Bing ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia

Many paid search marketers will be pleasantly surprised the next time they go to perform keyword research in Bing Ads. Firstly, those in the United Kingdom, Canada & Australia will now have access to Keyword Planner. Secondly, Keyword Planner will have an additional targeting feature to help users find keyword suggestions based off of product categories. Keyword Planner was launched last year and was only available for folks within the United States. Now those in the United Kingdom, Canada & Australia will find Keyword Planner under the ‘Tools’ navigation element in their accounts. Users will also have the ability to show targeting options such as cities, states/provinces and will pull historical search statistics across all of these locations. Stats include average monthly searches, competition, suggested bids, ad impression share and traffic estimates. With this new change the Campaign Planner tool will be removed from the Tools tab as it is being replaced by Keyword Planner. The enhancement to suggesting keywords within Keyword Planner Search Engine Land Source

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