Web Design Essentials | Best Tools, Tips & Tricks | Top Web Designing softwares

Web Design Essentials | Best Tools, Tips & Tricks | Top Web Designing softwares Check us out for web design and digital marketing/publishing – http://ift.tt/1H187y8 Video on how to increase traffic to your website here : https://www.youtube.com/watch?v=spwJI… Virtual Reality and Augmented Reality Websites Explained here : https://www.youtube.com/watch?v=KMdCG… Web Designer Essentials | Best Tools, Tips & Tricks for Designing a Website | Web Designing Top Softwares | This video sums up the top and best web designing tools of 2016 and help you increase your website designing workflow! A web designer must have tools and website designing must know tricks. Visit us for your customised amazing website! http://ift.tt/1H187y8

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SearchCap: Google Merchant Center update, SEO & Chrome

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google debuts a brand new look for Merchant CenterAug 30, 2016 by Ginny Marvin A much needed face lift also includes some new features. Mastering Online-to-Offline Marketing: New Digital Strategies for Offline ConversionsAug 30, 2016 by Digital Marketing Depot Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge. Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend this webcast […] Five free Chrome extensions for SEO practitionersAug 30, 2016 by Brian Harnish Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screen shots to checking links to content analysis. Moving your SEO program beyond discoveryAug Search Engine Land Source

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Google launches “In Apps,” a way to find content within apps on Android phones

Google has announced a new way to locate content within apps on Android phones. “In Apps” is a search tab that allows this, a new addition to the Google app for Android. Google shared the news on its Inside Search blog today, along with an illustration of how it works: Currently, Google says the feature works with Gmail, Spotify and YouTube. It’s promising that support for more apps will happen in the coming months, including for Facebook Messenger, LinkedIn, Evernote, Google Keep, Glide and Todoist. App search is local to the phone, so that if you’re not connected, you can still locate information. That’s important, because it highlights how this type of “searching within apps” is different from what Google already supports. Searching your phone, not the web Currently, Google supports Firebase App Indexing (previously called Google App Indexing), which is a way for app developers and publishers to ensure those searching Google for web-wide information can jump directly into apps. IE, Search Engine Land Source

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Billions served: PC search is down but query volume is way up for Google

Writing about search market share on the desktop is now a bit like writing about old cars. It’s sort of interesting but less and less relevant. For reasons that remain mysterious, comScore has neglected to provide a unified view of the search marketplace — despite the fact that likely between 55 and 60 percent of search queries now come from mobile devices. July desktop search rankings in the US reflect the following distribution, according to comScore: For comparison, the following are the comScore numbers from July 2015: Google Sites — 64.0% Microsoft Sites — 20.4% Yahoo Sites — 12.7% Ask Network — 1.8% AOL — 1.2% Essentially all parties have lost incremental share except for Bing, which has gained 1.5 points. Depending on your perspective, this could be spun as trivial or part of Bing’s long slow climb to meaningful desktop search market share. PC query volumes peaked on the desktop in 2013. However, in mobile, Google commands roughly 94 percent of the market according to Search Engine Land Source

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YouTube Video SEO and How to Rank Videos in YouTube

YouTube Video SEO and How to Rank Videos in YouTube How to Rank Videos in YouTube Search with Video SEO Ranking Videos on YouTube can help your videos get discovered and get more views. Learning Video SEO is the first step. Getting more views on YouTube is completely dependent on getting your videos in front of as many people as possible. YouTube is the second largest search engine in the world, so ranking in YouTube search is essential to growing in YouTube for most new YouTube creators. Ranking High in YouTube can be accomplished even by new YouTubers if you know how to take advantage of Video SEO (Search Engine Optimization). The same rules apply to YouTube as apply to Google when it comes to this with very minor differences. YouTube Rankings are dictated by specific Video SEO Factors: Watch Time effects Your YouTube Ranking-Heavy Number of Views effects Your YouTube Ranking- Heavy Titles and Description Text effects YouTube Ranking- Medium Video Tags effect Your YouTube Ranking- Medium Frequency of YouTube Activity effects Your Ranking- Medium Video Likes and Shares effect Your YouTube Ranking- Low This video sponsored by Reel Genius http://goo.gl/f0lvpF Example of a Video Tagged in Reel Genius: http://goo.gl/ouvSuS Like My Content? Subscribe for More Awesome! https://youtube.com/subscription_center?add_user=robertoblake2 Get CREATE AWESOME Shirts!: http://goo.gl/lsr8uY Support My Channel via Patreon! http://ift.tt/1bw0YOx 2014 Movie Reviews: http://bit.ly/movreviews2014 Other Television Reviews The Flash Season 1 http://bit.ly/s1theflash Arrow Season 3 http://bit.ly/s3arrow RWBY Volume 2 http://bit.ly/rwby2 Game of Thrones: http://bit.ly/gotvideos Follow Me Online! My Graphic Design Portfolio http://robertoblake.com Learn Graphic Design on My Blog: http://ift.tt/16Dne79 Follow Me on Twitter: http://twitter.com/robertoblake Like Me on Facebook: http://ift.tt/16Dndju Checkout My Instagram http://ift.tt/1C2q7ZE Flickr Photos: http://ift.tt/16Dne7d

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Test points to likely influence of click-through rate on search rankings

There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible it does. Reading articles, experiments and case studies is great, but we’re always eager to test things out for ourselves. We maintain a bunch of test websites for just that purpose. And so we decided to run a CTR test on one of the websites we hadn’t touched in a long while. The hope was to gather some evidence of our own. If you’re looking for a randomized, double-blind, placebo-controlled test, this ain’t it. But if you’re looking for more anecdotal evidence suggesting how the algorithm might react to clicks based on an experiment of n=1, this is it. The site We started by selecting a site that hadn’t had a lot of work done to it. In fact, it was one of our more neglected test sites, which made it ideal for Search Engine Land Source

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With Panda in stealth mode, why Google’s quality updates should be on your algorithmic radar [Part 1]

In May of 2015, I uncovered a major algorithm update that I called “Phantom 2.” It ended up being a huge update that impacted many websites across the web globally. I’ll explain why it was named “2” and not “1” soon. Google first denied there was an update in early May 2015, but then finally explained that they did indeed roll one out. They said it was a “change to its core ranking algorithm with how it assesses quality.” And with Google always looking to surface the highest-quality, most relevant information for users, that statement was incredibly important. This led the folks at Search Engine Land to call the May 2015 update Google’s “Quality Update.” (I still like Phantom, but hey, I’m biased!) Note, and this is important: I called the update “Phantom” simply because it was a mysterious one. Google has not officially named the update Phantom, and from what I gather, they don’t like the name very Search Engine Land Source

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SearchCap: Google review guidelines, Panda mode & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates local reviews schema guidelinesAug 29, 2016 by Barry Schwartz Now only reviews “directly produced by your site” can have local reviews markup, according to Google. With Panda in stealth mode, why Google’s quality updates should be on your algorithmic radar [Part 1]Aug 29, 2016 by Glenn Gabe What are Google’s quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn Gabe explains the history and possible mechanics of these algorithm updates. Test points to likely influence of click-through rate on search rankingsAug 29, 2016 by Brian Patterson Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. Compare 16 local marketing automation toolsAug 26, 2016 by Digital Marketing Depot Managing online citations, claimed and unclaimed listings, landing pages, reviews Search Engine Land Source

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Think like a Search Engine: Optimizing content, marketing, and communications for SEO

Think like a Search Engine: Optimizing content, marketing, and communications for SEO TechSoup Global’s Online Marketing and Analytics Manager James Metzger talks about how to optimize your nonprofit’s content for SEO. This presentation was part of NPTechWeek, organized by Tech Impact http://techimpact.org and HandsOn Tech. http://ift.tt/2bKSnuR

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Use SEO or Search Engine Optimization for Your Small Business

Use SEO or Search Engine Optimization for Your Small Business http://bit.ly/2bJBm2V We’ve gone back to the archives for this online marketing series, and we hope it gives you a smile along the way. At Web.com, our mission is simple: to help small businesses compete and succeed on the web! And that’s why we offer a full range of Internet services to small businesses at any point along their lifecycle. In this retro series, we cover everything from creating a web presence to using search engine marketing to propel your online marketing to adding an SSL Certificate to ensure that your customers enjoy a safe and secure experience on your website. Cheers!

