Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google debuts a brand new look for Merchant CenterAug 30, 2016 by Ginny Marvin A much needed face lift also includes some new features. Mastering Online-to-Offline Marketing: New Digital Strategies for Offline ConversionsAug 30, 2016 by Digital Marketing Depot Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge. Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend this webcast […] Five free Chrome extensions for SEO practitionersAug 30, 2016 by Brian Harnish Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screen shots to checking links to content analysis. Moving your SEO program beyond discoveryAug Search Engine Land Source
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