Search Engine Optimization Click here: http://ift.tt/2a1hHtK to join the Social Media Lab. In this video, I wanted to run through the basics of search engine optimization (SEO) especially in light of the massive changes that Google has made over the last couple of years in which they have named Panda and Penguin. If you’re new to search engine optimization and are looking for a SEO tutorial for beginners, then this video will be of help. In another video, I’ll cover more advanced topics in SEO for people that know these basics quite well such as how to get some awesome high PR backlinks, how to get your links indexed, what social media links work etc etc. So back to what this video covers. I’ll cover the three important phases of search engine optimization which includes keyword research (this is the most important phase), on page SEO and off page SEO.
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