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Bing search app for iOS & Android gets new music, video & map features

Bing has released new updates to its search app for iOS and Android, adding new music and video features, along with more map options. The updated version 6.7.2 Bing search app will now play a video without sound directly in search results with the lyrics listed below the video — a feature that has been available on Bing desktop. The app also includes a new Music page listing trending songs and artists. According to a report on the Android Community website, Bing’s search app can also give the title to a song being played: “In case you’re looking for a specific song, you can use the Bing Search app by typing the name of the song or if something is playing, it will tell you what it is.” In addition to updates around music, users can add movie titles to their Netflix and Amazon Prime watch lists from the app’s Movies page. Bing has also added the option for users to Search Engine Land Source

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SearchCap: Bing search app, SEM automation & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing search app for iOS & Android gets new music, video & map featuresAug 26, 2016 by Amy Gesenhues Bing’s making it easier to find song titles, as well as add Netflix and Amazon movie titles to your watchlist on mobile. The SEM automation primerAug 26, 2016 by David Fothergill Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for. 4 e-commerce link building tactics that still work in 2016Aug 26, 2016 by Christian Sculthorp Link building for e-commerce sites can be a challenge, but it isn’t impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store. Search in Pics: Google NYC 10 years, keyboard pranks & a folding tableAug 26, 2016 by Barry Schwartz In this week’s Search Search Engine Land Source

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Compare 16 local marketing automation tools

Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings, and data feeds for hundreds or thousands of locations has become time consuming and costly for enterprise brands. Automating local marketing processes through LMA tools can provide numerous benefits. This 50-page report reviews the current trends and includes profiles of 16 leading local marketing automation vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. If you are looking to adopt a local marketing automation software platform, this report will help you through the decision-making process. Visit Digital Marketing Depot to download your copy. The post Compare 16 local marketing automation tools appeared first on Search Engine Land. Search Engine Land Source

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I’m a published author on SEO!

SEO Myths and Half Truths was a long time coming. There have been many myths and misunderstandings propagating through the world of SEO (mis)information for years. It is amazing to me that some of them have lasted so long.  That was part of what I studied to bring to the people — why do certain […] Dallas SEO Geek source article

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AMP now supports A/B testing and other experiments

Now you can run experiments, such as A/B tests, using AMP pages. This was announced on the AMP blog. “[W]e’ve launched a new AMP component that allows you to conduct user experience experiments on an AMP page,” Google said. Within the code, you can specify how much traffic to send to which experiment. The element allows you to specify all experiment behaviors via a JSON configuration. Plus, through this new configuration, it will expose additional analytics reporting attributions so you can collect enough data to decide which experiment works best. Here is sample code on how to use — and you can read this blog post to learn more. The post AMP now supports A/B testing and other experiments appeared first on Search Engine Land. Search Engine Land Source

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It’s time to up your game on social media

Modern social media marketing is still marketing. So if you understand your audience by listening, and if you publish content that resonates, engage them and measure your success, you will make great social strides in this digital world. Download this guide from Oracle to up your game on social media — become more aligned with your customers and followers and create a better perception of your brand. Visit Digital Marketing Depot to get “The Guide to Social Media Marketing.” The post It’s time to up your game on social media appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google search games, AMP experiments & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP now supports A/B testing and other experimentsAug 25, 2016 by Barry Schwartz Check out the new amp-experiments component that lets you easily test different variations of your AMP pages. Google rolls out new solitaire & tic-tac-toe games directly in searchAug 25, 2016 by Amy Gesenhues A quick query for “solitaire” or “tic-tac-toe” will surface either game within both desktop and mobile search results. Google now requires more reviews for Seller Ratings to show in adsAug 25, 2016 by Ginny Marvin The higher threshold will put added pressure on smaller businesses to gather reviews. Spell-check your new expanded text ads with this AdWords scriptAug 25, 2016 by Russell Savage Expanded text ads are here, and advertisers will likely be doing significant ad copy revisions as a result. Luckily, columnist Russell Savage reminds us that you can use AdWords scripts to ensure Search Engine Land Source

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Graphic Design Tutorial: Web Design Review

Graphic Design Tutorial: Web Design Review UX/UI design for the Blind site. Overview of design concepts when it comes to laying out your web page. Blind design portfolio review with Chris Do and Jaime VanWart. This is the second video in the series of going behind the scenes with Blind chief strategist and ECD Chris Do as we get a glimpse into the inner workings of a design studio. View Jaime VanWart’s site here: http://ift.tt/29XxJ7r Tools used: Adobe Illustrator Adobe Photoshop InVision (site mockup) Fonts: coming soon _________________________________________________ SUBSCRIBE to get the latest #SkoolProcess: bit.ly/skoolprocess HOW TO SUPPORT THE SKOOL: Purchase a CORE Kit: http://ift.tt/22vAGRH Support The Skool by making purchases using our Amazon Affiliate Link: http://ift.tt/29Xx6Lg Buy useful design tools from Creative Market: http://ift.tt/2aawe9l Get your business cards printed at Moo: http://ift.tt/22vAGRJ Special Thanks to our Sponsors: http://ift.tt/2aawy84 Watch the latest live Tweets: http://bit.ly/TheSkoolTwitter _________________________________________________ Connect with Skool Live online: Visit The Skool WEBSITE: http://ift.tt/U4xada Like The Skool on FACEBOOK: http://bit.ly/TheSkoolFacebook Follow The Skool on TWITTER:http://bit.ly/TheSkoolTwitter Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Chris Do: https://twitter.com/theChrisDo http://ift.tt/1sdoqs5 (for FB live and event announcements). Jose Caballer: https://twitter.com/joseCaballer Aaron Szekely: https://twitter.com/AaronSzekely The PROCESS Credits: Executive Producer– Chris Do Hosts– Chris Do Director– Aaron Szekely Cameraman– Aaron Szekely, Andrew Truong Producer– Aaron Szekely Editor– Aaron Szekely Show Open– designed by William VanSkaik, animated by Bara Kwon Musical Director– Adam Sanborne

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Yoast Seo Tutorial 2016 – How To Setup Yoast SEO Plugin – WordPress SEO By Yoast

Yoast Seo Tutorial 2016 – How To Setup Yoast SEO Plugin – WordPress SEO By Yoast (Recommended) Visit http://www.piehost.com for amazing web-hosting Visit http://ift.tt/2aMT4zF for UNLIMITED WordPress Support! Learn how to setup the Yoast Seo plugin for your wordpress website. This is a complete yoast seo tutorial 2016 wordpress seo by yoast plugins. Yoast SEO has some amazing features that can help index your website with search engines like google yahoo and bing and help you learn more about on page SEO with the yoast plugin for your wordpress website. It helps visitors know what your about and will make you appear more professional You can choose the title, description and even image that will display anytime someone shares your page on one of the most popular social media networks on earth! Its a really way for people to share and identify your website with image sharing, another great way to get more exposure! In this video, I will cover all the yoast settings and not skip anything. I will talk about the general section and how to introduce yourself with the yoast plug in- than we will talk about the social aspects of the yoast seo plug in For more tutorials like this, visit my website at http://ift.tt/25xeDN8

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Optimizing your internal link structure

Let’s begin by quickly talking about what an internal link is. An internal link is a link from a webpage to another resource on the same domain. That resource may be another webpage (what we’ll be focusing on here) but can also include links to media files, downloads and more. Here are two primary considerations we need to make when thinking about our website’s internal link structure: Users. Obviously, you should first consider when thinking about where to place links on a page and where they should lead. We want to get users from where they are to where they want to go (or where we want them to go) as quickly and easily as possible. Search engines. Another critical consideration is how a search engine will view the internal links on your site and how they will pass their weight. I’m going to leave discussions around the first point above to others stronger in design and UX and focus here on Search Engine Land Source

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Oracle finds marketers are sold on social, still getting their feet wet in mobile

