Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: First appearance of ads in Local Pack found in UK mobile search resultAug 7, 2016 by Greg Sterling The configuration showed three organic listings with one ad at the top. Expanded Text Ads: from quirks to testing methods & early results, what we know so farAug 8, 2016 by Ginny Marvin Marketers share how they are approaching the new text ad format and results they’re seeing. Survey: Local search marketing top channel for SMBs, but many not tracking ROIAug 8, 2016 by Greg Sterling The paradoxical findings suggest many SMBs are making assumptions about marketing effectiveness without actually measuring. Don’t miss your last chance to save big on MarTech EuropeAug 8, 2016 by Search Engine Land Don’t miss out on MarTech Europe, THE conference for professionals at the intersection of marketing and IT. Rates go up this Saturday, register now Search Engine Land Source
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