SearchCap: Google local ad inventory, PPC profits & rankings drop

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expansion of Local Inventory Ad product search now live in Maps and knowledge panelsJul 13, 2016 by Ginny Marvin The new feature, announced in May, allows users to search for product availability at specific stores from the search and Map listings of participating advertisers. Moz shows you the faster way to find duplicate local business listingsJul 13, 2016 by Digital Marketing Depot Detection of duplicate listings is a core task of any citation audit, and manual research can make it a time-consuming one. Automating the search for duplicates can significantly reduce staff workload, enabling both agency marketer and in-house Local SEOs to meet duplicate removal goals with greater efficiency. This white paper from Moz will show you […] How to conjure big PPC profits with a few hundred dollarsJul 13, 2016 by Larry Kim Search engine marketing for generic Search Engine Land Source

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