In a recent study from Oracle, conducted in conjuction with Social Media Today, it was found that most marketers are comfortable with social marketing, but they’re still getting their feet wet with mobile. Download this Social Data e-book and learn which social channels are performing the best and why most marketers are planning a mobile strategy next. Visit Digital Marketing Depot to get the “Social and Mobile Marketing Data Report.” The post Oracle finds marketers are sold on social, still getting their feet wet in mobile appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: PPC tips, link structure & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimizing your internal link structureAug 24, 2016 by Dave Davies SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site’s internal links. 3 things every PPC beginner needs to tryAug 24, 2016 by Brett Middleton Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you! Oracle finds marketers are sold on social, still getting their feet wet in mobileAug 24, 2016 by Digital Marketing Depot In a recent study from Oracle, conducted in conjuction with Social Media Today, it was found that most marketers are comfortable with social marketing, but they’re still getting their feet wet with mobile. Download this Social Data e-book and learn which social channels are Search Engine Land Source

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Google dropping “Mobile-friendly” label from search results

Kashin / Shutterstock.com Google says it is doing away with the mobile-friendly label that appears in search results. That does not mean that the mobile-friendly algorithm is dead, it just means Google is removing the label. In its announcement, Google said that “85% of all pages in the mobile search results” now are mobile-friendly by Google’s criteria and thus they decided to declutter the search results by removing the label. The label launched officially in November 2014. If you do not see your site with the mobile-friendly label, there is no need to worry. You can use Google’s mobile-friendly testing tool and/or check your mobile usability report in the Google Search Console. Here is a screen shot of what the mobile-friendly label looked like up until today in the Google mobile search results: The post Google dropping “Mobile-friendly” label from search results appeared first on Search Engine Land. Search Engine Land Source

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Google warns it will crack down on “intrusive interstitials” in January

Google has announced that it will begin cracking down on “intrusive interstitials” on January 10, 2017, because this type of ad “can be problematic on mobile devices where screens are often smaller.” Google will be potentially penalizing — i.e., lowering the rankings — of these web pages. Google said “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” Google explained which types of interstitials are going to be problematic, including: Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page. Displaying a standalone interstitial that the user has to dismiss before accessing the main content. Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold. Here is a diagram from Google to Search Engine Land Source

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SearchCap: Google drops “mobile-friendly” label, Bing Ads & AMP for e-commerce

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google warns it will crack down on “intrusive interstitials” in January Aug 23, 2016 by Barry Schwartz Google will reinforce its emphasis on the mobile search experience with a new penalty affecting “intrusive interstitials” on mobile web pages. Google dropping “Mobile-friendly” label from search results Aug 23, 2016 by Barry Schwartz Google says the change is designed to declutter its search results. Bing Ads opens pilot access for Expanded Text Ads Aug 23, 2016 by Ginny Marvin Advertisers can apply now to begin testing ETAs in their campaigns. The human side to SEO: the power of personas Aug 23, 2016 by Ryan Shelley On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections. Integrate lifetime value to benefit a customer-led SEO strategy Aug 23, 2016 by Chris Liversidge Columnist Chris Search Engine Land Source

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Search Engine Optimization Tips Tutorial in Urdu

Search Engine Optimization Tips Tutorial in Urdu Subscribe My New Channe: https://www.youtube.com/channel/UCrgcy5gotozRMdOWuJ5jB6g?sub_confirmation=1 Search Engine Optimization Tips For Everyone Tutorial in Urdu, After Watch This Video Tutorial You can easily understand about SEO Tips.

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OpenStreetMap debuts Google Street View alternative: OpenStreetView

OpenStreetMap (OSM) has launched an effort to build an open-source version of Google Street View, called (not surprisingly) OpenStreetView. The hope is to use crowdsourcing to generate street-level photography for OSM on a global basis. To do this, OSM supporter Telenav has built Android and iOS apps for those who want to capture images for upload while driving. There’s some technical complexity to recording and uploading images. Thus it’s really not accessible to general users; the project is for “mappers” and mapping enthusiasts. To my knowledge, there are no incentives to participate beyond a leaderboard and/or a desire to see the project built. While a long shot, it’s quite possible that OpenStreetView will succeed over the long term, given the history and unlikely success of OSM itself. However, it will take years for the coverage to build up and become meaningful for a global user base. There was an early attempt at an OpenStreetView in 2009, but it failed to Search Engine Land Source

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SearchCap: Bing Ads Editor, Google index status stalled & local business cards expands

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: OpenStreetMap debuts Google Street View alternative: OpenStreetViewAug 22, 2016 by Greg Sterling The company seeks to crowd-source street-level photography on a global basis. Bing Ads Editor now supports custom ad copy for native ads on MSN.comAug 22, 2016 by Ginny Marvin Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, advertisers can now create ads specific to native placements on MSN.com in bulk using the tool. “Native ads perform better when they explain benefits and […] The way-too-early AdWords holiday testing guideAug 22, 2016 by Todd Saunders Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started. 17 days of 2016 Rio Olympic Google Doodles: Search Engine Land Source

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SMX East early bird rates expire Saturday. Register now!

Search Engine Land’s SMX East is only a month away! If you’re looking for cutting-edge SEO and SEM tactics that drive profitable and measurable results, then attending SMX East in September is a no brainer. Early bird rates expire Saturday, register for an All Access Pass and save $200 compared to on-site rates. Register now! The post SMX East early bird rates expire Saturday. Register now! appeared first on Search Engine Land. Search Engine Land Source

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What is SEO? How To Earn money With Seo Tutorial in telugu

What is SEO? How To Earn money With Seo Tutorial in telugu What is SEO Tutorial in telugu HOw To Earn money With Seo Tutorial in telugu ,Search engine optimization (seo) Tutorials – Seo training in telugu.

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[Tutoriel]Créer un webdesign – GRAPH

[Tutoriel]Créer un webdesign – GRAPH Premier épisode d’une longue série de tutoriels pour apprendre à créer un webdesign de A à Z, dans cette première partie : les bases. Vous découvrirez les bases pour lancer votre projet de webdesign dans une bonne voie. Vous connaitrez mes petits conseils pour bien débuter une maquette, et vous permettre ainsi d’avoir quelque chose de cohérent et d’esthétique par la suite. Vous verrez également comment structurer votre site facilement. Lien du kit: http://ift.tt/2by7GaL Suivez-moi sur twitter: https://twitter.com/abcliveFR Encore plus de contenu sur http://g-raph.me

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O Que É SEO – SEO Para Iniciantes

O Que É SEO – SEO Para Iniciantes http://ift.tt/1ci4Jao O que é SEO? Neste vídeo explico de forma simples e sem complicações o que é SEO ou Search Engine Optimization ou em português Otimização de Sites para os Motores de Busca. Esta é uma questão que tem surgido com frequência e para tentar eliminar dúvidas, revolvi fazer alguns vídeos para explicar de forma clara e simples o que trata o SEO e as suas vantagens e aplicações. Se tiver dúvidas ou questões que gostasse de ver abordadas, deixe o seu comentário para eu incluir nos próximos vídeos.

