Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google warns it will crack down on “intrusive interstitials” in January Aug 23, 2016 by Barry Schwartz Google will reinforce its emphasis on the mobile search experience with a new penalty affecting “intrusive interstitials” on mobile web pages. Google dropping “Mobile-friendly” label from search results Aug 23, 2016 by Barry Schwartz Google says the change is designed to declutter its search results. Bing Ads opens pilot access for Expanded Text Ads Aug 23, 2016 by Ginny Marvin Advertisers can apply now to begin testing ETAs in their campaigns. The human side to SEO: the power of personas Aug 23, 2016 by Ryan Shelley On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections. Integrate lifetime value to benefit a customer-led SEO strategy Aug 23, 2016 by Chris Liversidge Columnist Chris Search Engine Land Source
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