Wednesday, 17 August 2016

SearchCap: AdWords preview tool, Moz layoffs & AdWords Express

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz trims product line to focus on search, lays off 28% of staffAug 17, 2016 by Barry Schwartz Moz, a company many SEOs have grown to love, announced they have made a strategic change to focus more on search, which means they are killing off Moz Content and Followerwonk. AdWords Express expands deeper click-to-call reporting, adds ad scheduling and moreAug 17, 2016 by Ginny Marvin Three new features arrive for small businesses using Google’s automated ad service. How to solve duplicate content local SEO issues for multi-location businessesAug 17, 2016 by Joy Hawkins It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page, but columnist Joy Hawkins has some advice for how to do just that. Now you can share results from the AdWords Ad Preview Tool with clientsAug 17, 2016 by Search Engine Land Source

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