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Google testing image thumbnails in mobile search results again

AmsStudio / Shutterstock.com Google is testing showing image thumbnails in the mobile search results again. They did this back in December 2014, and we know Google is constantly testing user interfaces, so this should come as no surprise. Dan Smullen shared a screen shot with us on Twitter showing this off. We can personally not replicate this, but here is that screen shot: We have emailed Google for a comment about this, but we suspect it will be the line about Google constantly testing and experimenting with new features, layouts and designs. The post Google testing image thumbnails in mobile search results again appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google images in results, AdWords changes & keyword planner excuses

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing image thumbnails in mobile search results againAug 19, 2016 by Barry Schwartz Google brings back an old test, showing images in the mobile web search results. What do you think of them? Business names start showing in AdWords Call Only adsAug 19, 2016 by Ginny Marvin Branding in the headlines should please advertisers. How Pokémon Go can help generate SEO and foot trafficAug 19, 2016 by Tony Edward Pokémon Go is hot right now, but how can you use this new mobile gaming craze to your advantage? Columnist Tony Edward has some suggestions. Google testing Campaign Groups to forecast & track goal targets across multiple campaignsAug 19, 2016 by Ginny Marvin Track conversion, spend or CPA performance for a set of campaigns. The future of the mapAug 19, 2016 by Brian Smith The leap from physical to digital maps was game-changing for Search Engine Land Source

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Google Local Business Cards or Posts about to roll out to ‘thousands’ of SMBs

In March, Google started showing “Local Business Cards” as part of the Google Posts system. This allows content providers or businesses or candidates to control the content that appears in the carousel near the top of search results. Below is an example from the March experimental launch, for Healthy Choice Massage. Now, according to information obtained by Mike Blumenthal, Google will dramatically expand availability of Google Local Posts from a “few dozen” to “thousands” of small businesses. Google Posts was created with mobile users in mind but they display on PCs as well. Google’s intent is to allow the business owner or marketer (or candidate) to communicate directly with users in search results, including content or information that the Knowledge Panel doesn’t allow. Content is also shareable from within the carousel. When I initially wrote about Local Posts in March, I speculated that it could be quite significant for local SEO — or local visibility at least. Andrew Shotland did Search Engine Land Source

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Paid search management software: Is it right for your business?

On the surface, paid search management software has all the glitz and glam of a new-age technological marvel. It’s sleek, it’s chic, and it takes the guesswork out of your account management. After all, humans make mistakes — computers don’t. Right? Well… maybe that’s giving them too much credit. Automated account managers are often sold as more intelligent than they really are. Unfortunately, when you buy paid search management software you’re not getting Iron Man’s “Jarvis”… … you’re getting a trained monkey. Now, there are advantages to trained monkeys, don’t get me wrong. They’re great for predictable, menial tasks, and they’ll work for bananas. But you’ll want to think twice about how much of your business you hand over to them. So, if you want to avoid monkey business in your paid search account, here are six questions you should consider before signing off on paid search management software: 1. Why am I doing this? The first thing you need to ask yourself is why you are actually considering the software purchase. Bad reason: “I want Search Engine Land Source

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Like Moz, Raven Tools refocuses on its first love: search

Yesterday, Seattle-based Moz announced it was laying off more than a quarter of its staff and refocusing the company on “what we love and what our customers value from us: search.” At the same time, Nashville-based Raven Tools has announced it is similarly refocusing on its original specialty of search optimization, by releasing a completely rebuilt, standalone version of its Site Auditor tool. It is designed to improve SEO by spidering and then identifying website problems at a code level, allowing the recommendations to be quickly shared for team members to fix. Co-founder and president Jon Henshaw told me that when the company was originally founded in 2007 as a marketing agency, its first software development was oriented around search engine optimization. Early products focused on tracking traffic from organic search and search results ranking. “Then,” he said, “we got ambitious because of our success, [and decided to] make a suite that does everything.” [Read the full article on Marketing Land.] The post Search Engine Land Source

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SearchCap: AdWords health, Bing Ads enhanced & drafts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Like Moz, Raven Tools refocuses on its first love: searchAug 18, 2016 by Barry Levine The Nashville-based company is releasing a rebuilt, standalone version of the most popular tool in its suite, a Site Auditor for search optimization. Paid search management software: Is it right for your business?Aug 18, 2016 by Jacob Baadsgaard Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in paid search management software. SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopperAug 18, 2016 by Purna Virji How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper. Bing Ads adds Enhanced CPC bid strategy to optimize for conversionsAug 18, Search Engine Land Source

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O que é SEO (Search Engine Optimization) | Olimpio Araujo Junior

O que é SEO (Search Engine Optimization) | Olimpio Araujo Junior O SEO (Search Engine Optimization), também conhecido como otimização de sites, é rapidamente definido como uma forma de aumentar os acessos do seu site através de um conjunto de técnicas e estratégias que permitem que um site melhore seu posicionamento nos resultados orgânicos dos mecanismos de busca, como Google e Bing. Neste vídeo você vai saber mais sobre essa importante técnica de Marketing Digital.

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Moz trims product line to focus on search, lays off 28% of staff

Moz has announced they are refocusing their toolset platform to focus on search. That means they are no longer going to offer the Moz Content or Followerwonk tools and that they are laying off 28 percent of their workforce. Sarah Bird, the CEO of Moz, said “after a lot of analysis and soul searching, we decided to radically simplify our strategy to re-focus on what we love and what our customers value from us: search.” She said this focus will help the company build better and great search tools, which they were founded on and continue to be most well-known for. The sad part is that 28 percent of the Moz staff will be let go. Many of those people are people our community has grown to love. Sarah Bird called that part of the change in Moz’s strategy the “gut-wrenchingly painful part.” Having to let go of any employee is hard, but almost one-third of your staff gone Search Engine Land Source

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SearchCap: AdWords preview tool, Moz layoffs & AdWords Express

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz trims product line to focus on search, lays off 28% of staffAug 17, 2016 by Barry Schwartz Moz, a company many SEOs have grown to love, announced they have made a strategic change to focus more on search, which means they are killing off Moz Content and Followerwonk. AdWords Express expands deeper click-to-call reporting, adds ad scheduling and moreAug 17, 2016 by Ginny Marvin Three new features arrive for small businesses using Google’s automated ad service. How to solve duplicate content local SEO issues for multi-location businessesAug 17, 2016 by Joy Hawkins It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page, but columnist Joy Hawkins has some advice for how to do just that. Now you can share results from the AdWords Ad Preview Tool with clientsAug 17, 2016 by Search Engine Land Source

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Drive unified digital customer experiences with better technology strategies

Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile and digital development must step up to support their firm’s initiatives. This Forrester executive overview from OpenText describes this opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports your marketing and business counterparts, from vision to implementation to ongoing optimization. Visit Digital Marketing Depot to download this MarTech white paper. The post Drive unified digital customer experiences with better technology strategies appeared first on Search Engine Land. Search Engine Land Source

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Google adds new state-by-state voting guide for “how to vote” searches

After launching “how to register” voter registration tools last month, Google has now added a new state-by-state “how to vote” guide to its arsenal of voting tools. In anticipation of the November elections, Google searches for “how to vote” now surfaces a “2016 Election: How to Vote” box with “How to,” “Requirements” and “When to vote” tabs that list information like voter ID requirements, deadlines, mail-in ballots and early voting procedures. In addition to the state-by-state voting guide, Google also shared search trends from the last four years, showing how “voter registration” searches have changed since the last election in 2012. “In fact, compared to the same time four years ago, nationwide searches for voter registration are up 190 percent nationwide,” writes product manager Emily Moxley on Google’s Inside Search blog. The post Google adds new state-by-state voting guide for “how to vote” searches appeared first on Search Engine Land. Search Engine Land Source

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How do your webinars stack up?

Download the 2016 Webinar Benchmarks Report from ON24 and see performance metrics from over 12,000 webinars, including data on: webinar registration and attendance; best times and days to deliver webinars; average audience size and viewing times; and best days to send email promotions for webinars. Visit Digital Marketing Depot to read the report. The post How do your webinars stack up? appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google vote, AMP errors, Bing Ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds new state-by-state voting guide for “how to vote” searchesAug 16, 2016 by Amy Gesenhues Google’s latest search feature for voters includes a “2016 Election: How to Vote” box with information on voter IDs, deadlines and mail-in ballots. Google Trends refresh includes geographic comparisons & export to Excel featureAug 16, 2016 by Amy Gesenhues In addition to launching a hub for the Olympics, Google Trends has released new tools for viewing and exporting search data. Should you hitch your campaigns onto the sporting bandwagon?Aug 16, 2016 by Laura Collins Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins looks at the results of some recent campaigns to find out. How to follow up on link requestsAug 16, 2016 by Julie Joyce Wondering how much follow-up is too Search Engine Land Source

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Create a Responsive Website Using HTML5 and CSS3

