Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Soon, import call conversion data into AdWords for better attribution & optimizationJul 20, 2016 by Ginny Marvin Tracking call conversions will no longer be limited to measuring call length. New Google ranking study shows links are incredibly important to the ranking algorithmJul 20, 2016 by Barry Schwartz Many think links are a declining ranking signal in Google’s algorithm, but this new study shows links are more important than ever. An experiment in trying to predict Google rankingsJul 20, 2016 by JR Oakes In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community. New insights on the customer decision journeyJul 20, 2016 by John Cosley Columnist John Cosley shares research from Bing Ads on the Search Engine Land Source
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