Tuesday, 2 August 2016

SearchCap: Google AMP in search, Search Analytics semantics & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP breaks out of news into the main Google search resultsAug 2, 2016 by Greg Sterling The company says that AMP pages will not receive a rankings boost. New Google help document defines Search Analytics impressions, position and clicksAug 2, 2016 by Barry Schwartz No more arguing about what Google means by positions in the Google Search Analytics report. Google has defined the multitude of metrics and cases in a help document. Link profile analysis: How to prevent penalties by being proactiveAug 2, 2016 by Brian Harnish Columnist Brian Harnish tackles how to analyze links from a Google Webmaster Guidelines perspective, and how to make sure that your client’s linking activities don’t cause them to lose everything they have gained. Link prospecting tips and tricksAug 2, 2016 by Andrew Dennis Link building is an art that many, including columnist Andrew Dennis, have Search Engine Land Source

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