Create a Responsive Website Using HTML5 and CSS3 This is a standalone complete HTML5 and CSS3 Website Building Tutorial. You can check the demo and download files here – http://ift.tt/1FSSAlE Hope you enjoyed this tutorial! oh and f you want to go in depth, check this guide out (more than 10k word ultimate guide) PSD to HTML Tutorial: The Only Guide You Need in 2015 – http://ift.tt/1NvKaCi If you are enjoying this video and are looking for more, we created The Ultimate 2015 Web Design Learning Course, where in 9 hours we will teach you how to Build Your Own WordPress Site – 100% Responsive & Flat – http://rockingcode.com/ You will learn how to build website from scratch in Photoshop, then convert PSD to HTML and CSS. Finally using Bootstrap magic, we will covert website to fully responsive and functional WordPress website. We throw in some business lessons, interviews and many bonuses to amplify your learning and help you get some clients as well! What you are waiting for? Take your skills to the next level right now with http://rockingcode.com/

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SEO -1- Search Engine Optimization why ? with Clean Example in Tamil

SEO -1- Search Engine Optimization why ? with Clean Example in Tamil Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. YouTube channel link http://www.youtube.com/atozknowledgevideos Website http://ift.tt/1uVI1L6 Technology in Tamil & English Video Language Tamil

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Google adds Export to Report Editor option in AdWords

Google is improving the integration of Report Editor into the AdWords experience. The next time you opt to download a report from AdWords, you may notice an option to “Open in Report Editor.” Spotted by Kim Clinkunbroomer of Philly Marketing Labs, the option is available at the campaign, ad group and keyword levels of an account. Note, you’ll have to allow pop-ups for the report to open in Report Editor, which opens in a separate tab. Once the Report Editor window opens, you can modify the report, add filters, change the date range and perform other functions available in the tool. The post Google adds Export to Report Editor option in AdWords appeared first on Search Engine Land. Search Engine Land Source

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Check out my BIG SMX East Preview. Then register & save!

Search Engine Land’s SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers, keynotes, exceptional networking, and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend. The SMX East conference program is huge! It features multiple tracks filled with sessions that cover: All of the search marketing topics including search advertising, SEO, technical SEO, analytics and more. For all experience levels, from beginner to advanced. There’s something for everyone… all the time. You’ll learn proven tactics and techniques you’ll put to work immediately to harness the opportunities and cope with the challenges. It’s the ultimate survival guide to the dynamic and tumultuous world of search marketing. If this sounds right up your alley, read my preview and then register by Saturday, August 27 to take advantage of Early Bird rates! SEO is all about content marketing With constant Search Engine Land Source

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SearchCap: Google restricts Keyword planner, quality score changes & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google officially throttling Keyword Planner data for low spending AdWords accountsAug 13, 2016 by Greg Finn Not a big AdWords spender? You may notice a lack of data in your Keyword Planner account. Google adds Export to Report Editor option in AdWordsAug 15, 2016 by Ginny Marvin Users no longer have to generate Report Editor reports from scratch or rely on predefined options. The secret to writing awesome local contentAug 15, 2016 by Greg Gifford Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO. ‘Omnichannel’ may never catch on, but it’s the next big thing for localAug 15, 2016 by Wesley Young Wesley Young of the Local Search Association provides 5 tips Search Engine Land Source

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Bing Search Engine Optimization: Pt.4 Overview of Technical SEO Issues and Tools

Bing Search Engine Optimization: Pt.4 Overview of Technical SEO Issues and Tools Hear a discussion of technical SEO elements, website mechanics, site architecture, and utilization of Bing Webmaster Tools. [02:34] – Introduction to technical SEO [23:14] – Webmaster Tools [26:41] – Overview of website mechanics [33:40] – Bing Ads Partner Support

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Google officially throttling Keyword Planner data for low spending AdWords accounts

Earlier this week some marketers noticed that Keyword Planner data was displaying ranged data instead of precise search volume. The ranges were wildly broad with results like “100K-1M” and “1M+”. Some wondered whether this was merely a glitch or if this was a calculated measure that favored higher spending AdWords advertisers. Today, Google confirmed the latter. At the end of June, Keyword Planner was acting up and many users got the message that they needed to have an active AdWords account in order to see the data. This of course drew the ire of users everywhere. Last month a Google spokesperson confirmed with Search Engine Land that users do not have to have an active campaign to use Keyword Planner. However, just 13 days later and now it appears that you do need an active campaign for full data and that advertisers cannot have a “lower monthly spend”. According to Google, “most” advertisers will see Keyword Planner data as usual. But, Search Engine Land Source

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Bing Search Engine Optimization: Pt.2 Importance of Keywords and Keyword Research

Bing Search Engine Optimization: Pt.2 Importance of Keywords and Keyword Research Get a brief review of best practices behind keyword research, including tools, tips, and theory behind optimizing for search demand. [01:29] – Keyword Research Terminology [08:35] – Fundamentals of keyword research [26:29] – Best practices and tips

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Google lets any publisher apply to have “Critic Reviews” of local businesses

Want to have your “critic review” of a local business perhaps appear in relation to it within Google search? Today, Google’s announced that any publisher can apply to participate. Last year, Google launched the “Critic Reviews” feature for movies, TV shows and books. Last week, Google announced it was now available for local businesses, such as restaurants. How the “Critic Reviews” feature looks For example, a search for the San Francisco restaurant Gary Danko brings up a “Critic reviews” section within the Knowledge Graph panel for the restaurant on desktop: On mobile devices — which is how most people search on Google these days — the section gets much more prominent placement Who gets to be listed in Critic Reviews? When Google announced the feature for local businesses last week, it listed a few partners but not all of them. Notably absent as partners were Yelp and TripAdvisor, which accurately complained earlier this week that the new feature caused their listings in Google on mobile search Search Engine Land Source

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Bing to censor Bing.com in the EU for Right To Be Forgotten searches

Bing announced today it has updated its policy around Right To Be Forgotten requests in the EU. According to the announcement, Right To Be Forgotten material in the EU will be censored even on Bing.com, a change from its past policy around RTBF requests. Previously, Bing removed material from its country-specific versions such as Bing.fr for France, or Bing.co.uk for the United Kingdom. However, people in those countries who went to Bing.com would still find Right to be Forgotten material. With the policy updates, that is no longer the case. Going forward, in addition to this practice, Bing will also use location-based signals (e.g., IP addresses) to delist the relevant URL on all versions of Bing, including Bing.com, for any user accessing Bing from the European country where the request originated. For example, if someone in France successfully requests delisting of a URL on Bing, in addition to delisting that URL from all applicable European versions of Bing, Bing will Search Engine Land Source

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SearchCap: Google critic reviews, local positions & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing to censor Bing.com in the EU for Right To Be Forgotten searchesAug 12, 2016 by Amy Gesenhues According to the announcement, Bing’s updated RTBF policy for the EU will use location-based signals to remove relevant URLs on all versions of Bing. After complaints, Google lets any publisher apply to have “Critic Reviews” of local businessesAug 12, 2016 by Danny Sullivan Initially open to five publishers, Google opens the doors to anyone to apply after criticism by Yelp and TripAdvisor. Using popular culture to drive local positioningAug 12, 2016 by Lydia Jorden Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture — like Pokémon Go — to drive SERP positioning and a presence in the local digital ecosystem. Search in Pics: Bill Murray at Google, SEEOO glasses & Google pride boatAug 12, Search Engine Land Source

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The 4 daily habits of the most successful SEOs

If you want to be a successful SEO, it’s a great idea to imitate your peers who are ranking sites and making their clients happy. After all, the reason that many SEOs are successful is that they’ve cultivated professional habits that other SEOs haven’t. So what are those habits? Here are a few of them. 1. They study the news and strategy like crazy Few things change more than SEO. It seems as though every week, we read about a new algorithm update or a change that Google is testing. That’s why it’s important that you keep up with the latest news in SEO. Otherwise, you’re going to miss important tidbits of information that will help you rank your clients’ sites. Fortunately, there are plenty of channels online where you can get the info you need to keep up with all that’s happening in search engine optimization. A few blogs to follow: Google Webmaster Central: Did you know that Google has a blog? Even better, that blog Search Engine Land Source

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The 2016 Search Engine Landy Awards finalists are…

