Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After buying Yahoo for nearly $5 billion, Verizon is now in the search businessJul 25, 2016 by Greg Sterling With the acquisition, Verizon now has advertising deals with both Google and Microsoft. Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWordsJul 25, 2016 by Ginny Marvin Smart Bidding reporting is getting more robust, and the bid automation tool will continue to take more conversion signals into account, says Google. Google sunsetting AdWords Converted Clicks in SeptemberJul 25, 2016 by Ginny Marvin The Conversions metric finally takes over for AdWords’ original conversion tracking method. 5 annoying AdWords bugs only the pros knowJul 25, 2016 by Todd Saunders AdWords is a great tool, but it’s not perfect! Columnist Todd Saunders documents some common issues, bugs and complaints with the AdWords interface that he’d love to see addressed. Color Search Engine Land Source
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