Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: New AdWords interface rolling out to more usersAug 10, 2016 by Greg Finn Google has confirmed the rollout of the new user interface to more AdWords users. SEO and the CMO: Communication and board room metrics that matterAug 10, 2016 by Jim Yu Securing investment for SEO is a tough challenge, especially when CMOs don’t fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite. Why agencies need to learn from the past and evolveAug 10, 2016 by Ian Bowden SEO agencies need to place greater emphasis on user experience. But how can agencies make this transition? Columnist Ian Bowden believes we can learn from the recent shift to content marketing. Yelp, TripAdvisor: Google’s mobile ‘best-of lists’ hide our contentAug 9, 2016 by Search Engine Land Source
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