With nearly 200 entries in the second annual Landy Awards presented by Search Engine Land, this year’s competition was filled with incredible efforts by search marketers across the globe. We are thrilled to announce this year’s short list of finalists, though we also want to also recognize the impressive results submitted by all of the entrants in this year’s program. The Landy Awards were created to recognize excellence in search marketing, and we’re looking forward to celebrating with the search industry at large at the Awards Gala in NYC on September 28, during our annual SMX conference. We invite all conference attendees and search marketing industry peers to join us for a black tie cocktail reception as we celebrate your collective achievements at the elegant Edison Ballroom and enjoy gourmet fare and live entertainment following the awards ceremony. Gala tickets are available for purchase now, separately or in conjunction with an SMX conference pass. Congratulations to this year’s finalists in The Landy Search Engine Land Source

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SearchCap: Google link tool bug, Search Engine Land awards & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console reporting glitch shows no links for some webmastersAug 11, 2016 by Barry Schwartz No need to panic — the link report in the Google Search Console seems to have a few kinks that Google is working out. The 2016 Search Engine Land Awards finalists are…Aug 11, 2016 by Search Engine Land With nearly 200 entries in the second annual Landy Awards presented by Search Engine Land, this year’s competition was filled with incredible efforts by search marketers across the globe. We are thrilled to announce this year’s short list of finalists… The 4 daily habits of the most successful SEOsAug 11, 2016 by John E Lincoln Want to be great at search engine optimization? Columnist John Lincoln believes that this requires more than just deep SEO knowledge — it’s about building good habits, too. Why links are Search Engine Land Source

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Create ShoeShop Web Design In Photoshop

Create ShoeShop Web Design In Photoshop In this tutorial I will show you how to create a web design themed shoe shop using Photoshop program. Tutorial Resources Grunge Texture : http://fav.me/d1e988f Texture 2 : http://fav.me/dicn7y Photo credits by Blundstoneboy Facebook : http://on.fb.me/1XLybYV Twitter : http://bit.ly/1RlY5Qn Url : https://www.youtube.com/watch?v=TKJrhEOwdQY

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THE SEO Beginner Course Part One (What The Heck Is SEO?)

THE SEO Beginner Course Part One (What The Heck Is SEO?) View the course at our site for additional content :http://ift.tt/1pj3n6z

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SEO and the CMO: Communication and board room metrics that matter

SEO is now a digital marketing activity used by 94 percent of marketers, and it’s estimated that companies will spend just over $65 billion on SEO in 2016. Yet despite the increasing usage of and growing investment in this digital marketing channel, measuring the ROI of SEO efforts can still present a considerable challenge for marketers. For brands to maximize the impact of SEO, they need to be able to communicate the value of their efforts and show their CMO just how well SEO is performing. It is only with this evangelism that digital marketing departments will be able to secure the resources, funding and attention they need to drive forward toward marketing maturity and revenue-based success. What do the CMO and the board want to know? For SEOs to communicate effectively, they need to consider their audience. CMOs do not want to see slides with information about the latest Google algorithm update or the steps being taken to avoid duplicate content penalties; instead, they want Search Engine Land Source

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Confirmed: New AdWords interface rolling out to more users

In March of this year, Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite some time. Yesterday, a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Today, Google has confirmed that the interface is rolling out to more AdWords users. Yatin Mulay of Zen Online Marketing logged on to see the above new tab-less interface (with data redacted). He went on to state that some features were hard to find in the new interface and that it was a “radical” change. In regard to the new interface surfacing, a Google Representative has confirmed that the interface is rolling out to more users. Previously, Google has stated: Through 2016 and into 2017, we’ll continue to build out this new AdWords experience, and invite advertisers along the way to try it out and provide feedback. Invites will be sent based on a number of factors, therefore not all Search Engine Land Source

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SearchCap: Google AdWords design, Yelp & TripAvisor & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: New AdWords interface rolling out to more usersAug 10, 2016 by Greg Finn Google has confirmed the rollout of the new user interface to more AdWords users. SEO and the CMO: Communication and board room metrics that matterAug 10, 2016 by Jim Yu Securing investment for SEO is a tough challenge, especially when CMOs don’t fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite. Why agencies need to learn from the past and evolveAug 10, 2016 by Ian Bowden SEO agencies need to place greater emphasis on user experience. But how can agencies make this transition? Columnist Ian Bowden believes we can learn from the recent shift to content marketing. Yelp, TripAdvisor: Google’s mobile ‘best-of lists’ hide our contentAug 9, 2016 by Search Engine Land Source

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SearchCap: Google Now, My Business insights, AMP notifications & Wifi Maps

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business Insights updates analytics while dropping Google+ source dataAug 9, 2016 by Barry Schwartz Google My Business updates their analytics to show business owners the source of their views and how users found the listing. FTC sues 1-800 Contacts over reciprocal, ‘anti-competitive’ PPC bidding agreementsAug 9, 2016 by Greg Sterling Bidding agreements prevented 1-800 Contacts and its rivals from bidding on each other’s trademarked terms. Google Now testing “Explore Interests” feature to make personal assistant app more personalizedAug 9, 2016 by Amy Gesenhues TechCrunch reports the new feature aims to give Google Now users more control over the information Google tracks on their behalf. Here’s an AdWords script to apply shared campaign negative lists everywhereAug 9, 2016 by Daniel Gilbert Want to share campaign negative lists with a load of campaigns, but finding the interface a drag? Columnist Search Engine Land Source

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Google remarketing lists for search ads make their way to Google search partners

Fan of Google’s Remarketing lists for search ads (aka RLSAs)? Good news, the popular retargeting option is now available for Google Search Partners. RLSAs allow marketers to customize their search campaigns to people who have previously visited their site. This targeting can allow advertisers to leverage non-traditional keywords by hitting a specific Audience familiar with the brand. To turn this feature on, head to the campaign settings tab, and be sure to click on “Include search partners”: Once it’s turned on, you’ll cast a wider retargeting net, potentially reaching out across the entire Search Network. For more information on how Google Search Partners can work for you (or work against you), don’t miss our columnist post by Andy Taylor, Google Search Partner Network: Friend Or Foe?, or see the official Google post on Google+. The post Google remarketing lists for search ads make their way to Google search partners appeared first on Search Engine Land. Search Engine Land Source

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Yelp, TripAdvisor: Google’s mobile ‘best-of lists’ hide our content

Last week, Google announced local “best-of lists” content will start to show in its mobile app search results. On August 4, the company posted, “Starting today in the US, when you search on your Google app for the best spots to eat and drink, you’ll have access to reviews from top critics and best-of lists from reputable publishers.” The idea is to offer more local search content to mobile users on the go. Below is an example of what it looks like. However, Google’s rivals don’t think this improves the user experience. They see it as anticompetitive. Recode captured tweets from Yelp CEO Jeremy Stoppelman and TripAdvisor CEO Stephen Kaufer that were highly critical of the move. Stoppelman tweeted that “Google monopolist not satisfied with above the fold they’ve now claimed “‘page 2.’” Google monopolist not satisfied with above the fold they’ve now claimed “page 2” cc @kaufer#http://byeorganicpic.twitter.com/qGXmt2Z5K5 — Jeremy Stoppelman (@jeremys) August 5, 2016 Asked for a comment today, a Yelp Search Engine Land Source

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How to Drive Traffic to Your Online Store (Ecommerce SEO Tips)

