SearchCap: Machine learning, content marketing & search rankings

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Machine learning for large-scale SEM accountsJul 1, 2016 by David Fothergill Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns. Help! I just launched a new website and my search rankings tanked!Jul 1, 2016 by Will Scott Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch. How to maintain content marketing focus in long-running SEO programsJul 1, 2016 by Derek Edmond Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign. Search in Pics: Android Nougat statue, John Kerry in self driving car & a Google chandelierJul 1, 2016 by Search Engine Land Source

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