Bing wants to pull more users via its homepage, and is using trivia to do it. Last month, the site began posting trivia questions in place of “hotspots” on Bing.com. The trivia questions relate to Bing’s image of the day and display when you hover over the graduation cap icon now showing on the homepage. Answering the trivia question will launch a three-question quiz at the top of a search results page for whatever the correct answer is. The quiz interface lists the correct answer, further info on the topic and the option to answer the next question. In addition to the daily quizzes, Bing also has a weekly news and trends quiz that it posts on Fridays which can be found in the “Popular Now” carousel that runs across the bottom of its homepage. Bing Rewards members can earn credit by taking the quizzes, and quiz scores can be shared on social sites. Senior managing editor Kristen Kennedy Search Engine Land Source
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