How to Drive Traffic to Your Online Store (Ecommerce SEO Tips) Discover how to drive traffic to your online store. Get a free Shopify trial now: http://ift.tt/1Se51Tw Free ebook reveals how to make 10k/month online: http://ift.tt/1Sku5on (NOTE: Please watch video with annotations for important tips!) Opening your own online store is something we strongly recommend. Amazon and eBay are fantastic platforms as they provide you with buyers and marketing. This means you don’t need to figure out how to drive traffic to your online store because they do it for you. However, they charge you hefty fees for the privilege. This is why we recommend that, in addition to having an Amazon and/or eBay store, that you have your own store too. For many people though, setting this up can be daunting. While online store solutions like Shopify can make it very easy to set up a store within minutes, after you’ve set it up, you have to figure out how to drive traffic and potential customers to your store. Luckily, this isn’t as hard as you might think. Here are 3 tips on how to drive traffic to your online store: Tip #1 to drive traffic to your online store: Use Search Engine Optimization (SEO) for search engine/Google traffic We’ve got some great ecommerce SEO tips for you. First tip: Pick a keyword that accurately describes with you’re selling. This keyword you’ll use to optimize your page. Focus on a descriptive keyword. With search engines, it’s about the QUALITY of traffic, not the quantity. You can do this manually, or you can use a platform like Shopify to make your ecommerce SEO easy. Our next ecommerce SEO tip is for you to put this keyword in the meta title tag of your page. After that, the next step in ecommerce SEO is to place your primary keyword in your page URL. Another ecommerce SEO tip is to place your primary keyword in your meta description of the page. Try to place it as close to the beginning of the description as possible. The next thing to do when optimizing for ecommerce SEO is to place your primary keyword in the image alt tags for the different images on your page. And a BONUS ecommerce SEO tip for you is to make sure your keyword features in your main body content. I’d recommend it make up 1-4% of the main body words on the page. This is a bit of a controversial ecommerce SEO tip so use it cautiously. Don’t worry, your SEO doesn’t need to be perfect. Just do the best that you can. Every bit helps! Tip #2 to drive traffic to your online store: Drive traffic using your Amazon & eBay stores When people think about how to drive traffic to their online store, they often forget they have a great source already with their Amazon and/or eBay stores. Be careful though. Amazon and eBay have very strict rules about placing external links on their website. They […]

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Don’t miss your last chance to save big on MarTech Europe

Don’t miss out on MarTech Europe, THE conference for professionals at the intersection of marketing and IT. Rates go up this Saturday, register now and save £300 off on-site prices. You’ll get case studies from leading brands about the marketing, technology and management issues we all struggle with in trying to keep up with, and lead the digital transformation that is happening all around us. Register today! The post Don’t miss your last chance to save big on MarTech Europe appeared first on Search Engine Land. Search Engine Land Source

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Survey: Local search marketing top channel for SMBs, but many not tracking ROI

A recent survey found local search is the most popular form of online marketing for US small businesses (SMBs). In this context, “local search” includes SEO and PPC. Non-local SEO and PPC are also broken out separately. Source: RevLocal, July 2016 (n=602 US SMBs) The survey was conducted by digital agency RevLocal in July among roughly 600 SMBs. Interestingly, most of these respondents expressed a belief that their digital marketing efforts were effective (62 percent) or very effective (13 percent). Yet paradoxically, a substantial minority (44 percent) said they weren’t doing any ROI tracking. Source: RevLocal, July 2016 (n=602 US SMBs) An earlier Thrive Analytics survey found that 74 percent of SMBs in the US did not use any tools to monitor or measure the performance of their online marketing. Nearly 60 percent in that survey were simply asking customers, “How did you hear about us?” Source: RevLocal, July 2016 (n=602 US SMBs) Despite the findings above, numerous surveys have shown that SMBs working with Search Engine Land Source

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SearchCap: Google local pack ad, expanded AdWords ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: First appearance of ads in Local Pack found in UK mobile search resultAug 7, 2016 by Greg Sterling The configuration showed three organic listings with one ad at the top. Expanded Text Ads: from quirks to testing methods & early results, what we know so farAug 8, 2016 by Ginny Marvin Marketers share how they are approaching the new text ad format and results they’re seeing. Survey: Local search marketing top channel for SMBs, but many not tracking ROIAug 8, 2016 by Greg Sterling The paradoxical findings suggest many SMBs are making assumptions about marketing effectiveness without actually measuring. Don’t miss your last chance to save big on MarTech EuropeAug 8, 2016 by Search Engine Land Don’t miss out on MarTech Europe, THE conference for professionals at the intersection of marketing and IT. Rates go up this Saturday, register now Search Engine Land Source

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Search Engine Optimization (SEO) Seminar – Frontenac CFDC

Search Engine Optimization (SEO) Seminar – Frontenac CFDC Small business can take advantage of a 2 hour seminar on SEO hosted by the Frontenac Community Futures Development Corporation February 26th, 2014. Participants can take advantage of many of the DIY strategies explained in order to help rank their websites higher in Google searches. A list of resources will be supplied in addition to online resources. Ken Hook will be the instructor. To register, contact the Frontenac CFDC at 888-372-9962. The seminar will take place at the St. Lawrence College Sharbot Lake Office at 1099 Garrett Street in Sharbot Lake from 9:30-11:30 an.

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First appearance of ads in Local Pack found in UK mobile search result

At the SMX Advanced Local Workshop in June, Google confirmed that ads would be appearing in the Local Pack. At the time it wasn’t clear when this would roll out or whether the ad would replace one of the listings or become a fourth position in the Pack. However, yesterday Ryan Scollon spotted a Local Pack with three organic listings and one ad at the top in a UK mobile search: The screenshot shown at the Local Workshop at SMX Advanced in Seattle had one ad and two organic listings in contrast to the above. We reached out to Google for a comment but have yet to hear back. My guess is that Google is still testing formats and this isn’t yet a formal roll out. We’ll update this post if we get any statements or new information from Google. If others are seeing these new Four Packs (4Packs) in North America or other markets, let us know. The post First appearance Search Engine Land Source

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Photoshop Tutorial Web Design Origami

Photoshop Tutorial Web Design Origami In this tutorial I will show you how to origami-style web design in Photoshop. We will learn to create a unique folded paper to be made in web templates. Facebook : http://on.fb.me/1XLybYV Twitter : http://bit.ly/1RlY5Qn Url : https://www.youtube.com/watch?v=p3y3Foq95cI

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Matt Cutts from Google on WordPress & SEO

Matt Cutts from Google on WordPress & SEO The irrepressible Matt Cutts from Google showcases the good and the bad of WordPress as seen through the eyes of Google, including basics on how Google search works and how you can boost your blog’s results in Google searches.

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KPIs for SEO: measuring SEO success

Measuring your results is a critical component of any SEO campaign. There are many, many variables at play in an SEO campaign, so successful campaigns rely on a control system to ensure the work undertaken delivers results. Key Performance Indicators (KPIs) act as this control system and allow you to identify what is working — and often, more importantly, provide the SEO with an early warning system if something is not moving the needle as expected. KPIs also provide a means to illustrate success to your clients (or company higher-ups if you’re in-house). Typical SEO KPIs like keyword rankings and metrics from tools like Moz or Majestic SEO may be useful for you, but the clients you serve want to see an increase in sales and leads — not simply improved positions and hikes in Domain Authority. In this post, I’ll take a look at how you can use KPIs to better track success and improve results of your SEO campaigns. And possibly Search Engine Land Source

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Take the guesswork out of marketing automation technology

More marketers are implementing marketing automation to maximize the value of their data, improve engagements and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The “Marketing Automation Simplified” guide from Oracle offers an introduction to the 5 Tenets of Modern Marketing and breaks down the tips marketers need to automate and optimize. Visit Digital Marketing Depot to read this easy-to-digest guide. The post Take the guesswork out of marketing automation technology appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Olympics Google logo, SEO KPIs & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: KPIs for SEO: measuring SEO successAug 5, 2016 by Marcus Miller Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives. Search in Pics: Suicide Squad at Google, indoor gazebos & Fiber installerAug 5, 2016 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A Google Fiber installer: Source: Twitter Google Japan Top Contributor meetup: Source: Google+ Suicide Squad at […] Olympics Google Doodle marks start of 2016 Rio Games & points to “Fruity Games” mobile appAug 5, 2016 by Amy Gesenhues The free gaming app, Search Engine Land Source

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Blogger Blogspot SEO Tutorial For Beginners 2015 – How To SEO Blogger – Powerful Tips & Tricks

Blogger Blogspot SEO Tutorial For Beginners 2015 – How To SEO Blogger – Powerful Tips & Tricks If you like using the Google Blogger Blogspot platform over WordPress, but still want to be able to have your Blog as SEO or search engine friendly as possible you need to use these new Blogger features to make your blog easier to find by search engines. Even a beginner can do these tips and tricks no coding required and no messing with the coding on your template. These are quick easy things to do, will take you less than 5 minutes to do all three of these things and these are powreful SEO tools. This video shows you step by step what to do. If you enjoy the video please give a thumbs up and share on Facebook or Twitter so others can SEO their Blogger blogs. So much focus seems to be on WOrdpress these days, people neglect blogger so here’s some blogger tips for you.

