Google testing ratings percentage instead of yellow ratings stars in text ads

Google has long featured star ratings in search ads and organic listings. In a new test, the eye-catching yellow stars and rating number are replaced by a percentage of positive ratings. The desktop search results were sent to Search Engine Land by Peter Lavelle, digital marketer for Pure Fx in the UK. Notice the stars are replaced with “94% positive rating.” Testing positive ratings percentage. I’ve been unable to replicate it on desktop or mobile. Here’s how the ad for that same website appears with the ratings stars in a desktop search. Current formatting with average ratings number and stars in yellow It’s an interesting test to move away from the bright ratings stars to a subtle all-gray, all-text extension. It gives the eye more opportunity to absorb the ad text and other extensions, however, and could be a test to see how this treatment performs ahead of the rollout of Expanded Text Ads, which put a greater emphasis on ad copy with substantially Search Engine Land Source

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