population were members, which meant the vast majority of people couldn’t see the rating or reviews posted on a company profile. Unlike Yelp, businesses could get by with bad Angie’s List scores and negative reviews because a lot of people couldn’t see them. Now, everyone can. The tearing down of the Angie’s List paywall is a game-changer for these service providers. Search Engine Land Source

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Do keyword rankings even matter anymore?

Some SEOs and brands think that rankings are a very important metric to track for SEO success. But is this really the case? Some sites rank well for high-volume keywords but don’t get any benefit from it because the keywords do not meet user intent, and the user ends up leaving the site because they could not find what they are looking for. This leads to a bad user experience. High search engine rankings can be great — but only if the keywords drive traffic, deliver conversions and improve your ROI. Sometimes, a brand owner or client has specific keywords for which they want to rank because they think those keywords are valuable. You plead your case on why these keywords will not be good targets (e.g., because they have low search volume, the content does not meet the intent and so forth), but you’re a team player, so you go ahead and target the keywords to make your client happy. Once you get your Search Engine Land Source

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13 link opportunities to pursue now

Link acquisition is hard. There are a number of unique challenges in link building, which are made even more difficult since most SEO programs only allocate a small portion of their budget to link building. Links are still not guaranteed, even when you have incredible, compelling content to share. According to a study conducted by BuzzSumo and Moz: When we looked at a bigger sample of 757,317 well shared posts we found over 50% of these posts still had zero external links. Thus (sic) suggests while many posts acquire shares, they find it far harder to acquire links. So even if your content is popular and achieves a healthy number of social shares, links are far from guaranteed. That’s why intentional link acquisition is important. It’s not impossible to strategically secure worthwhile links for your site — in fact, you likely have a number of link opportunities worth pursuing. Here are 10 (plus a few extra!) link opportunities — with real-life examples — that you might be Search Engine Land Source

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Fourth of July Google doodle brings Old Glory’s stars to life to enjoy the holiday

Today’s Google logo on its U.S. homepage has been replaced with a doodle to mark the July 4th holiday. The illustration gives life to all 50 American flag stars as they celebrate Independence Day. They’re doing everything from grilling, playing in a sprinkler, throwing a baseball and riding a bike to a marching band playing music and others just enjoying the day. The logo leads to a search for “Fourth of July” and includes the usual sharing icon to post the image on social or send via email. Here’s the full picture to see everything the stars are up to: Search Engine Land wishes all of its readers a happy Fourth! The post Fourth of July Google doodle brings Old Glory’s stars to life to enjoy the holiday appeared first on Search Engine Land. Search Engine Land Source

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eBay goes AMP, sign it might break out past news?

eBay announced they are now serving over 8 million pages using AMP, Google’s accelerated mobile project initiative. This is the first major non-news site that has deployed AMP widely in a production setting. eBay said deployed it for many product and category based pages for mobile only. They even gave example URLs of the pages that support it including this one and this one. eBay said you can add the amp/ parameter to any browse URL when you are on the mobile site and you should see the AMP version. Here are examples of the URL: Not AMP: http://ift.tt/296eok5 AMP: http://ift.tt/295uiPh In late February, AMP went live in the top news stories box on mobile pages. In fact, the only way to show in the top news carousel on mobile is to have AMP available pages. Since then AMP has expanded into iOS app, recipes and the Google News apps. Everyone expects Google to enable AMP promotion in more and more Search Engine Land Source

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Meta Tags (html) & Search Engine Optimization

Meta Tags (html) & Search Engine Optimization Quick Tip: How to insert Meta Tags into your HTML web pages and how to use your focus keywords for Search Engine Optimization. http://www.qhorr.com

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HTML and CSS tutorial for beginners – Web design tutorial for beginners 2016

HTML and CSS tutorial for beginners – Web design tutorial for beginners 2016 In programming for beginners, with HTML & CSS you’ll learn basic web development concepts and skills that will allow you to build simple websites, modify existing websites and create interactive prototypes of your business idea so that you can use it as a communication tool with your developer, customers and investors. In this lesson, we’ll follow a project-based approach. Through out the lesson you’ll be building a “Metro style” homepage that looks great in a desktop computer and in a mobile phone. HTML and CSS tutorial for beginners are the fundamental skills for building any kind of website. This lesson is an opportunity for all you who wants to become a web developer and does not know from where to start. This lesson will provide for you, the beginner a great start in their web development journey. Even if your goal is not to become a web designer, learning HTML and CSS can be an amazing tool to have in your skill-set – both in the workplace, and at home. Whether you are a personal favorite web programming, or the business, organization, programming languages ??HTML and CSS this is especially important for you, HTML and CSS is the foundation for you so you have the skills needed for web design, From a simple website that shows who they are and what they do, to more complex solutions such as mobile apps and information systems, aimed to give personal, entrepreneurs the basic programming skills and knowledge so that they have higher chances of success with their business ideas. Thanks for watching and don’t forget to subscribe: https://www.youtube.com/channel/UCcxgwjdQEh7rNCq5vpWYJ5A?sub_confirmation=1 “Like” us on Facebook: https://goo.gl/zK1iUO G+: https://goo.gl/ZdKBAE Twitter: https://twitter.com/tuanthong138

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SEO Analysis Tools — The Good, the Bad, and the Ugly

Many of the SEO Tools you will see in the following video can help understand how Google and the other Search Engines think of your site. The tools can also trick you into believing inaccurate things about your website. In the video, I give an example of a BIG mistake that a client made that […] Dallas SEO Geek source article

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SearchCap: Machine learning, content marketing & search rankings

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Machine learning for large-scale SEM accountsJul 1, 2016 by David Fothergill Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns. Help! I just launched a new website and my search rankings tanked!Jul 1, 2016 by Will Scott Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch. How to maintain content marketing focus in long-running SEO programsJul 1, 2016 by Derek Edmond Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign. Search in Pics: Android Nougat statue, John Kerry in self driving car & a Google chandelierJul 1, 2016 by Search Engine Land Source

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Bing gets smart: adds trivia, quizzes & polls

Bing wants to pull more users via its homepage, and is using trivia to do it. Last month, the site began posting trivia questions in place of “hotspots” on Bing.com. The trivia questions relate to Bing’s image of the day and display when you hover over the graduation cap icon now showing on the homepage. Answering the trivia question will launch a three-question quiz at the top of a search results page for whatever the correct answer is. The quiz interface lists the correct answer, further info on the topic and the option to answer the next question. In addition to the daily quizzes, Bing also has a weekly news and trends quiz that it posts on Fridays which can be found in the “Popular Now” carousel that runs across the bottom of its homepage. Bing Rewards members can earn credit by taking the quizzes, and quiz scores can be shared on social sites. Senior managing editor Kristen Kennedy Search Engine Land Source

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