SearchCap: Google search games, AMP experiments & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP now supports A/B testing and other experimentsAug 25, 2016 by Barry Schwartz Check out the new amp-experiments component that lets you easily test different variations of your AMP pages. Google rolls out new solitaire & tic-tac-toe games directly in searchAug 25, 2016 by Amy Gesenhues A quick query for “solitaire” or “tic-tac-toe” will surface either game within both desktop and mobile search results. Google now requires more reviews for Seller Ratings to show in adsAug 25, 2016 by Ginny Marvin The higher threshold will put added pressure on smaller businesses to gather reviews. Spell-check your new expanded text ads with this AdWords scriptAug 25, 2016 by Russell Savage Expanded text ads are here, and advertisers will likely be doing significant ad copy revisions as a result. Luckily, columnist Russell Savage reminds us that you can use AdWords scripts to ensure Search Engine Land Source

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