Google expansion of Local Inventory Ad product search now live in Maps and Knowledge Panels

In May, Google announced it would soon give retailers running Local Inventory Ads, another way for searchers to find out if a product is available in their local store. That functionality is now live, with retailers like Ikea, Macy’s and REI participating. The new “Search items at this store” feature is available both in the Knowledge Panel and Google Maps results for participating retailers. Here’s what a Macy’s store listing looks like in desktop search: Nicolai Helling spotted the feature on a search for Ikea Waldorf Germany. Here’s what that store’s listing looks like in Maps on mobile. The link text in Maps on both mobile and desktop is black for some reason, making it less obvious that it’s clickable. (This feature was not showing on mobile search for retailers when I looked.) Clicking on the link takes users to a Google-powered landing page that features all of the inventory slated as available in the advertiser’s Local Inventory product feed that powers Local Inventory Ad campaigns. Search Engine Land Source

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