Google is taking Accelerated Mobile Pages (AMP) beyond the “Top Stories” and into the main organic mobile search results. Today the company has announced a developer preview (g.co/ampdemo), with a general Google.com roll out to follow in the near future. What this means is that mobile search users will soon start to content in search results with the AMP lightning bolt logo, indicating the content is available in the mobile format — comparable to “mobile friendly.” I spoke with Google’s VP of Engineering David Besbris yesterday. He told me that AMP pages will not receive a ranking boost, though Google has suggested in the past load time and page speed are (or will become) mobile ranking factors. Besbris explained, however, that where there are two identical pages, one AMP and one mobile-friendly, Google will serve the AMP page. In February, Google introduced AMP content into the Top Stories carousel in mobile results. Since AMP’s introduction last year, Besbris indicated that Search Engine Land Source
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