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How to get the old Google Keyword Planner volume data

Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine Land reported on the anomalies and asked Google about it but didn’t receive a response at the time. Ginny Marvin speculated, and now an AdWords representative has confirmed, that this was caused by close variants. @tanestis Hi there, terms that are close variants of each other will show the same volumes within the Keyword Planner. -Mitch — Google AdWords (@adwords) July 21, 2016 Many people and tools are overestimating search volume by adding together the results that AdWords Keyword Planner has already grouped, effectively doubling or tripling volume estimates. If you’re like me, you want to see more data, not less. You want to be able to determine which version of a keyword you want to target. You know that even small changes to a word can mean huge changes to intent and value. How do we get our data back? Using Ginny’s Search Engine Land Source

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Google app now delivering restaurant reviews & best-of lists for local searches

Google announced today that food- and drink-related local search results via its app will surface restaurant and bar reviews, as well as any “best-of lists” that name the location. Starting today in the US, when you search on your Google app for the best spots to eat and drink, you’ll have access to reviews from top critics and best-of lists from reputable publishers. Google’s Inside Search Blog Google included the following screen captures to illustrate how the content is displayed within its app: For anyone traveling to NYC, Google’s announcement includes a number of tips for finding the city’s “must-try” food and drink places: Never miss a “must-try” with Google Search. The post Google app now delivering restaurant reviews & best-of lists for local searches appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Gboard update, Google local reviews & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google app now delivering restaurant reviews & best-of-lists for local searchesAug 4, 2016 by Amy Gesenhues Released today in the U.S., Google says food and drink related searches will now return reviews from top critics and include best-of lists. How to get the old Google Keyword Planner volume dataAug 4, 2016 by Patrick Stox Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data back. Gboard gets first major update with internationalization, smart GIF suggestions & custom keyboardsAug 4, 2016 by Barry Schwartz Google upgrades their iOS keyboard, Gboard, to roll out to five new languages and adds more GIF support. Google My Business drops ability to edit business description fieldAug 3, 2016 by Barry Schwartz Your Google local profile description field can now only be edited Search Engine Land Source

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SearchCap: Siri commands, AMP errors & mobile search up

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Nearly 60 percent of searches now from mobile devicesAug 3, 2016 by Greg Sterling Hitwise examined hundreds of millions of queries across 11 key categories. Search for Hey Siri commands available on iOS devicesAug 3, 2016 by Barry Schwartz A new site shows the close to 500 unique Apple Siri commands you can use on your device to search. Check it out at hey-siri.io. AMP pages no longer need structured data to be valid in Google Search ConsoleAug 3, 2016 by Barry Schwartz Google has downgraded the structured data issues from errors to information notes in the AMP error reports. Expand all your AdWords ads in 30 seconds flatAug 3, 2016 by Frederick Vallaeys Want a head start in making the shift to expanded text ads in AdWords? Columnist Frederick Vallaeys has an AdWords script that pulls information from your Search Engine Land Source

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6 top content management systems compared

If you are thinking about implementing a content management system, searching for the best CMS resources, or simply want to learn more about why it helps to have one, this white paper from ARKE will give you the answers. The white paper covers: why you need a CMS; comparison of the top six CMS platforms; and how to avoid failure during implementation. Visit Digital Marketing Depot to read this guide. The post 6 top content management systems compared appeared first on Search Engine Land. Search Engine Land Source

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Google My Business drops ability to edit business description field

Google has removed the ability for businesses to edit their introduction/description field in the Google My Business portal. Google posted a note about this in the featured document. This feature was removed on August 1, 2016 and Google wrote: The Introduction/Description field is no longer editable in Google My Business. It only displays to users in Google+, and may still be edited there. Editing of attributes, coming soon to all Google My Business views, will be an improved way to describe your business to users on Google Search and Maps. I checked my Google+ profile for my company and this is the introductory section: Some say this was removed because businesses used it to stuff spam and keywords in the field. This has not been shown on Google Maps or the Google local knowledge box for some time now. But now you can no longer edit it in the Google My Business portal. Google said you can edit it in Google+. The Search Engine Land Source

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SEO Tutorial | A Beginners Guide To SEO Plan 2016 | TRUE COURSES

SEO Tutorial | A Beginners Guide To SEO Plan 2016 | TRUE COURSES This SEO Tutorial For beginners who searching for a Guide of a great SEO plan to be in first Page and Results in the different Search Engines . What You Learn in This SEO Tutorial ? ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 1. What is SEO and How Can i use it for my website ? (0:11) 2. Introduction to SEO .(1:30) 3. The main Defination and their explanation . (0:20) 4. Keywords Research (Types of keywords) . (3:09) 5. Google AdWords Keyword planner and how to use it ? (7:26) 6. On Page Optimisation . (14:05) 7. URL Optimisation . (15:11) 8. Title Tag and Meta Description . (22:50) 9. Link Building Introduction . (24:40) 10. The Different between Black hat and white hat .(32:30) 11. How to build Backlinks to your website ? (26:00) Contact with us : ▬▬▬▬▬▬▬ Facebook : http://ift.tt/2aR9sVf Twitter : https://twitter.com/TrueCourses Source : https://youtu.be/vwqD0EV_vKI Tags : ▬▬▬ Bluehost, educational, education, tutorial, help, guide, setup, set,up, walkthrough, instructions, instructor, instruction, steps, show, demonstrate, howto, how, to, example, manual, account, hosting, tips, tricks, need, learning, learn, free, unlimited, make, create, training, Search, Engine, Optimization, SEO, marketing, traffic, increase, upload, visitor, visitors, stats, customers, convert, subscribers, online, statistics, analytics, more, visits, hits, hit, count, counts, google, search, engine, engines, business, company, grow, growth, Search Engine Optimization (Interest), Software (Industry),seo tutorial, what is seo, Google, SEO, Tutorials, Website promotion,Website Marketing, 2016, Free, training, learn, tutorial, new, seo for Beginners, seo plan for Beginners,

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Link profile analysis: How to prevent penalties by being proactive

As most SEOs know, links are still extremely important to ranking highly in the Google search results. In fact, a recent study performed by Backlinko showed that “the number of domains linking to a page correlated with rankings more than any other factor.” Thus, it makes sense for most all large companies with a significant website presence to implement a regular link pruning schedule. At ymarketing, we call our process of link pruning “link remediation.” The normal way most sites handle a penalty is reactionary in nature. The SEO wakes up one day and finds the scariest of emails an SEO can receive in their inbox: They have been hit with a manual penalty. Once they notice the manual penalty email, they scramble to analyze their site’s backlink profile. They find they have indulged in one too many link exchanges or article marketing techniques. Depending on how bad it is, it can take weeks or even months to clean up the link profile before Search Engine Land Source

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AMP breaks out of news into the main Google search results

Google is taking Accelerated Mobile Pages (AMP) beyond the “Top Stories” and into the main organic mobile search results. Today the company has announced a developer preview (g.co/ampdemo), with a general Google.com roll out to follow in the near future. What this means is that mobile search users will soon start to content in search results with the AMP lightning bolt logo, indicating the content is available in the mobile format — comparable to “mobile friendly.” I spoke with Google’s VP of Engineering David Besbris yesterday. He told me that AMP pages will not receive a ranking boost, though Google has suggested in the past load time and page speed are (or will become) mobile ranking factors. Besbris explained, however, that where there are two identical pages, one AMP and one mobile-friendly, Google will serve the AMP page. In February, Google introduced AMP content into the Top Stories carousel in mobile results. Since AMP’s introduction last year, Besbris indicated that Search Engine Land Source

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