3 signs your landing page copy is leaving your visitors high and dry

There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it. In this post, I’ll show you three copywriting mistakes you are probably making on your landing pages — and how to correct them. 1. Your copy focuses on features, not benefits Features tell your audience what your product is about. Benefits tell them what your product can do for them. Although features are important — they educate customers about your product’s specifications — they are purely informational. They don’t really persuade users or tell them how their lives will change by buying your product. To understand why this works, you need to understand how your customers make purchase decisions. While we’d like to assume that we make rational decisions after Search Engine Land Source

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