Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Like Moz, Raven Tools refocuses on its first love: searchAug 18, 2016 by Barry Levine The Nashville-based company is releasing a rebuilt, standalone version of the most popular tool in its suite, a Site Auditor for search optimization. Paid search management software: Is it right for your business?Aug 18, 2016 by Jacob Baadsgaard Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in paid search management software. SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopperAug 18, 2016 by Purna Virji How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper. Bing Ads adds Enhanced CPC bid strategy to optimize for conversionsAug 18, Search Engine Land Source
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